7 Reasons Why Mobile Matters Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com
Your customers are already mobile. Are                    you? By 2013, more people willuse mobile phones than PCs       t...
Users want their mobile experience to be  as good as their desktop experience.                    71 %              of use...
A bad mobile experience can cost you  more customers than you realise.             57 %             would not recommend a ...
Mobile users want to connect with their    businesses in their local area.                of smartphone users have searche...
Apps are fun and useful, but many prefer       mobile sites for shopping.                          VS.                 of ...
Businesses like yours can drive purchases      with a mobile-friendly site.                    70%             of mobile u...
There are 7 billion people in the World.About 2 billion people are connected to the                  Internet.       1 bil...
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7 Reasons Why Mobile Matters

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Why you have to Go Mobile as soon as possible.

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7 Reasons Why Mobile Matters

  1. 1. 7 Reasons Why Mobile Matters Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com
  2. 2. Your customers are already mobile. Are you? By 2013, more people willuse mobile phones than PCs to get online. Mobile searches have grown by 400% since 2010 There will be one mobiledevice for every person by 2015 Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011
  3. 3. Users want their mobile experience to be as good as their desktop experience. 71 % of users expect a mobile site to load as fast as a desktop site 60 % of users expect a mobile site to load in 3 seconds or less 78 % will retry a site two times or less if it does not load initially Sources: Compuware, “What Users Want from Mobile,” 2011
  4. 4. A bad mobile experience can cost you more customers than you realise. 57 % would not recommend a business with a bad mobile site have turned to a competitor’s 40 % site after a bad mobile experience 23 % will retry a site two times or less if it does not load initially Sources: Compuware, “What Users Want from Mobile,” 2011
  5. 5. Mobile users want to connect with their businesses in their local area. of smartphone users have searched for 95% local information of users call a business after 61% searching and 59% visit the location of these people act within 24 90% hours Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
  6. 6. Apps are fun and useful, but many prefer mobile sites for shopping. VS. of users prefer mobile sites to apps for 81 % researching prices. 79 % prefer mobile site for product reviews. 61 % prefer them for purchasing. Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
  7. 7. Businesses like yours can drive purchases with a mobile-friendly site. 70% of mobile users have compared product prices on their phones. 65% have read product reviews on their phones. 50% of mobile searches lead to purchase. Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
  8. 8. There are 7 billion people in the World.About 2 billion people are connected to the Internet. 1 billion have smart phones. Sources: Eric Schmidt MWC February 2012

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