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Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
Enhancing Fall Recruitment through Social Media [WEBINAR]
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Enhancing Fall Recruitment through Social Media [WEBINAR]

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This presentation was given as a webinar on August 23, 2012 by GoMedia. For more info about GoMedia, visit http://gomedia.goabroad.com today!

This presentation was given as a webinar on August 23, 2012 by GoMedia. For more info about GoMedia, visit http://gomedia.goabroad.com today!

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  • MAYSuggestions:Thank you for joining us today…be sure to connect through social media!Please also note the hashtag “#GoMediaWebinar and use it to talk about the webinar and ask questions on Twitter! Thanks!
  • MAYGood day everyone! Welcome to our first GoMedia Webinar entitled: Enhancing Fall Recruitment through Social Media. This is brought to you by GoMedia a division of GoAbroad.com that offers online marketing solutions exclusively for the International and Travel industry. This is ourway of sharing our expertise and important information that may bring new ideas and innovation in doing marketing for your organization.My name is May Militanteand I will be your moderator for today's webinar. My contact information Is flashed on screen.Our topics will be discussed by our presenters:Jonathan MiersGoMedia Managerand, Kayla PattersonGoMedia CoordinatorWe have their contact information on the slides for your reference.(I may read your complete contact information if you want to, just let me know)Suggestions:POLL #1: Before we begin, How comfortable do you feel about using social media for student recruitment?1. not at all2. relatively comfortable3. comfortable4. more comfortable5. very comfortableOk, so it looks like most of you are in the X range… - Thank you. Polls will be given all throughout the Webinar. Please feel free to submit your questions on the chat box all through out the webinar as well as during the Q and A towards the end of the session.
  • MAYIn today's Webinar we've got the following agenda:an Overview on Social MediaSocial Media Trends in International EducationHow Social Media Affects Recruitment and of course we’ll be giving you, Tips and Tricks for Successful CampaignsLooks like we’re all set and ready to start with our first topic to be presented by: Kayla Patterson. [INSERT BIO]Suggestions:We will accept questions in your chat box throughout the webinar, as well as during the Q & A session following the webinar.If we don’t get to all of your questions, we will answer them on Facebook!
  • KAYLA; Time: 0:42Speaking Notes:Thank you, May! I’m very excited to be here today to talk about my experience with social media in international education and hopefully inspire many of you to implement some new ideas for Fall recruitment. With that said, I am going to begin with our first topic, which is a brief overview of the social media channels that we feel are essential: Facebook, Twitter, and blogs.Facebook, Twitter, and blogs have proven to be the most popular and effective social media platforms in international education, and I’m going to walk through some of the major benefits and statistics associated with each of these channels in order to illustrate this.
  • KAYLA; Time: 1:10Speaking Notes:First up is Facebook, the world’s largest social media network, with over 955 million users. Facebook has proven successful for many types of businesses, including international education; perhaps in part because a high percentage of college students are on Facebook. You can see here that over 80% of America’s top colleges use social media in their recruiting process, which tells us that using social media for recruitment purposes is not impossible, and is actually quite popular, but we will get into more of that later…We also wanted to note that 23% of users login 5 or more times per day – that is 219,650,000 people that are on Facebook multiple times per day! Wouldn’t you like to take advantage of that audience?Finally, we love that 56% of Facebook users will recommend your brand after “liking” it on Facebook. This is what I call positive “Word of Mouse,” which is the best way to gain new followers as an organization.
  • KAYLA; Time: 1:05Speaking Notes:As if those statistics aren’t persuasive enough, we’ve also put together a funnel diagram here that illustrates just how many Facebook users are exactly who you are looking for during the fall recruitment season.As you can see, out of the over 150 million Facebook users in the United States, just over 60 million of those are between the ages of 17 and 24, almost 4 million of those have tagged themselves as interested in traveling the world, AND if we break it down even further, 359,240 of users in the United States, that are between 17 and 24, and have an interest in traveling the world, are also college students! This means that there are close to 400,000 Facebook users that are your exact primary audience!So, as we progress through the webinar, we will talk about ways to engage with and recruit this audience.
  • KAYLA; Time: 1:00Speaking Notes:Next up is Twitter, the number two social network, boasting over 340 million tweets per day. However, many organizations do not see all of the benefits of Twitter, and often do not even use it, but we hope that these stats, as well as some of the information we will discuss later, will help convince you of the power that Twitter can have as a piece of your social media strategy.Like Facebook, you can see that there are millions of users that are within your reach as an international education organization, with about 144.3 million people that are between the ages of 18 and 29.We also wanted to note here that 60% of brand followers on Twitter are likely to refer that brand to a friend, which again is playing into that “Word of Mouse.”
