Are You Ready To Leverage The Internet? Local Business Internet Success Strategies
<ul><li>The 3-part dashboard for Growing a Business </li></ul><ul><li>How to Understand Markets </li></ul><ul><li>The key ...
<ul><li>Consulting with CEOs & deciders since 2001 </li></ul><ul><li>Attracted million dollar backers online </li></ul><ul...
<ul><li>Mine Your Wealth Capital Matrix </li></ul><ul><ul><li>Spiritual Capital </li></ul></ul><ul><ul><li>Social Capital ...
<ul><li>People  – Demographic, Psychographic </li></ul><ul><li>Problem  – Business, Consumer </li></ul><ul><li>Process  – ...
<ul><li>Increase number of prospects </li></ul><ul><li>Increase client conversion ratio </li></ul><ul><li>Increase average...
1000 x 20% x $500 = $100,000 1200  x 0.20 x $500 = $120,000 1000 x  0.24  x $500 = $120,000 1000 x 0.20 x  $600  = $120,00...
<ul><li>GENERATE  More Prospects Directly And Through Referrals </li></ul><ul><li>CONVERT  more prospects to clients with ...
<ul><li>70% of U.S. Households now use the internet as an information source when shopping LOCALLY for products and servic...
<ul><li>World’s Largest List/Phone book </li></ul><ul><li>World’s Largest information storage and filing system </li></ul>...
<ul><li>Communication/Interaction </li></ul><ul><li>Information </li></ul><ul><li>Shopping </li></ul><ul><li>Entertainment...
<ul><li>Generate leads and prospects </li></ul><ul><li>Access local media publicity </li></ul><ul><li>Gain Credibility and...
<ul><li>Generate leads and prospects </li></ul><ul><li>Access local media publicity </li></ul><ul><li>Gain Credibility and...
<ul><li>Low startup costs </li></ul><ul><li>Highly scalable </li></ul><ul><li>Modular and Easy-to-change </li></ul><ul><li...
But there is ONE   BIG PROBLEM Agenda Copyright 2009
<ul><li>Google has indexed 1 Trillion+ pages  </li></ul><ul><ul><li>(Google blog, July 2008) </li></ul></ul><ul><li>530 mi...
<ul><li>Not Focused On What They Want </li></ul><ul><ul><li>Product-Centric or Corporate-centric </li></ul></ul><ul><ul><l...
<ul><li>4P    USP    Integration    Content     Partners    Syndication </li></ul><ul><li>Components </li></ul><ul><u...
<ul><li>C-T-P-M </li></ul><ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P ositioning and Pre-sell </li></u...
<ul><li>Barack Obama Rules </li></ul><ul><ul><li>Strategy First  </li></ul></ul><ul><ul><li>ACES System  </li></ul></ul><u...
<ul><li>Be Like Obama, Have Strategy </li></ul><ul><li>(Strategy Mindset) </li></ul>First Commandment Copyright 2009
<ul><li>Plan before you act </li></ul><ul><li>Think 4P first, then build </li></ul><ul><li>Research customer language (key...
<ul><li>Attract, Capture, Engage, Sell </li></ul><ul><li>(ACES Marketing) </li></ul>Second Commandment Copyright 2009
<ul><li>A ttract with keyword content & social media </li></ul><ul><li>C apture with List Bait (targeted hooks) </li></ul>...
<ul><li>Have a take or get hung up on </li></ul><ul><li>(Thought Leadership & the 4P Framework) </li></ul>Third Commandmen...
<ul><li>Develop content for your target audience </li></ul><ul><li>Match content to “felt” needs </li></ul><ul><li>Content...
<ul><li>Duplicate yourself with partners and allies </li></ul>Fourth Commandment Copyright 2009
<ul><li>Create high margin products & programs </li></ul><ul><li>Deploy an affiliate recruitment system </li></ul><ul><li>...
<ul><li>Syndicate Yourself – With Publishing and Syndication Tools </li></ul><ul><li>(PASS) </li></ul>Fifth Commandment Co...
<ul><li>Publish written, audio, video and graphic content regularly </li></ul><ul><li>Syndicate your content automatically...
RESOURCES
<ul><li>Access Continuing Internet Education </li></ul><ul><li>Build Attention-getting platforms </li></ul><ul><li>Capture...
