Go for Happy Profit by Herman Toch

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Go for Happy Profit by Herman Toch at TEDxBrainport Eindhoven 2013:
The world in transformation, the purpose of business, creating reasons for happiness and the meaning of Happy Profit!

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Go for Happy Profit by Herman Toch

  1. 1. ProfessionCompanyWebsiteSynopsisName
  2. 2. HERMAN TOCH | TEDXBrainport | JUNE 2013
  3. 3. PROBABLY HE FOOLED US ON MANY OCCASIONS WITH HIS STORIES
  4. 4. Isn’t it time to ask ourselves some very fundamental questions?Isn’t it time we take responsibility for solving the problems we helped creating?
  5. 5. ISN’T IT TIME WE SHAPE BRANDS AGAIN THAT WE ARE PROUD OF?Not only because of their profit or their market share but also because of what they stand for
  6. 6. OUR BRANDS HAVEBECOME IRRELEVANTFOR CONSUMERS!WE ARE ON THE OTHERSIDE OF THE FENCE
  7. 7. BE ON THESAME SIDEOF THE FENCE?DO YOU REALLY CARE ABOUT ME?DO YOU REALLY TRY TO MAKE THINGS BETTER FOR ME?CAN I REALLY TRUST YOU?DO YOU REALLY TRY TO MAKE MY WORLD A BETTER PLACE?DO I GET A VOICE?
  8. 8. THE FUTURE IS…A WORLD INTRANSFORMATION
  9. 9. ON OUR WAY TO A NEW WORLDTIMEWHATWESEEPRESENT WORLD REALITY NEW WORLD REALITY
  10. 10. TIMEWHATWESEEOLD WORLD TRANSITION PHASE NEW WORLDNEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
  11. 11. TIMEWHATWESEE LOOKING FOR A NEWORGANZING IDEATHE GOOD LIFE ?NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
  12. 12. ‘A NEW WORLD’ GENERATIONOF MARKETEERS CREATING‘NEW WORLD COMPANIES’
  13. 13. CREATING REASONS FORPEOPLE TO BE HAPPYTHE PURPOSE OFYOUR BUSINESSProfit maximalization?The purpose of business is thebusiness of purpose
  14. 14. Profit is a reward forwhat we do and why wedo the things we do.GO FOR HAPPY PROFIT
  15. 15. +2 = happy profit = Purpose & Principle driven, inspiringpeople in their search for the good life, the issues are anopportunity, companies are integral part of society+1 = good profit = take responsibility for the issues.Positive on People & Planet- 1 = bad profit = short term profit maximalization, thecosts are socialized, no attention given to the issues wecreate
  16. 16. +2 = happy profit = Purpose & Principle driven, inspiringpeople in their search for the good life, the issues are anopportunity, companies are integral part of society+1 = good profit = take responsibility for the issues.Positive on People & Planet- 1 = bad profit = short term profit maximalization, thecosts are socialized, no attention given to the issues wecreateProfitOptimisation
  17. 17. Please share the idea of happy profitgoforhappyprofit.com= sustainable profit= creating brands and companies we are proud of= help creating a better world
  18. 18. give your dollar toa project buildinghappy profitMAKINGTHE FUTURE …

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