  • KAYLA; Time: 0:30Speaking Notes:Last but not least for our brief overview today, is blogging. While blogging might not always be thought of as part of your social media, it is one of the most successful ways to compliment both your other social media channels and your website.You can see here that about 60% of businesses have blog, and of those, businesses experience 55% more website visitors, and 79% more Twitter followers than those do not blog. Later in the webinar we will discuss ways to make the best out of a corporate blog.
  • KAYLA; Time: 0:40So, after talking through some major stats and details about Facebook, Twitter, and blogs, I want to leave you with two major take-aways from this first topic.First, be present where your audience is present! The fact of the matter is that a large number of people in your prospective audience are on social media, so it only makes sense to be active and engaging where they are.Second, understand the importance of each platform. Each social media channel is different, and has different benefits and functionality, so it is important to to know what you are up against on each channel.
  • KAYLA; Time: 0:40 without PollSpeaking Notes:Next, we will dive into topic 2: Trends in International Education. From our research, some of the most prominent trends include the fact that the study abroad sector has been fairly slow to implement social media marketing, as well as the fact that most companies realize they need to be active in social media, but many don’t really know how to use it to their advantage. This is evidenced by the number of international education organizations that are on social media, but aren’t necessarily active. With that said, we’d like to run another quick poll…Poll #2: So, we want to ask you….Approximately what percentage of international education organizations do you think use Facebook?Options: A) 10-30%% B) 30-50% C) 50-70% D) 70-90% E) Over 90%So the majority of you answered….The answer is actually about 94%, and in the following slides I will walk through how we came up with this number.
  • KAYLA; Time: 1:00So this, and the following two graphs were taken from the results of a survey that was sent out on SECUSS-­L in April 2012 by GoMedia. The survey asked several questions about social media, and how different organizations are using social media.From this we found that 94% of international education organizations and offices use Facebook,64% use Twitter, and 50% have a blog.And honestly, I was pretty impressed by these statistics; however, in my experience I’ve found that although organizations have created pages and profiles, most have not, or do not know how to utilize these channels to promote their organizations or help with things like student recruitment or alumni engagement, so that’s why we’re here today to share some of our experience and knowledge in using social media to specifically help you with those things.
  • KAYLA; Time: 0:30This next graph shows results that organizations experienced when they were active on their social media. So we can see that good percentages of organizations experienced increases in their fan base, website traffic, and online inquiries – all of which are good ways to help measure the success of your social media activity. And again, we will discuss campaigns to keep you active on your social media channels later in the webinar.
  • KAYLA; Time: 0:30Finally, this chart shows the amount of time that the same survey respondents spent on their social media each week. Just about half of them said they only spent 2 hours or less on their social media each week!This is another indication of why international education may not be fully embracing social media, because through not spending enough time on their social media, the true results and benefits aren’t being seen.
  • KAYLA; Time: 1:00Speaking Notes:Again, I’d like to leave you with some take-aways for this section – and these are all important in establishing your perspective of social media and how it can benefit your organization…First, learn how to use social media for your organization’s benefit. If you don’t, you will have a hard time understanding how social media is really worth your time.Second, be active and consistent. Through my experience, being active is perhaps one of the most important aspects to having a successful social media presence.And lastly, spend adequate time managing your social media. This is important in order to ensure that your organization is reaping the benefits of social media.Up next Jonathan will walk through a four step approach to social media, which will help solidify the take-aways from topic 1 and 2, as well as help you understand where to start.
