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Cinterion Wireless Modules: stabilità e continuità
Wireless Machine-to-Machine (M2M)  Global Modules Market Third-Party Projections of Industry Growth (1)  – Gartner Researc...
The scenario in Italy <ul><li>* Forecast for 2008: overall market shrinkage due to the fall of the main vertical industrie...
Cinterion Wireless Modules  Launch on June 1 st  2008 Launch Profile Success Factors Summary Intelligent M2M Communication...
Cinterion Wireless Modules  Why ??? Communication not any more in focus of Siemens To gain more speed and flexibility Orga...
Cinterion Wireless Modules Profile Financial Strength Launch Profile Success Factors Summary <ul><li>D&B rating proofs tha...
Unique Global Footprint with Global Reach and Local Support Global Network of 425 Employees MEA <ul><li>South Africa </li>...
First Class Production at Contract Manufacturer <ul><li>Quality manufacturing plants support Cinterion’s positioning </li>...
Cinterion Wireless Modules Profile Market Position Cinterion Wireless Modules is the #1 With a 33% market share* Cinterion...
Cinterion Wireless Modules Success Factors Quality Management <ul><li>Quality Management </li></ul><ul><li>Certified accor...
Cinterion offers the most comprehensive Support <ul><li>Standard </li></ul><ul><li>Support Products </li></ul><ul><li>Pred...
Substantial Investment in New Products Future Proof Portfolio  <ul><li>Cinterion‘s annual R&D budget is larger than many c...
Broad range of features that can be equaled by no other! Temperature Management   Optimal Thermal Design RLS Monitoring (J...
High investments in Pre-Development <ul><li>Cinterion investigated different technologies to find the best solution (in to...
LGA is the best suited SMD technology!  Cinterion WM:  stabilità e continuità Yield Electrical Test  electrical test afte...
Optimized foot print design to minimize warpage effects NiAu-surface to eliminate passivation problems during storing and ...
Tape and reel for best performance in production! „ Tape & Reel“ packaging with 300 modules per reel Cinterion WM:  stabil...
Scalability via technologies:  From EDGE, Java to GPRS <ul><ul><li>EDGE module </li></ul></ul><ul><ul><li>JAVA module </li...
The scalable evolution platform offers easy migration pathes! <ul><li>Fully Scalable </li></ul>MC75i TC65i TC63i EES3 EGS5...
Summary <ul><li>… .and protect our customer‘s investments by providing flexibility through simple migration paths </li></u...
Thank you very much Antonio Volpe [email_address] www.cinterion.com
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New Sala Expo Plaza 3 Mattino New Cinterion M2 M Forum 2009

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Cinterion: stabilità e continuità

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  • Transcript of "New Sala Expo Plaza 3 Mattino New Cinterion M2 M Forum 2009"

    1. 1. Cinterion Wireless Modules: stabilità e continuità
    2. 2. Wireless Machine-to-Machine (M2M) Global Modules Market Third-Party Projections of Industry Growth (1) – Gartner Research (2) EUR MM MM Units +30% p.a.
