7 Reasons Why Mobile Matters

Transcript

• 1. 7 Reasons Why Mobile Matters Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com
• 2. Your customers are already mobile. Are you? By 2013, more people willuse mobile phones than PCs to get online. Mobile searches have grown by 400% since 2010 There will be one mobiledevice for every person by 2015 Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
• 3. Users want their mobile experience to be as good as their desktop experience. 71 % of users expect a mobile site to load as fast as a desktop site 60 % of users expect a mobile site to load in 3 seconds or less 78 % will retry a site two times or less if it does not load initially Sources: Compuware, “What Users Want from Mobile,” 2011
• 4. A bad mobile experience can cost you more customers than you realise. 57 % would not recommend a business with a bad mobile site have turned to a competitor’s 40 % site after a bad mobile experience 23 % will retry a site two times or less if it does not load initially Sources: Compuware, “What Users Want from Mobile,” 2011
• 5. Mobile users want to connect with their businesses in their local area. of smartphone users have searched for 95% local information of users call a business after 61% searching and 59% visit the location of these people act within 24 90% hours Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
• 6. Apps are fun and useful, but many prefer mobile sites for shopping. VS. of users prefer mobile sites to apps for 81 % researching prices. 79 % prefer mobile site for product reviews. 61 % prefer them for purchasing. Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
• 7. Businesses like yours can drive purchases with a mobile-friendly site. 70% of mobile users have compared product prices on their phones. 65% have read product reviews on their phones. 50% of mobile searches lead to purchase. Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
• 8. There are 7 billion people in the World.About 2 billion people are connected to the Internet. 1 billion have smart phones. Sources: Eric Schmidt MWC February 2012