Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamille...
Managing Marketing andSelling Communications• Direct Marketing• Interactive Marketing• Creating a Buzz (Viral Marketing)• ...
Direct Marketing• “ is the consumer-direct channels toREACH and DELIVER goods andservices to customers without usingmarket...
Direct MarketingDirect MailCatalog MarketingTelemarketingTV shoppingKioskThursday, May 9, 2013
Team of Lead Generation TelemarketersTeam of Wellness ProfessionalsCatalog, Flyers, InsertsConcierge/ KioskTV CommercialsT...
Interactive Marketing• Easy access• Personalized and Direct• Search Ads, Display and Banner Ads• Catchy and ResponsiveThur...
Websites and e-MarketingThursday, May 9, 2013
Websites and e-MarketingThursday, May 9, 2013
Online PromotionsThursday, May 9, 2013
Creating a Buzz!1 influencerspreads from one to another...CompellinginformationTo theCommunityThursday, May 9, 2013
Word of MouthThursday, May 9, 2013
Personal Selling• What the prospecthas NOW.• What the prospectENJOYS most.• What the prospectwould ADJUST• Who is theDECIS...
Summary• Direct Marketing is the act of DELIVERINGand REACHING the products to theconsumers.• Interactive Marketing conven...
Summary• Creating a Buzz is like starting a brushfire!• Personal selling is understanding what yourconsumers NEED and what ...
Remember this...Take charge... You’re just one click away!www.healthway.com.phwww.facebook.com/healthwaymedicalThursday, M...
Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamille...
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Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

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Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation

  1. 1. Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamillego.blogspot.com/Photo Source: Google and Healthway MedicalThursday, May 9, 2013
  2. 2. Managing Marketing andSelling Communications• Direct Marketing• Interactive Marketing• Creating a Buzz (Viral Marketing)• Word of Mouth• Personal SellingThursday, May 9, 2013
  3. 3. Direct Marketing• “ is the consumer-direct channels toREACH and DELIVER goods andservices to customers without usingmarket middlemen.”Source: Marketing Management, Kotler and Keller, 13th Ed.Thursday, May 9, 2013
  4. 4. Direct MarketingDirect MailCatalog MarketingTelemarketingTV shoppingKioskThursday, May 9, 2013
  5. 5. Team of Lead Generation TelemarketersTeam of Wellness ProfessionalsCatalog, Flyers, InsertsConcierge/ KioskTV CommercialsThursday, May 9, 2013
  6. 6. Interactive Marketing• Easy access• Personalized and Direct• Search Ads, Display and Banner Ads• Catchy and ResponsiveThursday, May 9, 2013
  7. 7. Websites and e-MarketingThursday, May 9, 2013
  8. 8. Websites and e-MarketingThursday, May 9, 2013
  9. 9. Online PromotionsThursday, May 9, 2013
  10. 10. Creating a Buzz!1 influencerspreads from one to another...CompellinginformationTo theCommunityThursday, May 9, 2013
  11. 11. Word of MouthThursday, May 9, 2013
  12. 12. Personal Selling• What the prospecthas NOW.• What the prospectENJOYS most.• What the prospectwould ADJUST• Who is theDECISIONmaker.• WhatSOLUTION canyou offer?Thursday, May 9, 2013
  13. 13. Summary• Direct Marketing is the act of DELIVERINGand REACHING the products to theconsumers.• Interactive Marketing conveniently reachesout to consumers with direct responsefrom them.Thursday, May 9, 2013
  14. 14. Summary• Creating a Buzz is like starting a brushfire!• Personal selling is understanding what yourconsumers NEED and what you can offerthem.Thursday, May 9, 2013
  15. 15. Remember this...Take charge... You’re just one click away!www.healthway.com.phwww.facebook.com/healthwaymedicalThursday, May 9, 2013
  16. 16. Share the Gift ofHealthChapter 19: Managing Marketing and SellingCommunicationsGolda Camille GoMay 9, 2013www.goldacamillego.blogspot.com/Photo Source: Google and Healthway MedicalThursday, May 9, 2013

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