    3. 3. The scenario in Italy <ul><li>* Forecast for 2008: overall market shrinkage due to the fall of the main vertical industries leading M2M in Italy </li></ul>2009 ? Wireless Modules Italian Market Number of modules sold 805.000 2008* Source: politecnico di Milano
    4. 4. Cinterion Wireless Modules Launch on June 1 st 2008 Launch Profile Success Factors Summary Intelligent M2M Communication Cinterion WM: stabilità e continuità The highly successful team which made SIEMENS Wireless Modules #1 in the world market will continue to innovate the M2M market as CINTERION Wireless Modules
    5. 5. Cinterion Wireless Modules Why ??? Communication not any more in focus of Siemens To gain more speed and flexibility Organization of a global mid-market company Less overhead Launch Profile Success Factors Summary Cinterion WM: stabilità e continuità
    6. 6. Cinterion Wireless Modules Profile Financial Strength Launch Profile Success Factors Summary <ul><li>D&B rating proofs that Cinterion Wireless Modules is a reliable and stable business partner </li></ul><ul><li>Cinterion Wireless Modules has a score of 95 out of 100 </li></ul><ul><li>D&B Credit Recommondation: EUR 15.000.000,- </li></ul>Extract of the D&B Analysis: Report issued June 27th 2008 Cinterion WM: stabilità e continuità
    7. 7. Unique Global Footprint with Global Reach and Local Support Global Network of 425 Employees MEA <ul><li>South Africa </li></ul><ul><li>Israel </li></ul>Americas <ul><li>USA </li></ul><ul><li>Canada </li></ul><ul><li>Brazil </li></ul>Europe <ul><li>Present in 11 countries </li></ul>Asia <ul><li>China </li></ul><ul><li>India </li></ul><ul><li>Japan </li></ul><ul><li>Korea </li></ul><ul><li>Singapore </li></ul><ul><li>Taiwan </li></ul><ul><li>Australia </li></ul>Headquarter <ul><li>Munich (GER) </li></ul>Technology Center <ul><li>Berlin (GER) </li></ul><ul><li>Wroclaw (POL) </li></ul>Cinterion WM: stabilità e continuità Manufacturing <ul><li>Contract manufacturer in Leipzig (GER) and Curitiba (BRA) </li></ul>
    8. 8. First Class Production at Contract Manufacturer <ul><li>Quality manufacturing plants support Cinterion’s positioning </li></ul><ul><li>Output of over 7 mio units per year </li></ul><ul><li>Long-term supply guarantee </li></ul><ul><li>Fully Automotive TS16949 certified (Leipzig) or in progress (Curitiba) </li></ul>Leipzig Facility (Germany) Curitiba Facility (Brazil) Cinterion WM: stabilità e continuità
    9. 9. Cinterion Wireless Modules Profile Market Position Cinterion Wireless Modules is the #1 With a 33% market share* Cinterion is the global leader in M2M modules. Launch Profile Success Factors Summary * Source: Gartner M2M Market Overview 06/2008 Cinterion WM: stabilità e continuità
    10. 10. Cinterion Wireless Modules Success Factors Quality Management <ul><li>Quality Management </li></ul><ul><li>Certified according to ISO9001:2000 and ISO/TS16949:2002 </li></ul><ul><li>Lowest DoA and field returns rates </li></ul><ul><li>Advanced Product Quality Planning (APQP) within product development right from the start </li></ul><ul><li>Integrated Suppliers Quality Management with implemented Production Part Approval Plan (PPAP) </li></ul><ul><li>Full automated manufacturing with high process capability and 100% traceability </li></ul><ul><li>Productive Quality Gate Culture including accelerated lifecycle testing and high product reliability </li></ul>Launch Profile Success Factors Summary Cinterion WM: stabilità e continuità
    11. 11. Cinterion offers the most comprehensive Support <ul><li>Standard </li></ul><ul><li>Support Products </li></ul><ul><li>Predefined / fixed Support Products (SSP 1/SSP/ …) </li></ul><ul><li>New: Java Support Product </li></ul><ul><li>„ Take it as it is“ (no modifications) </li></ul><ul><li>Customized </li></ul><ul><li>Support Products </li></ul><ul><li>CPP worked out by RAE / TS </li></ul><ul><li>Customized support </li></ul>Launch Profile Success Factors Summary Regional based highly trained and experienced Cinterion engineers support customers in all phases of the integration process. Cinterion WM: stabilità e continuità Certification Hardware Software Training