  • May: POLL 3May: Introduce JonathanThank you May for the introduction. Likes quickly look at the results from the survey……Having a balanced approach to a successful social media strategy will set you organization up for success; without it, you will be caught scrambling to get things inline and most likely will have trouble implementing it.The four step approach is a simple way to begin thinking about social media as a defined piece of your overall marketing plan
  • The first step is to understand and strategize what it is you intend to accomplish through social media. Whether it Is to engage prospective users, drive traffic to your website, build a stronger alumni base, Or maybe it includes all three. Once you understand your short and long term goals it is important that you continue to make yourself knowledgeable on social media. This webinar, has actually been your first step towards following trends and making use of the available information! But don’t stop here… I would suggest that you utilize newletters like Mashable and a Google Reader that will help organize different blogs and website information to a simple reader .. to stay on top of trending information. There are plenty of other websites and resources too, so don’t be limited to just these! With all this information it is time to strategize where you want to begin. I would suggest that if you are just entering the social hemisphere, that you limit to the number of channels to what you canconsistently manage; but with that said, a presence on Facebook & Twitter are a must! Basically, don’t bite off more then you can CHEW!Some easy ways to stay organized are by using an editorial calendar; this is the act of putting pen to paperand developing content ideas, scheduling them across a time span, and deciding who is going to manage what. It can be tedious but it will make life easier in the long run
  • Jonathan The second step of the process is the toughest part of social media. Content creation is the biggest time consuming aspect but it is also the most important! To help lessen the work, I would suggest that you empower multiple people in the organization to be post and blog contributors. By utilizing more writers, it spreads the responsibility and allows the blog to have multiple voices and styles which will keep readers interested! Social Media writing is a bit different then academic writing, be bold and edgy with what you are sharing. It is ok to step away from the typical writing styles, by doing so, you are going to capture the attention of the readers and have them wanting more! If it is plain and typical, they are not going to engage!Finally, when you have all this awesome content! Make sure to share it across all of your channels. With a blog post, take advantage of the sharing tools and widget like the one here in red, it puts it right in the face of the viewers to share the content to their friends and followers!
  • Step three is the process of managing and monitoring the different channels you are engaging in is going to be the most momentous step of them all. Without adequate management, your channels will fall behind in holding the attention followers and it can become riddled with spam and undesirable comments. The management of social media should become a bit easier with the use of the editorial calendar you created. By putting forth the the effort in the calendar, you should be able to reference it and have a specific idea of what goes into each of the channels. With the deciding of content to share aside, the real management comes down to the actual posting and sharing. I would suggest that you use a scheduling resource like Hootesuite or the Facebook scheduling tool. This automates some of the different channels like Facebook and Twitter but also give you access to understanding what is posted, when it will be posted, and easily making sure you have diversified your posts. The second piece is to have a watchful eye over the interaction and discussion with your followers,Watch for inappropriate commentst & respond, stay informed on how users are engaging content and make sure that you are commenting, liking, and retweetingThe question my team constantly gets asked on this subject is, “Do you delete negative posts and comments to your pages?” The simplified answer would be do not delete these comments unless they are overly inappropriate, raciest, or offensive. Respond to them publicly that you would like to address the concern through email or in a private manner. By leaving them on your pages, you are giving credibility to the pages and that you want it to be a place for discussion and interaction, so be it negative or positive.
  • The fourth and final step, pertains to understanding the benefits of social media marketing and how you are going to use it in the long run. Analyzing the channels have becoming increasingly easier as Facebook, Twitter, and pretty much all networks provide insights to the interactions and demographics on their networks. Looking at them and tracking them can show you a variety of things such as, optimal posting times, best content to be sharing, demographics of who interacts with you, and what you are getting out of the relationship building. I would suggest that you at least utilize the Facebook Insights that are built in and Google Analytics that can be installed in your website and can track social media referrals this the best stat in my mind!). For Twitter, you need to be using a system like Hootesuite in order to get the best analytics. Internet Analytics is a topic that is consuming and I would recommend doing research to better understand the topic or stay tuned to our webinar on social media analytics. With, social media always changing, evolve your marketing strategy to stay connected with what is going on. By looking at the data you have collected, you will be able to change and rework your strategy to be efficient and even more beneficial Finally, you must REPEAT! Once you have started social media, you have to continue with it or else all your work is useless. Without building on it, your followers will begin to feel disconnected and you will lose out on the benefits quicker then you built them.
  • Here again are the four steps to a social media strategy:First to Understanding and strategizing Second to create content and integrateThird to manage and monitor And Finally, measure, evolve and repeat.
  • Now that you have an understanding of the basics of social media marketing; let’s get into how you can use it specifically for the fall recruitment season. Whether you are doing on-the-road recruitment or not, you can make use of these campaign ideas to deliver the best social media recruitment strategies possible.
