Global m2m connectivity - how mobile operators will have to adapt the changing landscape - Lars ReuterskioldPresentation Transcript
Telenor Connexion Global M2M connectivity provider Lars Reuterskiöld, Telenor Connexion, Sweden M2M Connectivity – Key Learning’s from large-scale deployments
Table of contents
Telenor Group in Brief
M2M Connectivity - what is happening in Europe?
What are the new challenges for the Mobile Operator?
What key learning's can be identified from initial large-scale deployments?
Which M2M Connectivity Product & Services are critical?
Summary: The new agenda for a M2M Mobile Operator
Revenues equaled EUR 12,2 billion in 2008
38.800 employees world wide
Operations in 13 countries
164 million subscribers worldwide
Telenor Connexion - addressing M2M market on an international level based on experience since 1999.
Telenor Group – in brief Be inspiring Be respectful Make it simple Keep promises We are here to help Our vision: Our values:
The European M2M connectivity marketplace
The M2M market is entering fast growth phase now!
Main pioneering sectors
Main market drivers
Telenor Sweden today: More than 1.3 million active M2M SIM
Key connectivity trends
M2M goes from national to international deployments
Churn is close to zero
Traffic volumes/usage tend to increase over time
M2M uptake driven by vertical segments
Volume business is within OEM connectivity - standardization
When Telco meets the OEM/Manufacturing industry... Mobile Operator (connectivity ) OEM (product) New Product & Services New Mindset! New Business Logics How can we enhance the customers business/sales, improve functionality, reduce cost and improve quality? New Technology demands
M2M Connectivity Evolution Phases and increasing customer demands... Number of Units Pilot test Commercial Trial Standardization Globalization Main OEM Customer Phases
Key Customer demands:
Tailored Business logics
Reliability & Large-scale prod./operations
Global Service management
Key learning’s from large-scale M2M deployments… Key M2M Learnings
Tailored Business Logics
Price models & billing supporting the customer business model – full flexibility is essential
Single sourcing - Centralized solution, Global SIM, international markets
Solutions fit for large-scale production & operations
Reliable communication platform scaled towards M2M unique scale & traffic behavior
SIM-solutions for large-scale & different environments – eSIM
SLA levels in line with industry standards – no more best effort
Full testing capabilities
Global Service Management
24/7/365 Global Support & Service Management
Carrier geared towards continuous product development, testing and global market roll-outs in close customer co-op
Vertical expertise throughout org (sales – product dev – support – operations)
Remote Control Tools (Surveillance & Diagnostics, Device Management)
The M2M mobile operator will have to adapt fundamentally in all aspects Implementation & Operations Excellence Customized Business Logics Secure & Reliable Technology M2M Connectivity
Summary: M2M goes large-scale – and set the new agenda for the Mobile Operator … Summary … to volume in units and life-time value From ARPU… … to long-term contract challenges From churn as a threat… … to long-term partnerships, joint product dev & testing and transparent business models. Connectivity part of customer core offering From Telco supplier … … to vertical industry expertise From pure Telco expertise… … to machines interacting with mobile network From people communication … to international deployments From national focus… … to hundreds of thousands of SIM – influencing all aspects of the delivery & operations From hundreds of SIM / case … to integrated business critical communication & full SLA From Best Effort…
Summary Thank you! “ Telenor is the most advanced mobile operator in the area of M2M and is estimated to have the largest installed base of M2M SIM-cards among all mobile operators in Europe ” Source: Berg Insight, The European M2M Wireless Market Report 2007 Lars Reuterskiöld International Business Manager, Telenor Sweden firstname.lastname@example.org Mobile: +46709335595