<ul><li>www.SmallBusinessDigitalCoach.com   </li></ul><ul><li>www.TurnAttentionIntoDollars.com   </li></ul><ul><li>http://...
www.TurnAttentionIntoDollars.com   http://budurl.com/WebActionGuide   www.TerryDean.org  – Internet Business Strategies ht...
Attention Marketing Platforms Website creation tools
<ul><li>www.TurnAttentionIntoDollars.com   - Traffic-generating sites </li></ul><ul><li>www.WordPress.org  – Create a Blog...
<ul><li>www.TurnAttentionIntoDollars.com   - Traffic-generating sites </li></ul><ul><li>www.WordPress.org  – Create a Blog...
http://budurl.com/EmailCapture  – We use this Email Capture and email marketing system featuring industry-leading delivery...
http://www.techsmith.com/camtasia.asp  - Create Videos www.TeleSeminarFormulaMastery.com  – Teleseminar creation www.FreeC...
www.techsmith.com/camtasia.asp  - Create Videos www.TeleSeminarFormulaMastery.com  – Teleseminar creation www.FreeConferen...
www.budurl.com/SellingWords  – Now FREE! The 159-page resource! www.SAFERSellingFormula.com   - Selling Superiority www.Pa...
www.FreeConferenceCalling.com  - Free Teleseminar  http://camstudio.org/  -Free open source screencasting www.jingproject....
www.K7.net  – Free Disposable phone numbers www.xmind.net  – Free Mind Mapping www.budurl.com/ResearchMatrix  - Ultimate R...
www.ourmedia.org   –  Non-commercial media storing  www.wizIQ.com  – Webinar & collaboration site. www.DimDim.com  – Free ...
Local Business Social Networking And Online Classified Advertising Resources
Real Fast Local Business Networking Copyright 2009 www.Meetup.com www.Biznik.com www.LinkedIn.com www.Twitter.com  (with l...
Local Business Listings & Classifieds Copyright 2009 Local Business Listings Google Local Business Listings Yahoo local Cl...
Other Local Business Internet resources Copyright 2009 1.  www.InsiderPages.com   2.  www.Yelp.com   3.  www.merchantcircl...
<ul><li>Idea Age Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>13918 E Mississippi Avenue #193 </li></ul>...
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Local business internet success seminar covering everything you need to know to successfully market your business online, convert prospects to clients, and maximize client value.

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  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • While I am a strategic marketing consultant, one of the basic facts of marketing you need to understand s
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • 3 SYSTEMIC APPROACHES: Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value .
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Rapport-building: Congratulate them on what they have built. ADMIRATION, CURIOSITY (birth epic), values, dominant buying motives. Approach: I don’t know how much you know about our approach to growing your business but we take a unique approach to marketing that is based on leveraging and optimizing the assets you already have in place to build systematic marketing success and results in your business…
  • Local business-internet-success-2

    1. 1. Are You Ready To Leverage The Internet? Local Business Internet Success Strategies
    2. 2. <ul><li>The 3-part dashboard for Growing a Business </li></ul><ul><li>How to Understand Markets </li></ul><ul><li>The key to making money on the internet </li></ul><ul><li>How to build local business through the web </li></ul><ul><li>How to create customized social media plan </li></ul><ul><li>Connecting social media to sales funnels </li></ul><ul><li>How to harness the power of syndication </li></ul>Objectives Copyright 2009
    3. 3. <ul><li>Consulting with CEOs & deciders since 2001 </li></ul><ul><li>Attracted million dollar backers online </li></ul><ul><li>High end coaching clients attracted online </li></ul><ul><li>Self-made internet strategist & researcher </li></ul><ul><li>Made “Massive” mistake with Internet HUB </li></ul><ul><li>Founder at www.IdeaAgeConsulting.com </li></ul>About Me Copyright 2009
