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Local business internet success seminar covering everything you need to know to successfully market your business online, convert prospects to clients, and maximize client value.

Local business internet success seminar covering everything you need to know to successfully market your business online, convert prospects to clients, and maximize client value.

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  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • While I am a strategic marketing consultant, one of the basic facts of marketing you need to understand s
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • 3 SYSTEMIC APPROACHES: Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value .
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…

Local business-internet-success-2 Local business-internet-success-2 Presentation Transcript

  • Are You Ready To Leverage The Internet? Local Business Internet Success Strategies
    • The 3-part dashboard for Growing a Business
    • How to Understand Markets
    • The key to making money on the internet
    • How to build local business through the web
    • How to create customized social media plan
    • Connecting social media to sales funnels
    • How to harness the power of syndication
    Objectives Copyright 2009
    • Consulting with CEOs & deciders since 2001
    • Attracted million dollar backers online
    • High end coaching clients attracted online
    • Self-made internet strategist & researcher
    • Made “Massive” mistake with Internet HUB
    • Founder at www.IdeaAgeConsulting.com
    About Me Copyright 2009
    • Mine Your Wealth Capital Matrix
      • Spiritual Capital
      • Social Capital
      • Intellectual Capital
    • Create Product Or Service
    • Establish Your Enterprise
    • Grow Your Business
    Mine Your Hidden Gold Copyright 2009
    • People – Demographic, Psychographic
    • Problem – Business, Consumer
    • Process – Service, Product, Channel
    • Passion – Personality, Emotional Epics
    4P Strategic Positioning Copyright 2009
    • Increase number of prospects
    • Increase client conversion ratio
    • Increase average customer value
    3 Ways To Grow A Business Copyright 2009
  • 1000 x 20% x $500 = $100,000 1200 x 0.20 x $500 = $120,000 1000 x 0.24 x $500 = $120,000 1000 x 0.20 x $600 = $120,000 1200 x 0.24 x $600 = $172,800 = 73% Growth The Revenue Growth Formula Copyright 2009
    • GENERATE More Prospects Directly And Through Referrals
    • CONVERT more prospects to clients with Web Presence
    • MONETIZE customer list more profitably (info-publishing/affiliate)
    Internet Growth Matrix Copyright 2009
    • 70% of U.S. Households now use the internet as an information source when shopping LOCALLY for products and services.
    • 93% percent of consumers believe businesses should have a presence on Social media. (85% expect to be interacted with)
    • YouTube No 2. Search Engine (Comscore, January 2009) ahead of www.Yahoo.com
    • Facebook w/ over 307 million users – The World’s 4 th most populated country just behind the US. (CNN, Sept 2009)
    Why Internet? Copyright 2009
    • World’s Largest List/Phone book
    • World’s Largest information storage and filing system
    • World’s Largest communication system
    • World’s largest shopping mall and marketplace
    • World’s largest Entertainment system
    Ways To Think About The Internet Copyright 2009
    • Communication/Interaction
    • Information
    • Shopping
    • Entertainment
    Understand Internet-based Opportunity Copyright 2009
    • Generate leads and prospects
    • Access local media publicity
    • Gain Credibility and Trust positioning
    • Add low-headache Profit Centers
    Local Business Internet Copyright 2009
    • Generate leads and prospects
    • Access local media publicity
    • Gain Credibility and Trust positioning
    • Add low-headache Profit Centers
    Local Business Internet Copyright 2009
    • Low startup costs
    • Highly scalable
    • Modular and Easy-to-change
    • Potentially Very Profitable
    Online Business Advantages Copyright 2009
  • But there is ONE BIG PROBLEM Agenda Copyright 2009
    • Google has indexed 1 Trillion+ pages
      • (Google blog, July 2008)
    • 530 million Hosted Domains (7/08)
