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Telenor M2 M Forum Milan April09 V02
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Telenor M2 M Forum Milan April09 V02

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    • 1. Telenor Connexion Global M2M connectivity provider Lars Reuterskiöld, Telenor Connexion, Sweden M2M Connectivity – Key Learning’s from large-scale deployments
    • 2. Table of contents
      • Telenor Group in Brief
      • M2M Connectivity - what is happening in Europe?
      • What are the new challenges for the Mobile Operator?
      • What key learning's can be identified from initial large-scale deployments?
      • Which M2M Connectivity Product & Services are critical?
      • Summary: The new agenda for a M2M Mobile Operator
    • 3.
      • Revenues equaled EUR 12,2 billion in 2008
      • 38.800 employees world wide
      • Operations in 13 countries
      • 164 million subscribers worldwide
      • Telenor Connexion - addressing M2M market on an international level based on experience since 1999.
      Telenor Group – in brief Be inspiring Be respectful Make it simple Keep promises We are here to help Our vision: Our values:
    • 4. The European M2M connectivity marketplace
      • The M2M market is entering fast growth phase now!
        • Main pioneering sectors
        • Main market drivers
        • Telenor Sweden today: More than 1.3 million active M2M SIM
      • Key connectivity trends
        • M2M goes from national to international deployments
        • Churn is close to zero
        • Traffic volumes/usage tend to increase over time
        • M2M uptake driven by vertical segments
        • Volume business is within OEM connectivity - standardization
    • 5. When Telco meets the OEM/Manufacturing industry... Mobile Operator (connectivity ) OEM (product) New Product & Services New Mindset! New Business Logics How can we enhance the customers business/sales, improve functionality, reduce cost and improve quality? New Technology demands
    • 6. M2M Connectivity Evolution Phases and increasing customer demands... Number of Units Pilot test Commercial Trial Standardization Globalization Main OEM Customer Phases
      • Key Customer demands:
      • Tailored Business logics
      • Reliability & Large-scale prod./operations
      • Global Service management
    • 7. Key learning’s from large-scale M2M deployments… Key M2M Learnings
      • Tailored Business Logics
        • Price models & billing supporting the customer business model – full flexibility is essential
        • Single sourcing - Centralized solution, Global SIM, international markets
        • Cost control
      • Solutions fit for large-scale production & operations
        • Reliable communication platform scaled towards M2M unique scale & traffic behavior
        • SIM-solutions for large-scale & different environments – eSIM
        • SLA levels in line with industry standards – no more best effort
        • Full testing capabilities
      • Global Service Management
        • 24/7/365 Global Support & Service Management
        • Carrier geared towards continuous product development, testing and global market roll-outs in close customer co-op
        • Vertical expertise throughout org (sales – product dev – support – operations)
        • Remote Control Tools (Surveillance & Diagnostics, Device Management)
    • 8. The M2M mobile operator will have to adapt fundamentally in all aspects Implementation & Operations Excellence Customized Business Logics Secure & Reliable Technology M2M Connectivity
    • 9. Summary: M2M goes large-scale – and set the new agenda for the Mobile Operator … Summary … to volume in units and life-time value From ARPU… … to long-term contract challenges From churn as a threat… … to long-term partnerships, joint product dev & testing and transparent business models. Connectivity part of customer core offering From Telco supplier … … to vertical industry expertise From pure Telco expertise… … to machines interacting with mobile network From people communication … to international deployments From national focus… … to hundreds of thousands of SIM – influencing all aspects of the delivery & operations From hundreds of SIM / case … to integrated business critical communication & full SLA From Best Effort…
    • 10. Summary Thank you! “ Telenor is the most advanced mobile operator in the area of M2M and is estimated to have the largest installed base of M2M SIM-cards among all mobile operators in Europe ” Source: Berg Insight, The European M2M Wireless Market Report 2007 Lars Reuterskiöld International Business Manager, Telenor Sweden lars.reuterskiold@telenor.com Mobile: +46709335595

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