ROI - Return On Investment - Web Sites


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An illustration why ROI is so important and what the key factors to great ROI is.

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ROI - Return On Investment - Web Sites

  1. 1. Pcwizode CC Web Solutions Perfect Complete Website Solution For Your Business ROI (Return On Investment) Guaranteed
  2. 2. ROI Key Factors & Tools Google Adwords CMS ROI Google SEO Analytics Website Google Adsense
  3. 3. Google Leading Search Engine Generates About 70% of the Internet’s Traffic
  4. 4. Google Adwords • R 1000 per month (R 700 for Google ads {Budget. R20 per day for clicks} Ex. R0.50 per click = 40 clicks per day. R 300 Maintenance). • Product sold = R200 (Profit = R150) • 40 clicks per day * 30 days = 1200 clicks, if 10 % buys product = 120 * R150 = R 18 000 profit less R1000 per month, thus R 17 000 profit.
  5. 5. Adwords Success Stories • achieves 31% increase in return on investment using Google AdWords. • Directline holidays experience 40% annual growth for three consecutive years through Google AdWords. • call on Google to bring in over 50% of their customers.
  6. 6. Google Adwords Chart # Cost per clickthro Monthly Annual incremental click Daily budget ughs Monthly cost clickthroughs Unit Sales Monthly Revenues Monthly profit profit R 0.05 R 20.00 400 R 600.00 12,000 1200 R 240,000.00 R 179,400.00 R 2,152,800.00 R 0.10 R 20.00 200 R 600.00 6,000 600 R 120,000.00 R 89,400.00 R 1,072,800.00 R 0.20 R 20.00 100 R 600.00 3,000 300 R 60,000.00 R 44,400.00 R 532,800.00 R 0.25 R 20.00 80 R 600.00 2,400 240 R 48,000.00 R 35,400.00 R 424,800.00 R 0.50 R 20.00 40 R 600.00 1,200 120 R 24,000.00 R 17,400.00 R 208,800.00 R 1.00 R 20.00 20 R 600.00 600 60 R 12,000.00 R 8,400.00 R 100,800.00 R 2.50 R 20.00 8 R 600.00 240 24 R 4,800.00 R 3,000.00 R 36,000.00 R 5.00 R 20.00 4 R 600.00 120 12 R 2,400.00 R 1,200.00 R 14,400.00 Above Monthly Cost Without Maintenance Fee of R 300 per month R200 Product with Cost Price of R50 and if 10% buys product
  7. 7. CMS ( Content Management System) • You can update your website content yourself - save money by not having to pay a webmaster to do it for you. • Set up complex sites (or simple sites!) very quickly - with our tools your website can literally be up and running in a matter of days, instead of weeks (and dare I say it - months?) • With the powerful tools that come with the CMS we can implement functionality on your site to attract visitors and keep them there - we are talking here of podcasts, webcams, forums, membership sites and much, much more. If you can think of it, we can implement it - quickly. • Don't pay thousands for the graphic design of your site - of course, if you want to, you are welcome, and frankly, if you are in an industry where looks really count then it is an important step. But face it, if you are running a business what you need is a professional looking website. Our CMS tools come with GREAT looking designs. Look at some of our client sites to see what our websites look like. • You have full control.
  8. 8. SEO ( Search Engine Optimization) • What is the goal of the website? Website goals can range from attracting customers online to an e-commerce site; to acting as an online brochure for a corporate that adds to the corporate branding overall. This ties in then with why a company would be interested in SEO and Internet marketing for a site – do they want to be able to generate direct leads or sales through the site and want to increase website traffic? Or are they just interested in increasing their company's footprint on the Internet and thereby boost their online reputation? • What is the intended target audience for the website? It makes a big difference with regards to the focus and activities whether the ultimate target audience for the website is local (in other words, South African) or global. The whole SEO approach would differ depending on this factor since the competitiveness of the market varies depending on whether the focus is local or international. • What is the budget for marketing the site? Obviously the bigger the budget the more results can be obtained! However, even with a small budget results can be achieved, it might just take longer to do so.
  9. 9. SEO ( Search Engine Optimization) • Keyword Research • On Site Optimization • Link Building • Managing Online Reputation (Facebook, Social Media, etc.)
  10. 10. Google Adsense • Maximize revenue from your online content. • Google AdSense enables website publishers of all sizes to display relevant Google ads and earn revenue. • Earn money for each time visitor clicks on add that is displayed on your website. • AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people.
  11. 11. Google Analytics • Improve your online results. Learn more about where your visitors come from and how they interact with your site. You'll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. • Test your website and increase conversions. You can now use your Google Analytics login to access Website Optimizer. Find out which page designs, headlines, and graphics convert the most visitors.
  12. 12. Google Analytics • SurePoint Lending and increased the conversion rate on its client site by 25% with Google Analytics. • Discount Tire increased online sales by 14% in the first week using Google Analytics. • improved its search results ranking and minimized its cost- per-conversion thanks to information from Google Analytics.