    4. 4. <ul><li>Mine Your Wealth Capital Matrix </li></ul><ul><ul><li>Spiritual Capital </li></ul></ul><ul><ul><li>Social Capital </li></ul></ul><ul><ul><li>Intellectual Capital </li></ul></ul><ul><li>Create Product Or Service </li></ul><ul><li>Establish Your Enterprise </li></ul><ul><li>Grow Your Business </li></ul>Mine Your Hidden Gold Copyright 2009
    5. 5. <ul><li>People – Demographic, Psychographic </li></ul><ul><li>Problem – Business, Consumer </li></ul><ul><li>Process – Service, Product, Channel </li></ul><ul><li>Passion – Personality, Emotional Epics </li></ul>4P Strategic Positioning Copyright 2009
    6. 6. <ul><li>Increase number of prospects </li></ul><ul><li>Increase client conversion ratio </li></ul><ul><li>Increase average customer value </li></ul>3 Ways To Grow A Business Copyright 2009
    7. 7. 1000 x 20% x $500 = $100,000 1200 x 0.20 x $500 = $120,000 1000 x 0.24 x $500 = $120,000 1000 x 0.20 x $600 = $120,000 1200 x 0.24 x $600 = $172,800 = 73% Growth The Revenue Growth Formula Copyright 2009
    8. 8. <ul><li>GENERATE More Prospects Directly And Through Referrals </li></ul><ul><li>CONVERT more prospects to clients with Web Presence </li></ul><ul><li>MONETIZE customer list more profitably (info-publishing/affiliate) </li></ul>Internet Growth Matrix Copyright 2009
    9. 9. <ul><li>70% of U.S. Households now use the internet as an information source when shopping LOCALLY for products and services. </li></ul><ul><li>93% percent of consumers believe businesses should have a presence on Social media. (85% expect to be interacted with) </li></ul><ul><li>YouTube No 2. Search Engine (Comscore, January 2009) ahead of www.Yahoo.com </li></ul><ul><li>Facebook w/ over 307 million users – The World’s 4 th most populated country just behind the US. (CNN, Sept 2009) </li></ul>Why Internet? Copyright 2009
    10. 10. <ul><li>World’s Largest List/Phone book </li></ul><ul><li>World’s Largest information storage and filing system </li></ul><ul><li>World’s Largest communication system </li></ul><ul><li>World’s largest shopping mall and marketplace </li></ul><ul><li>World’s largest Entertainment system </li></ul>Ways To Think About The Internet Copyright 2009
    11. 11. <ul><li>Communication/Interaction </li></ul><ul><li>Information </li></ul><ul><li>Shopping </li></ul><ul><li>Entertainment </li></ul>Understand Internet-based Opportunity Copyright 2009
    12. 12. <ul><li>Generate leads and prospects </li></ul><ul><li>Access local media publicity </li></ul><ul><li>Gain Credibility and Trust positioning </li></ul><ul><li>Add low-headache Profit Centers </li></ul>Local Business Internet Copyright 2009
    13. 13. <ul><li>Generate leads and prospects </li></ul><ul><li>Access local media publicity </li></ul><ul><li>Gain Credibility and Trust positioning </li></ul><ul><li>Add low-headache Profit Centers </li></ul>Local Business Internet Copyright 2009
    14. 14. <ul><li>Low startup costs </li></ul><ul><li>Highly scalable </li></ul><ul><li>Modular and Easy-to-change </li></ul><ul><li>Potentially Very Profitable </li></ul>Online Business Advantages Copyright 2009
    15. 15. But there is ONE BIG PROBLEM Agenda Copyright 2009
    16. 16. <ul><li>Google has indexed 1 Trillion+ pages </li></ul><ul><ul><li>(Google blog, July 2008) </li></ul></ul><ul><li>530 million Hosted Domains (7/08) </li></ul><ul><li>Over 3,000 marketing messages/day </li></ul>The World’s Biggest Haystack! Copyright 2009
    17. 17. <ul><li>Not Focused On What They Want </li></ul><ul><ul><li>Product-Centric or Corporate-centric </li></ul></ul><ul><ul><li>Information-bare web strategy </li></ul></ul><ul><li>Focused more on Selling than Relationship-building </li></ul><ul><ul><li>Selling Too Early In Relationship (Think 2-step) </li></ul></ul>Avoid The Biggest Mistakes Copyright 2009
    18. 18. <ul><li>4P  USP  Integration  Content  Partners  Syndication </li></ul><ul><li>Components </li></ul><ul><ul><li>SEO Website | Email | Social Media | Partners | Advertising (Paid and Free) | Linking </li></ul></ul>Lack of Strategic Internet Marketing Plan Copyright 2009
    19. 19. <ul><li>C-T-P-M </li></ul><ul><li>C ontent </li></ul><ul><li>T raffic </li></ul><ul><li>P ositioning and Pre-sell </li></ul><ul><li>M onetization </li></ul>Getting found Online Copyright 2009
