A Dream of a LifetimePeople have dreams and why not? Its dreams which drives a person to his desires and helps him tocomba...
VSWhy Champions League Final:Every football fan today is aware of the UEFA Champions League. This is the story of the crea...
was both innovative and commercially adapted to the changing market conditions. Each sponsorwould receive exclusivity in i...
Mumbai to London Round Trip Airfare: Rs. 50,000/- only
Two Nights at any 5 Star Hotel near Wembley: Rs 40,000/- only (Considering the heavy rush due toSupporters pouring in for ...
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NITIE - Sourish sanyal

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NITIE - Sourish sanyal

  1. 1. A Dream of a LifetimePeople have dreams and why not? Its dreams which drives a person to his desires and helps him tocombat all the hindrances on his way towards his dream. Just how John Lennon says “You may say Iam a Dreamer, but I am not the only one”. Me too like any other individuals have lot of dreams, it’sthis Dreams which propel me to succeed and prosper . I have a lot of dreams which I would like toaccomplish somewhere down the line in the near future but there is one fragment of my Dreamswhich I would like to realize within the next one yearJohn Lennon: “You may say I am a Dreamer, but I am not the only one”, From my childhood, I had been a passionate lover of Football and have regularly followed all thenews and Updates on what’s happening in the Football Planet along with playing. I am from Kolkataand since Kolkata is the capital of Football in India , I have always been attached to the game which Icherish so much playing as well as watching. Out of my love for the game I always fantasized ofwatching a Football Event Final in an European Stadium from the VIP Box so that I can have a closelook on all the big and Famous players. Though I would have liked to watch a World Cup Final butsince this dream cannot wait for two more Years it would be more than an opportunity if I get to watchthe Champions League Final this year in Wembley hopefully featuring Manchester United andpreferably Real Madrid(dying to see my favorite Cristiano Ronaldo from the VIP box). It will be adream come true in one of the most aristocratic Football stadiums of the world- Wembley featuringtwo of the World’s greatest and my Favourites. WAYNE ROONEY n CRISTIANO RONALDO
  2. 2. VSWhy Champions League Final:Every football fan today is aware of the UEFA Champions League. This is the story of the creation ofone of the most successful and most watched sports programmers in history. It comprises of 32 Clubsall selected from the top echelons of Domestic Leagues in Europe like England , Italy, Spain,Germany and France. Other than the fact this competition is being graced by World Class Superstarsin the World Football Panorama it has induced some classic marketing strategies which has gone along way in making Champions League-what it’s today. I as a student Of NITIE really found itintriguing to read the Marketing strategies of Champions League and felt like sharing in Godrej Loud.The first priority for the new marketing concept was to have a strongly branded product that wouldclearly stand out and be unique in the busy sports world. First a name for the competition had to befound. It was decided to use “UEFA Champions League” as it was a league composed of championclubs. A logo was created that was composed of 8 stars formed in a sphere like a football. The starsrepresented the “star” football clubs of Europe. A choral-classical musical anthem was also developedfrom a theme of Handel’s. This simple yet striking new logo, combined with the classical musicaltheme, gave the new competition an elevated image and prestigious feel. The new marketing concept
  3. 3. was both innovative and commercially adapted to the changing market conditions. Each sponsorwould receive exclusivity in its product area not only in the stadium as was previously done, but alsoon TV, with commercial airtime spots and program sponsorship. By tying stadium advertising togetherwith on-air sponsorship, it became almost impossible for non sponsors to associate with thecompetition.The 3 pillars of stadium advertising, commercial airtime, and program sponsorship generated a“multiplying media effect” that offered new levels of recognition to the sponsors.A “less is more” approach was taken and a maximum of 8 international sponsors was decided upon.The sponsor package included 4 stadium advertising boards, ticket allocations, and identification onTV interview backdrops and in the VIP and press areas. TV partners were offered a fixed schedule of6 matches with simultaneous kick-offs, and the almost certain knowledge that a team from theirterritory would be participating. This was a major advantage for television with the new “league”format. The new transparency and the will and wish of UEFA to listen to its partners proved verybeneficial to all. For example, television wanted cameras in goal and wanted to make interviewsimmediately after the match. Many changes like these were gradually made. Today the UEFAChampions League has become one of the world’s premier sports competitions. Television stations inall Continents have vied for the television rights. After twenty years in existence, it is the world’sbiggest annual football competition and is broadcast to over 200 countries with a worldwide audienceof over 4 billion viewers per season.How does it come under 1.5 lacs?The Price of the Highest Ticket is 300 GBP plus 36 GBP for those who are applying from outside theEuropean Continent which boils down to Rs.27,000/- only.
  4. 4. Mumbai to London Round Trip Airfare: Rs. 50,000/- only
  5. 5. Two Nights at any 5 Star Hotel near Wembley: Rs 40,000/- only (Considering the heavy rush due toSupporters pouring in for the match)Shopping: Rs. 20,000/- only .It turns out be a costly affair for 2 days but hey, it’s my dream and I don’t want to compensate on mythis Cherished Dream.The Total Cost of this project will boil down to approximately Rs.1,40,000/- considering the Rupeedoes not weaken or strengthen drastically against Sterling pounds in the next 10 Months.But the price of watching your Favorite Players in the World’s biggest stage: PRICELESS YAY!!! MY DREAM IS ACHIEVED THANK YOU

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