  • Looking at the largest and most important channel first, Facebook.The goals of these campaign ideas are to build the engagement and followers of your Facebook Page; this is an important first step because it will allow you to leverage the fan base to gain new followers, have them share your content that you have created, which will eventually lead to increases in your website traffic and prospective students. It is undeniable the success of sharing photos and videos on Facebook; users love these mediums because they build excitement and provide entertainment. A simple use would be to post a photo or videos each week of the locations and the students. Using these photos to create awareness of what a prospective student could be doing is a great way to make them think about study abroad. By encouraging them to either like or share is even better! A creative way to encourage this, have them ‘like a photo’ for one response or ‘Share a photo’ for another response; just as shown on the slide. We posted a photo of London and ask Share if you want to go here or like if you have been here…also, place your logo on the photo, it is common for organizations to do this and is a great way to extend your brand. Asking Questions to your followers is also a great way to increase engagement, people love to voice their opinion on social media, directing these opinions towards your organization is a great way to have them interact with you. Doing something even as simple as asking where they prefer to sit on an airplane; the question should be quick enough that people will respond and personal enough that they want to respond! Quotes have always been successful in social media and across marketing in general, use quotes that have become staples in travel marketing or find obscure, unique quotes. It is also possible to create original qoutes from past participants and staff!
  • Now, the common myth of social media is that it is free and that you don’t have to invest money into getting returns.This might be true to some degree, however we have found that investing in some promotions has some serious benefits.With contests and promotions, it should be noted that Facebook has some serious consequences if an organization violates their terms and conditions. By using a promotion tool like Wildfire, you eliminate that risk. For your own security, become familiar with Facebook’s terms and conditions. Using a promotional tool can really help the success of a promotion and help make it easier. Holding a photo contest can be a way to gain engagement by having prospective students submit photos, the community votes on the best photo. The winner could be featured on your social media channels or possibly link it to a scholarship or another incentive. When you use a service to do promotions, you can also decide to turn on what is called a fangate; this makes anyone that is not a fan of your page have to ‘like’ you page before they can vote or submit. Helping build your fans and the promotion at that same timeAnother, more creative angle, would be to have student check in through Facebook when they come to visit your representative at a fair or a table visit. By doing so, they might receive an entry to a raffle, t-shirt, or some other item. The benefit to you for doing this, is that it will broadcast to all their friends that they were interacting with your brand; have residual effects from more exposure.. Many of you may be familiar with Facebook Advertising. Advertising is a simple way for you to invest a desired amount of money, paying only when someone clicks on your ad. There are a variety of ways you could use this but some ads could offer promotional discounts or it could just be a way to get your name out there. With over 350,000 user between the age of 17-24, interested in travel, and in college… its a great way to create awareness!
  • Twitter is a micro-blog, you have to use it as one. One of the easiest ways is to share the responsibilities with staff members that out on the road promoting your organization. With advisors interacting face-to-face with students throughout the fall, they can also be doing this on a virtual level too! I have created just a few examples of ways you can use the experiences of your reps to micro blog for you. An important to take advantage of is the use hash tags in their tweets. This will allow you to organize the tweets but also give a branding to each individual and allow the tweets to be searched by users. Looking at the examples: The first is an example to promote where a rep will be visiting; I would be willing to bet that the university you will be attending has a twitter name, research and make sure to tag them; they will retweet and share with their users, building more awarenessRepresentative that are on the road visit tons of cities, engage with those cities to show that they are active travelers, Advisors are always looking for a great spot in new cities, in the case of this advisor ‘an ethnic restaurant.’The third instance is one of a real-time post, advisors are always meeting interesting people at fairs and colleges, get the students twitter handle if they have one and make sure to follow them and give them a mentionOn a larger level, your organization can provide travel advice and information to the masses through twitter.. This will show that you are current on the trends and topics that are effecting the populous you intend to reach.
  • A few other ideas for Twitter are ones that are more common across twitterTheme days are a great way to get followers to come back to your channel each week, that is only if you are sharing great content! Again, using hashtags make it easy to organize and build branding for your theme days such as Travel Tuesday or a theme of best travel places in the world. Live tweeting takes a bit more organization and labor but it will provide a unique chance for prospective student to connect with organizers and participants in real time. Things like a virtual student abroad fair could be done by your organization once a month or every other week giving prospective student a way to ask questions or find out what you offer without having to place too much effort. Live tweeting during program events like an excursions would help give an in-depth understanding of what it is like to study abroad, especially since excursions can be a great selling piece!
