The Latest Greatest                                         Online Strategies                                             ...
Rachel Gold Words/ Online/ Creation                                        •   MFA in Writing                             ...
Your Name Here [Other bio slides to be added]© 2012 Ingenuity Marketing Group, LLC
Ingenuity Marketing Group focuses exclusively on the people of               professional services. We help them clarify a...
What is your biggest online            success story?© 2012 Ingenuity Marketing Group, LLC
What do we need to pay                      attention to?© 2012 Ingenuity Marketing Group, LLC
Growth of Social Media Social Network Site Use Growth % of online adults, 2005-2011                                       ...
20%                                    20% of Facebook users have                                    purchased something b...
Business is happening on LinkedIn© 2012 Ingenuity Marketing Group, LLC
What can we ignore?© 2012 Ingenuity Marketing Group, LLC
57/78%                                    THE MORE POSTS PER DAY, When                                    a brand posts tw...
How do you convince skeptical       partners to try new tactics?© 2012 Ingenuity Marketing Group, LLC
What objectives should you                      focus on online?© 2012 Ingenuity Marketing Group, LLC
Top content tactics that firms use to attract leads:               • Article posting (79%)               • Case studies (5...
Top content tactics that firms use to woo leads:               • Social media (74%)               • Blogs (65%)           ...
How do you generate all that            content?            How do you sustain and            curate it?© 2012 Ingenuity M...
What are you personal practices?         How do you stay sane?© 2012 Ingenuity Marketing Group, LLC
Measurements               Firms are using the following ways to measure               results:               • Increased ...
What did you have to give up in the      firm to gain this level of knowledge      about online marketing?© 2012 Ingenuity...
Educational Tools/Content Marketing Example               InGenius Review: our free               bimonthly newsletter    ...
Thank You, Panelists and Attendees!                                   Connect with us:                     Rachel Gold: ra...
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The Latest Greatest Online Strategies

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Professional services marketing experts talk about the online strategies they're using.

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  • The poll will run after this slide.
  • Stats from Lab 42 survey of 500 LinkedIn users
  • Run poll #2 “Which is the next tool you are most likely to use?”
  • Break between put out there and the more in-depth things on a site and the events that firms put on. More in-depth. Put content out there and get attention – those are cold marketing. Then someone comes in closer and you Woo them once they ’re interested. More indpeth – subscribe newsletter, case study, webinar
  • Chris does Woo and Move LinkedIn Example for this – Groups and the Company Page Freed Maxick as example
  • The poll will run after this slide.
  • Add strategic resources from ourselves. What do we want them to do after this. Website will have webinar – share with friend. Email Kristy for the setup packet with accountability template. Also, can download our article, “Five Steps: Turn Boring Laws Into Leads” Promote next webinar – social media follow us. Put the addresses on with the addresses. Do a hashtag for all our webinars
  • The Latest Greatest Online Strategies

    1. 1. The Latest Greatest Online Strategies Presented by: Ingenuity & Friends© 2012 Ingenuity Marketing Group, LLC
    2. 2. Rachel Gold Words/ Online/ Creation • MFA in Writing • Communications Consultant for Ingenuity Marketing Group • Former journalist • Published author • Marketing and PR since 1999 • Social Media pragmatist • Winner of multiple awards for marketing content • Brand strategist who excels at listening for key differentiators© 2012 Ingenuity Marketing Group, LLC
    3. 3. Your Name Here [Other bio slides to be added]© 2012 Ingenuity Marketing Group, LLC
    4. 4. Ingenuity Marketing Group focuses exclusively on the people of professional services. We help them clarify and deliver their value through marketing strategy, media positioning, training and coaching. Get clear. Be brilliant. Drive opportunity. Our services connect you to the right prospects, the right media and the right talent. Whether you need a persuasive, lead-generating website, compelling brochures and direct mail, or a program to build a rainmaking culture, we deliver the ideas, content and design that communicates you – brilliantly.© 2012 Ingenuity Marketing Group, LLC
    5. 5. What is your biggest online success story?© 2012 Ingenuity Marketing Group, LLC
    6. 6. What do we need to pay attention to?© 2012 Ingenuity Marketing Group, LLC
    7. 7. Growth of Social Media Social Network Site Use Growth % of online adults, 2005-2011 Pew Research: 65% of Source: Pew Internet & American Life Project adult internet users now use a social networking site – up from 8% in 2005. On a typical day, 43% of online adults use social networking – compared to 61% using email and 59% search engines.© 2012 Ingenuity Marketing Group, LLC
    8. 8. 20% 20% of Facebook users have purchased something because of ads or comments they saw there. Ipsos http://ipsos-na.com/news-polls/© 2012 Ingenuity Marketing Group, LLC
    9. 9. Business is happening on LinkedIn© 2012 Ingenuity Marketing Group, LLC
    10. 10. What can we ignore?© 2012 Ingenuity Marketing Group, LLC
    11. 11. 57/78% THE MORE POSTS PER DAY, When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. TRACK SOCIAL http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how- frequently-to-post/© 2012 Ingenuity Marketing Group, LLC
    12. 12. How do you convince skeptical partners to try new tactics?© 2012 Ingenuity Marketing Group, LLC
    13. 13. What objectives should you focus on online?© 2012 Ingenuity Marketing Group, LLC
    14. 14. Top content tactics that firms use to attract leads: • Article posting (79%) • Case studies (58%) • Videos (52%) • White papers (51%) • Webinars (46%) • Microsites (31%) [from “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends Report,” by the Content Marketing Institute and MarketingProfs]© 2012 Ingenuity Marketing Group, LLC
    15. 15. Top content tactics that firms use to woo leads: • Social media (74%) • Blogs (65%) • eNewsletters (63%) • In-person events (56%) [from “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends Report,” by the Content Marketing Institute and MarketingProfs]© 2012 Ingenuity Marketing Group, LLC
    16. 16. How do you generate all that content? How do you sustain and curate it?© 2012 Ingenuity Marketing Group, LLC
    17. 17. What are you personal practices? How do you stay sane?© 2012 Ingenuity Marketing Group, LLC
    18. 18. Measurements Firms are using the following ways to measure results: • Increased Web traffic (58%) • Sales lead quality/sales accepted leads (49%) • Direct sales (41%) • Qualitative feedback from customers (40%) • SEO ranking (40%) [from “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends Report,” by the Content Marketing Institute and MarketingProfs.]© 2012 Ingenuity Marketing Group, LLC
    19. 19. What did you have to give up in the firm to gain this level of knowledge about online marketing?© 2012 Ingenuity Marketing Group, LLC
    20. 20. Educational Tools/Content Marketing Example InGenius Review: our free bimonthly newsletter about professional service marketing. Available via email and from our website.© 2012 Ingenuity Marketing Group, LLC
    21. 21. Thank You, Panelists and Attendees! Connect with us: Rachel Gold: rachel@ingenuitymarketing.com http://www.linkedin.com/in/rachelgold Wendy Nemitz: : wendy@ingenuitymarketing.com www.ingenuitymarketing.com© 2012 Ingenuity Marketing Group, LLC

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