Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

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  • 1. Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamillego.blogspot.com/Photo Source: Google and Healthway MedicalThursday, May 9, 2013
  • 2. Managing Marketing andSelling Communications• Direct Marketing• Interactive Marketing• Creating a Buzz (Viral Marketing)• Word of Mouth• Personal SellingThursday, May 9, 2013
  • 3. Direct Marketing• “ is the consumer-direct channels toREACH and DELIVER goods andservices to customers without usingmarket middlemen.”Source: Marketing Management, Kotler and Keller, 13th Ed.Thursday, May 9, 2013
  • 4. Direct MarketingDirect MailCatalog MarketingTelemarketingTV shoppingKioskThursday, May 9, 2013
  • 5. Team of Lead Generation TelemarketersTeam of Wellness ProfessionalsCatalog, Flyers, InsertsConcierge/ KioskTV CommercialsThursday, May 9, 2013
  • 6. Interactive Marketing• Easy access• Personalized and Direct• Search Ads, Display and Banner Ads• Catchy and ResponsiveThursday, May 9, 2013
  • 7. Websites and e-MarketingThursday, May 9, 2013
  • 8. Websites and e-MarketingThursday, May 9, 2013
  • 9. Online PromotionsThursday, May 9, 2013
  • 10. Creating a Buzz!1 influencerspreads from one to another...CompellinginformationTo theCommunityThursday, May 9, 2013
  • 11. Word of MouthThursday, May 9, 2013
  • 12. Personal Selling• What the prospecthas NOW.• What the prospectENJOYS most.• What the prospectwould ADJUST• Who is theDECISIONmaker.• WhatSOLUTION canyou offer?Thursday, May 9, 2013
  • 13. Summary• Direct Marketing is the act of DELIVERINGand REACHING the products to theconsumers.• Interactive Marketing conveniently reachesout to consumers with direct responsefrom them.Thursday, May 9, 2013
  • 14. Summary• Creating a Buzz is like starting a brushfire!• Personal selling is understanding what yourconsumers NEED and what you can offerthem.Thursday, May 9, 2013
  • 15. Remember this...Take charge... You’re just one click away!www.healthway.com.phwww.facebook.com/healthwaymedicalThursday, May 9, 2013
  • 16. Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamillego.blogspot.com/Photo Source: Google and Healthway MedicalThursday, May 9, 2013