  • Generating interest through Experiences – On Location Blogs are obviously a great way to provide in-depth information to prospective students, Facebook and Twitter are great, but they are only snapshots. Global ambassadors refer to abroad participants and employees, these individuals are the best source to provide information of what it is like to study abroad. I would suggest that when enlisting students to be global ambassadors, that you incentives them with scholarships or other measures. This will secure that they provide good, consistent content; because without the incentive, as the program progresses they might lose motivation and/or time which will hinder the success of your campaign. To help manage these bloggers, give them the ability to submit blog posts but not to directly post them, this gives you the editorial control to make sure they are writing appropriate article and you have had the opportunity to edit them.Location Guides I think is pretty self-explanatory; someone in our organization or past participants can be pretty knowledgeable on the locations you have programs in. Use them to write articles on topic that pertain to your programs. Topics might include the best coffee shops near the university, how to get a cell phone, or what the must dos are. All types of readers will be interested in things that allow them to imagine but also get useful information for their travels.Interviews of these individuals also make create content. I encourage that you make sure that you structure them, to be mindful of the individuals time and keep them short.A few examples might be the host families, past participants that want to share their experience, of the support staff the help run your programs.
  • Creating Relationships While Hitting the Pavement - On The RoadThe next step to blogging is getting the advisors on board.Remember those micro-blogs you have them doing through Twitter? They too can be a great source for creating content for your blog. It could be as simple as a report on how the college study abroad fair was and the individuals they met there. Or it could be more in-depth of what their study abroad experience was.I great article I would have liked to have read is how my advisor came about the decision to study where they did. To help create a more personal bound with the students, having individuals in your organization sharing photos or journal entries from when they studied abroad will create the bound between advisor and prospective student.If the advisor is traveling around the US for fall recruitment, have them share these domestic photo too! It’s all traveling right? I would think about using a photo tool that allows you to create mosaics or collages, I used Picasa which is a free tool from Google, to create this mosaic of my previous travels; it took about 10 minutes and is an artistic way to share.
  • JONATHANMAY: POLL #4
  • KAYLASpeaking Notes:So, Jonathan has presented some great ways to manage your social media, as well as use it to help with student recruitment; however, we know that it can be a difficult task, and we want you all to know that we are here to help if you need it.Through GoSocial, we offer a variety of management options for several social media channels, including everything we have mentioned in the webinar, and we also offer consulting services. So if you’re interested in taking your social media to the next level, and would like to talk with myself or one of our community managers, don’t hesitate to contact us!
  • KAYLA:So again, we want to encourage you to contact us if you’d like any more information, or have further questions about our services. Thank you for joining us today, and we hope that this webinar has inspired you to start using social media for student recruitment!MAY:Thank you to all our presenters, Jonathan and Kayla. At this point we will be answering your questions, feel free to ask any of our presenters or type it on your chat box.If we don’t get to all of your questions, we will answer them on Facebook!Question and Answer Thank you for all your questions. We will be also sending the recording to all of you as a documentation of all points and topics discussed on the Webinar. In case you have other queries even after the Webinar, please do not hesitate to contact us. Truly a pleasure to be with you all and on behalf of the GoMedia Webinar Team,  thank you all for your time. Enjoy the rest of the day! (Sign off)
  • Transcript

    • 1. Enhancing Fall Recruitment through Social MediaThe webinar will begin shortly!In the meantime, connect with us via social media: Use this hashtag to discuss the webinar on Twitter! h"p://www.facebook.com/GoMedia.GoAbroad   #GoMediaWebinar h"p://www.twi"er.com/_GoMedia_     h"p://www.pinterest.com/GoMedia2012    
    • 2. Today’s Presenters:Jonathan MiersGoMedia ManagerJonathan.Miers@goabroad.comSkype: Jonathan.MiersKayla PattersonGoMedia CoordinatorKayla.Patterson@goabroad.comSkype: ga-kaylapattersonTwitter: @kaylapattModerator:Maria May MilitanteGoMedia Assistant CoordinatorMay.Militante@goabroad.comSkype: May_gap
    • 3. Today’s Agenda"Topic 1 – Social Media Overview Topic 2 – Trends in International EducationTopic 3 – Four Step Approach to Social MediaTopic 4 – Using Social Media for Fall Recruitment
    • 4. Topic 1: Social Media Overview
    • 5. 156,029,580  Facebook  users  in  the  USA   60,873,120  between  ages  17-­‐24   3,878,240  interested  in   traveling  the  world     359,240  are  also                                         college  students   Wow!  Source:  Facebook’s  AdversiQng  Tools  
    • 6. Topic 1: Social Media Overview  Take-Aways Be present where your audience is present.   Understand the importance of each social platform.