    • Over 3,000 marketing messages/day
    The World’s Biggest Haystack! Copyright 2009
    • Not Focused On What They Want
      • Product-Centric or Corporate-centric
      • Information-bare web strategy
    • Focused more on Selling than Relationship-building
      • Selling Too Early In Relationship (Think 2-step)
    Avoid The Biggest Mistakes Copyright 2009
    • 4P  USP  Integration  Content  Partners  Syndication
    • Components
      • SEO Website | Email | Social Media | Partners | Advertising (Paid and Free) | Linking
    Lack of Strategic Internet Marketing Plan Copyright 2009
    • C-T-P-M
    • C ontent
    • T raffic
    • P ositioning and Pre-sell
    • M onetization
    Getting found Online Copyright 2009
    • Barack Obama Rules
      • Strategy First
      • ACES System
      • “ Have A Take” (Develop expert opinion)
      • Duplicate Yourself With Partners
      • Syndicate Yourself with Tools
    Social Media Marketing Copyright 2009
    • Be Like Obama, Have Strategy
    • (Strategy Mindset)
    First Commandment Copyright 2009
    • Plan before you act
    • Think 4P first, then build
    • Research customer language (keywords)
    • Think about client hangouts
    • Craft strategy minding the above
    Strategy means… Copyright 2009
    • Attract, Capture, Engage, Sell
    • (ACES Marketing)
    Second Commandment Copyright 2009
    • A ttract with keyword content & social media
    • C apture with List Bait (targeted hooks)
    • E ngage with content series, auto-responders
    • S ell as part of engagement & conversation
    Multi-step ACES Marketing Copyright 2009
    • Have a take or get hung up on
    • (Thought Leadership & the 4P Framework)
    Third Commandment Copyright 2009
    • Develop content for your target audience
    • Match content to “felt” needs
    • Content sharing - think daily, weekly, monthly, quarterly, annually.
    Have something to Say! Copyright 2009
    • Duplicate yourself with partners and allies
    Fourth Commandment Copyright 2009
    • Create high margin products & programs
    • Deploy an affiliate recruitment system
    • Encourage partner activity with incentives
    • Focus on the right math – visitor value!
    Multiply yourself with partners Copyright 2009
    • Syndicate Yourself – With Publishing and Syndication Tools
    • (PASS)
    Fifth Commandment Copyright 2009
    • Publish written, audio, video and graphic content regularly
    • Syndicate your content automatically and systematically
    Publish and Syndicate Systematically (PASS) Copyright 2009
  • RESOURCES
    • Access Continuing Internet Education
    • Build Attention-getting platforms
    • Capture systems and tools
    • Developing engagement resources
    • Easing into Monetization and Sales
    • Full List of Tools and Resources
    RESOURCES Copyright 2009
    • www.SmallBusinessDigitalCoach.com
    • www.TurnAttentionIntoDollars.com
    • http://bit.ly/FreeWorkshopDVD
    • http://bit.ly/DenverSocialMedia101
    • http://www.youtube.com/IdeaAgeConsulting
    • www.IdeaAgeConsulting.com
    Resources Part 1 – Follow Us Copyright 2009
  • www.TurnAttentionIntoDollars.com http://budurl.com/WebActionGuide www.TerryDean.org – Internet Business Strategies http://budurl.com/MomentumMarketing http://www.Affilorama.com – Free Affiliate Marketing Resources Part 2 - Follow Our Favorites Copyright 2009
  • Attention Marketing Platforms Website creation tools
    • www.TurnAttentionIntoDollars.com - Traffic-generating sites
    • www.WordPress.org – Create a Blog Website for Business
    • www.Blogger.com – Blog without website hosting account
    • SOME FREE METHODS (Note there are often limitations)
    • www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website.
    • (Example: www.Facebook.com/BusinessConsultants )
    • www.Blinkweb.com – Free websites (examples under “Free tools” below)
    • www.Squidoo.com – FREE lenses can act like a webpage
    Web site creation (Including DIY) Copyright 2009
    • www.TurnAttentionIntoDollars.com - Traffic-generating sites
    • www.WordPress.org – Create a Blog Website for Business
    • www.Blogger.com – Blog without website hosting account
    • SOME FREE METHODS (Note there are often limitations)
    • www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website.
