Finding Dollars in a Desert - Fundraising in Tough Times - GoalBusters Consulting

ind ing F Dollars in the Desert Alice Ferris, MBA, CFRE Jim Anderson

What are you Afraid of?

Funding Sources Corporations Bequests $15.69 - 5% $23.15 - 7% Foundations $38.52 - 13% Individuals $229.03 - 75% Total Giving: $308 Billion 2008 US Contributions Data Source: Giving USA 2009

Foundation & Corporate Estimated drop in foundation assets 22% at end of 2008 Expected reduction in grant making for 2009: 10% Corporate giving also down - Why? Perception for some, reality for others

AFP 2008 State of Fundraising Report 39.7% reported giving was down in 2008 compared to 2007, the highest level since 2002. Only 45.9% reported giving up from 2007 to 2008, compared to prior report 65.3% and high of 69% in 2006 2009 to date: 51% of charities responding reported that giving was down from 2008

“Perfect Storm” Declining revenue Increasing costs (health care) Declining endowments/investment portfolios Restricted credit markets Decreased audience for some (less revenue) or increased audience for others (can't handle increased load)

SO WHAT DO WE DO?? Choose your attitude “Business is neither good nor bad “out there” It’s either good or bad between your own two ears. - Zig Ziglar

Overall Concepts Focus staff on what the organization can control, to build confidence and address short-term problems Use the turmoil to start discussions about business model innovations and new initiatives

Overall Concepts Ensure leaders communicate a clear and consistent message to every set of employees they meet with Maintain pride in the organization's mission DuPont's CEO, Ellen Kullman: “People start thinking our mission is to reduce cost. That's a tactic, that's not our mission."

What’s Working Conservative financial Prior diversification of management funding Strong community support Effective fundraising Extraordinary board or Increased government staff (Herculean efforts) funding Increased demand for Specific local economic services (Human services, public conditions benefit) Luck Effective strategic planning Effective advocacy efforts Johns Hopkins Study, April 2009 Center for Civil Studies Entrepreneurship

What Can We Control Financial Management Practices Clear and consistent marketing to the community Maintain pride Reward your team for Herculean efforts Re-examine but don't throw out the strategic plan Expand your funding mix

ind ing F Dollars in the Desert Focus on Annual Giving Donors

ind ing F Dollars in the Desert Rethink Your Major Gifts Program

ind ing F Dollars in the Desert Find New Pockets of Government Funding

ind ing F Dollars in the Desert Renew and Acquire Foundation Support

ind ing F Dollars in the Desert Renew and Acquire Corporate Support

ind ing F Dollars in the Desert Create Memorable Meaningful Special Events

ind ing F Dollars in the Desert Start or Expand Revenue Generating Programs

ind ing F Dollars in the Desert Introduce or Expand e-Philanthropy

ind ing F Dollars in the Desert Develop or Nurture Partnerships with other Nonprofits to Conserve Resources and Create Opportunities

ind ing F Dollars in the Desert Financial Management Practices

Questions? Alice.Ferris@goalbusters.net Jim.Anderson@goalbusters.net www.goalbusters.net

http://goalbustersconsulting.blogspot.com	52
http://www.lmodules.com	1
http://www.slideshare.net	1

Finding Dollars in a Desert - Fundraising in Tough Times - GoalBusters Consulting

by GoalBusters LLC on Nov 24, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 54

Statistics

Finding Dollars in a Desert - Fundraising in Tough Times - GoalBusters Consulting — Presentation Transcript