    • 7. Topic 2: Trends in International Education
    • 8. Social  Media  Usage  in  Interna2onal  Educa2on  94.20%   64%   62.80%   50%   34.90%   25.60%   10.50%   10.50%   5.80%  
    • 9. Results  Experienced  from  Social  Media  Ac2vity   None   11.40%   Increased  office  visits  from  parQcipants   25.30%   Increased  a"endance  at  events   29.10%  Increase  in  inquiries  from  online  sources   34.20%   (contact  us  forms,  etc.)   Increased  website  traffic   50.60%   Increase  in  fans  or  followers   81%  
    • 10. Time  Spent  on  Social  Media  each  Week   3%   6%   9%   0-­‐2  hours   47%   3-­‐5  hours   6-­‐8  hours   8-­‐10  hours   10+  hours  35%  
    • 11. Topic 2: Trends in International Education  Take-Aways Learn how to use social media for your organization’s benefit. Be active and consistent. Spend adequate time managing your social media.
    • 12. Topic 3: Four Step Approach to Social Media Understand & Strategize   Measure, Create Content Evolve, Repeat & Integrate   Manage & Monitor  
    • 13. Step 1: Understand & Strategize To-Do Items:  Follow Trends and Use Resources ☐ Build Editorial Calendars
    • 14. Step 2: Create Content & PublishCreate Content Be Edgy, Creative, BE BOLD Empowerment, be You!Publish Social Media Channels, Traditional Media, Where you are not!
    • 15. Step 3: Manage & Monitor"Management of Social Media A time when micro-management is successful! - Be consistent, use up-to-date posts and content - Optimize scheduling & posting times Monitoring the ChannelsBecome the “Big Brother” of your brand. - Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!
    • 16. Step 4: Measure, Evolve" & RepeatSocial Media Tape Measure: –  Facebook Insights, Google Analytics, CrowdboosterSocial Evolution Change, Create, & Be Original
    • 17. Topic 3: Four Step Approach to Social Media  Take-Aways Understand & Strategize Create Content & Integrate Manage & Monitor Measure, Evolve, & Repeat
    • 18. Topic 4: Using Social Media for Fall Recruitment
    • 19. Increasing StudentEngagement –  Photo or video of the week •  Polls and surveys –  Use “Likes” and “Shares” as a polling tool –  Ask specific questions •  Example: “On a plane, Window or Aisle?” –  Quotes – Original and Famous! –  Feature someone famous that has studied abroad or alumni of the visiting school
    • 20. Invest in Promotion withReturns •  Contests & Promotions –  Photo or video contest –  Use fan-gates & follow the rules•  “Check-In” at Fairs and Universities –  Receive a free t-shirt or scholarship•  Facebook Advertising –  Reach the 359,240 college students interested in traveling the world!
    • 21. Campus  Visits     and  Fairs   Connect  with  Local     Students   Connect  ParQcipants  with   ProspecQve  Students  Sharing  Travel  Advice  and   InformaQon  
    • 22. Theme days –  #TravelTuesday #TT –  #FollowFriday #FF –  #TravelTip –  #BestTravelPlaceLive Tweeting Sessions –  Virtual Study Abroad Fair –  Program Experiences •  Excursions •  Airport Pick-ups •  #CultureShock
    • 23. “…I  spent  today’s  class  at  the  Greek  Ruins!”  Global Ambassadors –  Current students –  Program/site directorsInterviews –  Home stay families –  Past Participants –  Support staffLocation Guide –  Be your organization’s Rick Steves!
    • 24. Field Reps/Recruiters –  University & Fair Journals –  Personal experiences in travel & study abroad –  Why they work for the organizationPhoto Journals –  Current travel –  Past travel experiences
    • 25. Topic 4: Using Social Media for Fall Recruitment  Take-Aways Focus on engagement, not necessarily numbers. Don’t be afraid to try different things; be edgy, creative, and bold. Use your personal experiences to generate interest.
    • 26. Need Some Assistance? Social  Media  Management  for  Interna2onal   Educa2on  Organiza2ons    
    • 27. Contact us for more information! GoMedia 324 East Oak Street Fort Collins, CO 80524 +1.720.570.1702 x4024 Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com Website: GoMedia.GoAbroad.Com

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