    20. 20. <ul><li>Barack Obama Rules </li></ul><ul><ul><li>Strategy First </li></ul></ul><ul><ul><li>ACES System </li></ul></ul><ul><ul><li>“ Have A Take” (Develop expert opinion) </li></ul></ul><ul><ul><li>Duplicate Yourself With Partners </li></ul></ul><ul><ul><li>Syndicate Yourself with Tools </li></ul></ul>Social Media Marketing Copyright 2009
    21. 21. <ul><li>Be Like Obama, Have Strategy </li></ul><ul><li>(Strategy Mindset) </li></ul>First Commandment Copyright 2009
    22. 22. <ul><li>Plan before you act </li></ul><ul><li>Think 4P first, then build </li></ul><ul><li>Research customer language (keywords) </li></ul><ul><li>Think about client hangouts </li></ul><ul><li>Craft strategy minding the above </li></ul>Strategy means… Copyright 2009
    23. 23. <ul><li>Attract, Capture, Engage, Sell </li></ul><ul><li>(ACES Marketing) </li></ul>Second Commandment Copyright 2009
    24. 24. <ul><li>A ttract with keyword content & social media </li></ul><ul><li>C apture with List Bait (targeted hooks) </li></ul><ul><li>E ngage with content series, auto-responders </li></ul><ul><li>S ell as part of engagement & conversation </li></ul>Multi-step ACES Marketing Copyright 2009
    25. 25. <ul><li>Have a take or get hung up on </li></ul><ul><li>(Thought Leadership & the 4P Framework) </li></ul>Third Commandment Copyright 2009
    26. 26. <ul><li>Develop content for your target audience </li></ul><ul><li>Match content to “felt” needs </li></ul><ul><li>Content sharing - think daily, weekly, monthly, quarterly, annually. </li></ul>Have something to Say! Copyright 2009
    27. 27. <ul><li>Duplicate yourself with partners and allies </li></ul>Fourth Commandment Copyright 2009
    28. 28. <ul><li>Create high margin products & programs </li></ul><ul><li>Deploy an affiliate recruitment system </li></ul><ul><li>Encourage partner activity with incentives </li></ul><ul><li>Focus on the right math – visitor value! </li></ul>Multiply yourself with partners Copyright 2009
    29. 29. <ul><li>Syndicate Yourself – With Publishing and Syndication Tools </li></ul><ul><li>(PASS) </li></ul>Fifth Commandment Copyright 2009
    30. 30. <ul><li>Publish written, audio, video and graphic content regularly </li></ul><ul><li>Syndicate your content automatically and systematically </li></ul>Publish and Syndicate Systematically (PASS) Copyright 2009
    31. 31. RESOURCES
    32. 32. <ul><li>Access Continuing Internet Education </li></ul><ul><li>Build Attention-getting platforms </li></ul><ul><li>Capture systems and tools </li></ul><ul><li>Developing engagement resources </li></ul><ul><li>Easing into Monetization and Sales </li></ul><ul><li>Full List of Tools and Resources </li></ul>RESOURCES Copyright 2009
    33. 33. <ul><li>www.SmallBusinessDigitalCoach.com </li></ul><ul><li>www.TurnAttentionIntoDollars.com </li></ul><ul><li>http://bit.ly/FreeWorkshopDVD </li></ul><ul><li>http://bit.ly/DenverSocialMedia101 </li></ul><ul><li>http://www.youtube.com/IdeaAgeConsulting </li></ul><ul><li>www.IdeaAgeConsulting.com </li></ul>Resources Part 1 – Follow Us Copyright 2009
    34. 34. www.TurnAttentionIntoDollars.com http://budurl.com/WebActionGuide www.TerryDean.org – Internet Business Strategies http://budurl.com/MomentumMarketing http://www.Affilorama.com – Free Affiliate Marketing Resources Part 2 - Follow Our Favorites Copyright 2009
    35. 35. Attention Marketing Platforms Website creation tools
    36. 36. <ul><li>www.TurnAttentionIntoDollars.com - Traffic-generating sites </li></ul><ul><li>www.WordPress.org – Create a Blog Website for Business </li></ul><ul><li>www.Blogger.com – Blog without website hosting account </li></ul><ul><li>SOME FREE METHODS (Note there are often limitations) </li></ul><ul><li>www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. </li></ul><ul><li>(Example: www.Facebook.com/BusinessConsultants ) </li></ul><ul><li>www.Blinkweb.com – Free websites (examples under “Free tools” below) </li></ul><ul><li>www.Squidoo.com – FREE lenses can act like a webpage </li></ul>Web site creation (Including DIY) Copyright 2009
