"Finding Dollars in a Desert" Fundraising in Tough Times

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People make tough decisions about where they spend their dollars. How does that impact the nonprofit sector? In this interactive presentation we discuss...
-Economic realities for charities nationwide and locally
-What to do (and not do) when a donor says, "I can't contribute now"
-How to find the "oasis in the desert" - 7 practical strategies for successful fundraising

Published in: Education, Business
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  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • Wachovia Dealers - Fax 866-595-1762
  • "Finding Dollars in a Desert" Fundraising in Tough Times

    1. 1. Alice Ferris, MBA, CFRE Jim Anderson Dollars in the Desert Finding
    2. 2. What are you Afraid of?
    3. 3. Funding Sources Total Giving: $308 Billion 2008 US Contributions Data Source: Giving USA 2009
    4. 4. Foundation & Corporate <ul><li>Estimated drop in foundation assets 22% at end of 2008 </li></ul><ul><li>Expected reduction in grant making for 2009: 10% </li></ul><ul><li>Corporate giving also down - Why? Perception for some, reality for others </li></ul>
    5. 5. AFP 2008 State of Fundraising Report <ul><ul><li>39.7% reported giving was down in 2008 compared to 2007, the highest level since 2002. </li></ul></ul><ul><ul><li>Only 45.9% reported giving up from 2007 to 2008, compared to prior report 65.3% and high of 69% in 2006 </li></ul></ul><ul><ul><li>2009 to date: 51% of charities responding reported that giving was down from 2008 </li></ul></ul>
    6. 6. “ Perfect Storm” <ul><li>Declining revenue </li></ul><ul><li>Increasing costs (health care) </li></ul><ul><li>Declining endowments/investment portfolios </li></ul><ul><li>Restricted credit markets </li></ul><ul><li>Decreased audience for some (less revenue) or increased audience for others (can't handle increased load) </li></ul>
    7. 7. SO WHAT DO WE DO?? <ul><li>Choose your attitude “Business is neither good nor bad “out there” It’s either good or bad between your own two ears. - Zig Ziglar </li></ul>
    8. 8. Overall Concepts <ul><li>F ocus staff on what the organization can control, to build confidence and address short-term problems </li></ul><ul><li>Use the turmoil to start discussions about business model innovations and new initiatives </li></ul>
    9. 9. Overall Concepts <ul><li>Ensure leaders communicate a clear and consistent message to every set of employees they meet with </li></ul><ul><li>Maintain pride in the organization's mission </li></ul><ul><li>DuPont's CEO, Ellen Kullman: “People start thinking our mission is to reduce cost. That's a tactic, that's not our mission.&quot; </li></ul>
    10. 10. What’s Working <ul><ul><li>Conservative financial management </li></ul></ul><ul><ul><li>Strong community support </li></ul></ul><ul><ul><li>Extraordinary board or staff (Herculean efforts) </li></ul></ul><ul><ul><li>Increased demand for services (Human services, public benefit) </li></ul></ul><ul><ul><li>Effective strategic planning </li></ul></ul><ul><ul><li>Prior diversification of funding </li></ul></ul><ul><ul><li>Effective fundraising </li></ul></ul><ul><ul><li>Increased government funding </li></ul></ul><ul><ul><li>Specific local economic conditions </li></ul></ul><ul><ul><li>Luck </li></ul></ul><ul><ul><li>Effective advocacy efforts </li></ul></ul><ul><ul><li>Entrepreneurship </li></ul></ul>Johns Hopkins Study, April 2009 Center for Civil Studies
    11. 11. What Can We Control <ul><ul><li>Financial Management Practices </li></ul></ul><ul><ul><li>Clear and consistent marketing to the community </li></ul></ul><ul><ul><li>Maintain pride </li></ul></ul><ul><ul><li>Reward your team for Herculean efforts </li></ul></ul><ul><ul><li>Re-examine but don't throw out the strategic plan </li></ul></ul><ul><ul><li>Expand your funding mix </li></ul></ul>
    12. 12. Focus on Annual Giving Donors Dollars in the Desert Finding
    13. 13. Rethink Your Major Gifts Program Dollars in the Desert Finding
    14. 14. Find New Pockets of Government Funding Dollars in the Desert Finding
    15. 15. Renew and Acquire Foundation Support Dollars in the Desert Finding
    16. 16. Renew and Acquire Corporate Support Dollars in the Desert Finding
    17. 17. Create Memorable Meaningful Special Events Dollars in the Desert Finding
    18. 18. Start or Expand Revenue Generating Programs Dollars in the Desert Finding
    19. 19. Introduce or Expand e-Philanthropy Dollars in the Desert Finding
    20. 20. Develop or Nurture Partnerships with other Nonprofits to Conserve Resources and Create Opportunities Dollars in the Desert Finding
    21. 21. Financial Management Practices Dollars in the Desert Finding
    22. 22. [email_address] [email_address] www.goalbusters.net Questions?

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