    12. 12. Substantial Investment in New Products Future Proof Portfolio <ul><li>Cinterion‘s annual R&D budget is larger than many competitors revenue. </li></ul><ul><li>13% of revenue spent for R&D. </li></ul><ul><li>More than 60% of R&D budget will be invested in new products and innovation. </li></ul><ul><li>15% of R&D budget will be spent on dedicated automotive products. </li></ul>Cinterion WM: stabilità e continuità
    13. 13. Broad range of features that can be equaled by no other! Temperature Management Optimal Thermal Design RLS Monitoring (Jamming Detection) High Speed Serial Interfaces 921.6 kbps Windows Mobile ™ Support Lowest Power Consumption Class 12 EDGE Class 12 GPRS Embedded Processing JAVA ™ Industrial Interfaces Flexible Mounting Board 2 Board Connector Industry Grade Soldering ARM 9 NG Modern Platform Small Size Cinterion WM: stabilità e continuità Save of investment through evolution path Evolution Platform
    14. 14. High investments in Pre-Development <ul><li>Cinterion investigated different technologies to find the best solution (in total 18 variants  720 test objects) </li></ul><ul><li>Based on extensive investigations of different SMD technologies We decided to go with the best: LGA! </li></ul>Castellation Land Grid Array I Land Grid Array II Ball Grid Array-BGA <ul><li>Bigger pads = better joints ? </li></ul><ul><li>Pads: 3x1.8 / 4x1.8 mm Stencil height : 120 – 250µm </li></ul><ul><li>Typical design of competition </li></ul><ul><li>Module Pad: Ǿ 1.2 mm PCB Pad: Ǿ 1.4 mm Stencil height : 120 – 250µm </li></ul><ul><li>Small Pads – more signals </li></ul><ul><li>Module Pad: Ǿ 1.2 mm PCB Pad: Ǿ 1.4 mm Stencil height : 120 – 250µm </li></ul><ul><li>Visual inspection of surrounding solderings </li></ul><ul><li>Pads: 3x1.8 / 4x1.8 mm Stencil height : 120 – 250µm </li></ul>Cinterion WM: stabilità e continuità
    15. 15. LGA is the best suited SMD technology!  Cinterion WM: stabilità e continuità Yield Electrical Test electrical test after 200 h TCT Remarks Stencil thickness 120 µm 180 µm 250 µm Castellation 4 x 1.6 75 % 97 % 100 % OK <ul><li>Stencil height of 250 µm not suitable due to components with small size (0201) </li></ul><ul><li>Rework required </li></ul><ul><li>Due to the surrounding single line pads ► results in a large module </li></ul>Castellation 4 x 1.8 87 % 97 % 100 % OK LGA I 4 x 1.6 90 % 100 % 100 % OK LGA I 4 x 1.8 100 % 100 % 100 % OK LGA II 19 % 53 % 70 % OK <ul><li>not suitable </li></ul>BGA 83 % 93 % 97 % OK <ul><li>Passivation of the balls due to residues of flux ► very critical during storing </li></ul>
    16. 16. Optimized foot print design to minimize warpage effects NiAu-surface to eliminate passivation problems during storing and soldering <ul><li>Optimized ground performance concerning </li></ul><ul><li>excellent RF ground </li></ul><ul><li>low thermal resistance </li></ul><ul><li>low connection resistance </li></ul>Minimized size of the module possible 50 Ohm optimized RF pad Reasons for designing the final LGA module No pads at corners and in the middle for minimizing of warpage effects connections would be critical here Cinterion WM: stabilità e continuità
    17. 17. Tape and reel for best performance in production! „ Tape & Reel“ packaging with 300 modules per reel Cinterion WM: stabilità e continuità
    18. 18. Scalability via technologies: From EDGE, Java to GPRS <ul><ul><li>EDGE module </li></ul></ul><ul><ul><li>JAVA module </li></ul></ul><ul><ul><li>GPRS Advanced module </li></ul></ul><ul><ul><li>GPRS Standard module </li></ul></ul>Cinterion WM: stabilità e continuità
    19. 19. The scalable evolution platform offers easy migration pathes! <ul><li>Fully Scalable </li></ul>MC75i TC65i TC63i EES3 EGS5 EGS3 BGS3 MC55i LGA B2B Mounting Technology EDGE Java GPRS Advanced GPRS Standard <ul><li>Enhanced EDGE Solderable </li></ul><ul><li>Enhanced GPRS Solderable Java </li></ul><ul><li>Enhanced GPRS Solderable </li></ul><ul><li>Basic GPRS Solderable </li></ul>Cinterion WM: stabilità e continuità
    20. 20. Summary <ul><li>… .and protect our customer‘s investments by providing flexibility through simple migration paths </li></ul><ul><li>Our Portfolio covers already all M2M requirements and we intensively continue to innovate our portfolio….. </li></ul><ul><li>… .with focus on relevant aspects of new technology trends </li></ul>Cinterion WM: stabilità e continuità
    21. 21. Thank you very much Antonio Volpe [email_address] www.cinterion.com
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