Your SlideShare is downloading. ×
Social Media 101 Session at TDU 2013
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media 101 Session at TDU 2013


Published on

This session was presented by Kayla Patterson & Daniel Bullins at TDU 2013 in Las Vegas, NV.

This session was presented by Kayla Patterson & Daniel Bullins at TDU 2013 in Las Vegas, NV.

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide
  • Daniel start; we can each introduce ourselves/give a little background info
  • Daniel introduce main topics
  • Kayla:-Social Media is where your audience is; this is why it can be such a powerful marketing tactic-Read FB & Twitter statsOptional audience question: (show of hands) “Is anyone surprised by any of these numbers?”
  • Daniel
  • Daniel introduce first topic and subtopics
  • Kayla:-First subtopic – profile optimization is important because your FB page is an extension of your brand and online reputation-Your profile picture, cover photo, about box preview, and app thumbnails make up what we call the “above the fold” section of your FB page-All of these elements are extremely important as they are the first things a user, fan, or potential participant or client will see-Photos: should clearly represent your brand; include your logo; entertain the eye; follow FB guidelines-About box: should include a brief description and your URL!!-App thumbnails: can feature a variety of things; choose what is on top; customize your images and titlesDaniel:-As you can see…Terra Dotta has applied these suggestions…
  • Kayla:-Content Types: content in general is arguably the most important aspect of social media; without good content, fans are less likely to engage; and your community will not really benefit you-Photos & videos are huge! Facebook has recently announced a change in their newsfeed and EdgeRank algorithm that will place more value on photos and videos. During the announcement they stated, “90% of information is transmitted to the brain visually. Visuals are processed 60,000 times FASTER in the brain than text.”-Other valuable types of content include open questions, quotes, articles & blogs, and posts about upcoming events-80/20 rule: only 20% direct marketing!; think about what kind of content your audience is interested in or would “like” – pun intended!
  • Daniel:-Formatting posts: keeping in mind that visuals are becoming more and more vital, how you post information on FB can make a difference
  • Kayla: -Suggested quantity & timing of posts: play into edgerank; post when most people are online; keep timezones in mind (most people are on the East Coast; you can figure out times that work for both the US and the UK; OR you can target your posts by country)Daniel:
  • Kayla:-Now that you have info about how to optimize, what to post, and when to post – how do you find the time to implement it all?-Management tools are your best friend; explain hyperalerts & FB scheduler (why you should use FB scheduler over a 3rd party app)Daniel:-Another option is outsourced management…!?
  • Daniel introduce topic and subtopics
  • Kayla:-Like FB, your Twitter profile should be optimized too-images; description; URL
  • Kayla:-the search & list functions on Twitter are two of the reasons why this platform is more valuable than most realize-keyword search allows you to search hashtags, terms, phrases in all public tweets; start conversations; find influential users-Lists: public & private; allow you to follow without following; good uses: watch competitors, provide more resources for your followers, help yourself find good content***going to create a public list for TD and feature on slide****
  • Kayla:-overview of each type of tweet
  • Kayla-Twitter is more active than Facebook in some ways; my opinion that the avid twitter user is more dedicated and engaged, and oftentimes doesn’t use Facebook-will talk about a tool next that will help you figure optimal times; auto-scheduling is your friend!
  • Kayla-Brief overview of Hootsuite-TwitCleaner benefits-Tweriod – calculate those optimum times!
  • Kayla-Overview of resources
  • Daniel
  • Transcript

    • 1. Social Media 101TDU 2013
    • 2. Social Media 101Presented by:Daniel BullinsMarketing Assistant, Terra PattersonGoMedia Coordinator,
    • 3. Main TopicsWhy Social Media is a PriorityBest Practices for FacebookBest Practices for TwitterResourcesQuestions
    • 4. Why Social Media is a PrioritySocial Media is where your audience is!Over 1 billion users>80%of Americas topcolleges use social mediain their recruiting process23% of users login 5+times per dayOver 200 million activeusersOver 400 million tweetsdaily60% of brand followerswere likely to refer thebrand to a friend
    • 5. Terra Dotta chose to make social media apriority because…Why Social Media is a Priority– Technology Breathes Technology– It’s the latest marketing revolution
    • 6. Best Practices for FacebookProfile OptimizationContent TypesQuantity & Timing of PostsManagement Tools
    • 7. Best Practices for FacebookProfile Optimization– Profile & Cover Photo– About Box & AppThumbnails
    • 8. Best Practices for FacebookContent Types– Photos & Videos– Status text• Open Questions• Quotes– Articles & Blogs– EventsFormatting Posts
    • 9. Best Practices for FacebookQuantity & Timing of Posts– 2-4 Posts per day– Mealtimes– Time Zones
    • 10. Best Practices for FacebookManagement Tools– Hyper Alerts– Facebook Scheduler
    • 11. Best Practices for TwitterProfile OptimizationSearch & List FunctionsTypes of TweetsQuantity & Timing of TweetsManagement Tools
    • 12. Best Practices for TwitterProfile Optimization– Profile Photo,Background, HeaderPhoto– Description
    • 13. Best Practices for TwitterSearch & ListFunctions– Keyword searches– Public vs. PrivateLists
    • 14. Best Practices for TwitterTypes of Tweets– 140 characters– ReTweets– Mentions/Replies– #FollowFriday– Direct Messages
    • 15. Best Practices for TwitterQuantity & Timing of Tweets– Average per day: 22– Optimal Times– Auto-scheduling
    • 16. Best Practices for TwitterManagement Tools– HootSuite– TwitCleaner– Tweriod
    • 17. Resources• Social Media & InboundMarketing Blogs/Sites– Mashable– HubSpot– Social Media Examiner• GoMedia eBook• Reference Terra Dotta asan example
    • 18. Questions?