    37. 37. <ul><li>www.TurnAttentionIntoDollars.com - Traffic-generating sites </li></ul><ul><li>www.WordPress.org – Create a Blog Website for Business </li></ul><ul><li>www.Blogger.com – Blog without website hosting account </li></ul><ul><li>SOME FREE METHODS (Note there are often limitations) </li></ul><ul><li>www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. </li></ul><ul><li>(Example: www.Facebook.com/BusinessConsultants ) </li></ul><ul><li>www.Blinkweb.com – Free websites (examples under “Free tools” below) </li></ul><ul><li>www.Squidoo.com – FREE lenses can act like a webpage </li></ul>Web site creation (Including DIY) Copyright 2009
    38. 38. http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates. The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value . Build Customer & Prospect Database Copyright 2009
    39. 39. http://www.techsmith.com/camtasia.asp - Create Videos www.TeleSeminarFormulaMastery.com – Teleseminar creation www.FreeConferenceCalling.com – Record audio free www.Kunaki.com – CD/DVD creation and fulfillment http://budurl.com/memberSAT - Membership program Product Creation Resources Copyright 2009
    40. 40. www.techsmith.com/camtasia.asp - Create Videos www.TeleSeminarFormulaMastery.com – Teleseminar creation www.FreeConferenceCalling.com – Record audio free www.Budurl.com/VDollarSeminars - Teleseminar Platform www.Kunaki.com – CD/DVD creation and fulfillment www.budurl.com/memberSAT - Membership program Digital Product Creation Resources Copyright 2009
    41. 41. www.budurl.com/SellingWords – Now FREE! The 159-page resource! www.SAFERSellingFormula.com - Selling Superiority www.Paypal.com – Accept Payments online www.ClickBank.com – Largest affiliate marketplace www.1shoppingcart.com – Shopping cart & affiliate mgmt www.e-junkie.com – Protect digital products Digital Persuasion & Selling Copyright 2009
    42. 42. www.FreeConferenceCalling.com - Free Teleseminar http://camstudio.org/ -Free open source screencasting www.jingproject.com – Free 5 minute Screencast http://audacity.sourceforge.net/ - Sound editing www.YouTube.com – Free Video Sharing www.PrimoPDF.com – Free PDF generator www.Gutenberg.org – 25,000+ public domain books. www.animoto.com – Create videos from pictures FREE 22 Free Tools – Part 1 Copyright 2009
    43. 43. www.K7.net – Free Disposable phone numbers www.xmind.net – Free Mind Mapping www.budurl.com/ResearchMatrix - Ultimate Research www.budurl.com/DecisionMatrix - Decision software www.blinkweb.com – Free Websites www.Skype.com – Free calls and video chat 22 Free Tools – Part 2 Copyright 2009
    44. 44. www.ourmedia.org – Non-commercial media storing www.wizIQ.com – Webinar & collaboration site. www.DimDim.com – Free Webinar solution. www.SurveyMonkey.com – Online Survey Service www.sxc.hu – Free Royalty-free stock photos online www.EmailLargeFile.com – Up to 150MB file transfer www.Tadalist.com – Personal productivity tracking www.SkinPress.com – Free WordPress Themes 22 Free Tools – Part 3 Copyright 2009
    45. 45. Local Business Social Networking And Online Classified Advertising Resources
    46. 46. Real Fast Local Business Networking Copyright 2009 www.Meetup.com www.Biznik.com www.LinkedIn.com www.Twitter.com (with local search)
    47. 47. Local Business Listings & Classifieds Copyright 2009 Local Business Listings Google Local Business Listings Yahoo local Classified Ads Websites www.Craigslist.com www.Backpage.com www.kijiji.com www.domesticsaleusa.com
    48. 48. Other Local Business Internet resources Copyright 2009 1. www.InsiderPages.com 2. www.Yelp.com 3. www.merchantcircle.com 4. http://localbizsearch.timescall.com 5. www.merchantcircle.com 6. http://citysquares.com 7. http://local.yahoo.com 8. www.matchpoint.com 9. http://local.botw.org
    49. 49. <ul><li>Idea Age Consulting </li></ul><ul><li>[email_address] </li></ul><ul><li>13918 E Mississippi Avenue #193 </li></ul><ul><li>Denver, CO 80012 </li></ul>Questions? Or Are You Seeking Aggressive Small Business Growth? Copyright 2009
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