    • (Example: www.Facebook.com/BusinessConsultants )
    • www.Blinkweb.com – Free websites (examples under “Free tools” below)
    • www.Squidoo.com – FREE lenses can act like a webpage
    Web site creation (Including DIY) Copyright 2009
  • http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value . Build Customer & Prospect Database Copyright 2009
  • http://www.techsmith.com/camtasia.asp - Create Videos www.TeleSeminarFormulaMastery.com – Teleseminar creation www.FreeConferenceCalling.com – Record audio free www.Kunaki.com – CD/DVD creation and fulfillment http://budurl.com/memberSAT - Membership program Product Creation Resources Copyright 2009
  • www.techsmith.com/camtasia.asp - Create Videos www.TeleSeminarFormulaMastery.com – Teleseminar creation www.FreeConferenceCalling.com – Record audio free www.Budurl.com/VDollarSeminars - Teleseminar Platform www.Kunaki.com – CD/DVD creation and fulfillment www.budurl.com/memberSAT - Membership program Digital Product Creation Resources Copyright 2009
  • www.budurl.com/SellingWords – Now FREE! The 159-page resource! www.SAFERSellingFormula.com - Selling Superiority www.Paypal.com – Accept Payments online www.ClickBank.com – Largest affiliate marketplace www.1shoppingcart.com – Shopping cart & affiliate mgmt www.e-junkie.com – Protect digital products Digital Persuasion & Selling Copyright 2009
  • www.FreeConferenceCalling.com - Free Teleseminar http://camstudio.org/ -Free open source screencasting www.jingproject.com – Free 5 minute Screencast http://audacity.sourceforge.net/ - Sound editing www.YouTube.com – Free Video Sharing www.PrimoPDF.com – Free PDF generator www.Gutenberg.org – 25,000+ public domain books. www.animoto.com – Create videos from pictures FREE 22 Free Tools – Part 1 Copyright 2009
  • www.K7.net – Free Disposable phone numbers www.xmind.net – Free Mind Mapping www.budurl.com/ResearchMatrix - Ultimate Research www.budurl.com/DecisionMatrix - Decision software www.blinkweb.com – Free Websites www.Skype.com – Free calls and video chat 22 Free Tools – Part 2 Copyright 2009
  • www.ourmedia.org – Non-commercial media storing www.wizIQ.com – Webinar & collaboration site. www.DimDim.com – Free Webinar solution. www.SurveyMonkey.com – Online Survey Service www.sxc.hu – Free Royalty-free stock photos online www.EmailLargeFile.com – Up to 150MB file transfer www.Tadalist.com – Personal productivity tracking www.SkinPress.com – Free WordPress Themes 22 Free Tools – Part 3 Copyright 2009
  • Local Business Social Networking And Online Classified Advertising Resources
  • Real Fast Local Business Networking Copyright 2009 www.Meetup.com www.Biznik.com www.LinkedIn.com www.Twitter.com (with local search)
  • Local Business Listings & Classifieds Copyright 2009 Local Business Listings Google Local Business Listings Yahoo local Classified Ads Websites www.Craigslist.com www.Backpage.com www.kijiji.com www.domesticsaleusa.com
  • Other Local Business Internet resources Copyright 2009 1. www.InsiderPages.com 2. www.Yelp.com 3. www.merchantcircle.com 4. http://localbizsearch.timescall.com 5. www.merchantcircle.com 6. http://citysquares.com 7. http://local.yahoo.com 8. www.matchpoint.com 9. http://local.botw.org
    • Idea Age Consulting
    • [email_address]
    • 13918 E Mississippi Avenue #193
    • Denver, CO 80012
    Questions? Or Are You Seeking Aggressive Small Business Growth? Copyright 2009