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Global m2m connectivity - how mobile operators will have to adapt the changing landscape - Lars Reuterskiold
 

Global m2m connectivity - how mobile operators will have to adapt the changing landscape - Lars Reuterskiold

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Global m2m connectivity - how mobile operators will have to adapt the changing landscape - Lars Reuterskiold Global m2m connectivity - how mobile operators will have to adapt the changing landscape - Lars Reuterskiold Presentation Transcript

  • Telenor Connexion Global M2M connectivity provider Lars Reuterskiöld, Telenor Connexion, Sweden M2M Connectivity – Key Learning’s from large-scale deployments
  • Table of contents
    • Telenor Group in Brief
    • M2M Connectivity - what is happening in Europe?
    • What are the new challenges for the Mobile Operator?
    • What key learning's can be identified from initial large-scale deployments?
    • Which M2M Connectivity Product & Services are critical?
    • Summary: The new agenda for a M2M Mobile Operator
    • Revenues equaled EUR 12,2 billion in 2008
    • 38.800 employees world wide
    • Operations in 13 countries
    • 164 million subscribers worldwide
    • Telenor Connexion - addressing M2M market on an international level based on experience since 1999.
    Telenor Group – in brief Be inspiring Be respectful Make it simple Keep promises We are here to help Our vision: Our values:
  • The European M2M connectivity marketplace
    • The M2M market is entering fast growth phase now!
      • Main pioneering sectors
      • Main market drivers
      • Telenor Sweden today: More than 1.3 million active M2M SIM
    • Key connectivity trends
      • M2M goes from national to international deployments
      • Churn is close to zero
      • Traffic volumes/usage tend to increase over time
      • M2M uptake driven by vertical segments
      • Volume business is within OEM connectivity - standardization
  • When Telco meets the OEM/Manufacturing industry... Mobile Operator (connectivity ) OEM (product) New Product & Services New Mindset! New Business Logics How can we enhance the customers business/sales, improve functionality, reduce cost and improve quality? New Technology demands
  • M2M Connectivity Evolution Phases and increasing customer demands... Number of Units Pilot test Commercial Trial Standardization Globalization Main OEM Customer Phases
    • Key Customer demands:
    • Tailored Business logics
    • Reliability & Large-scale prod./operations
    • Global Service management
  • Key learning’s from large-scale M2M deployments… Key M2M Learnings
    • Tailored Business Logics
      • Price models & billing supporting the customer business model – full flexibility is essential
      • Single sourcing - Centralized solution, Global SIM, international markets
      • Cost control
    • Solutions fit for large-scale production & operations
      • Reliable communication platform scaled towards M2M unique scale & traffic behavior
      • SIM-solutions for large-scale & different environments – eSIM
      • SLA levels in line with industry standards – no more best effort
      • Full testing capabilities
    • Global Service Management
      • 24/7/365 Global Support & Service Management
      • Carrier geared towards continuous product development, testing and global market roll-outs in close customer co-op
      • Vertical expertise throughout org (sales – product dev – support – operations)
      • Remote Control Tools (Surveillance & Diagnostics, Device Management)
  • The M2M mobile operator will have to adapt fundamentally in all aspects Implementation & Operations Excellence Customized Business Logics Secure & Reliable Technology M2M Connectivity
  • Summary: M2M goes large-scale – and set the new agenda for the Mobile Operator … Summary … to volume in units and life-time value From ARPU… … to long-term contract challenges From churn as a threat… … to long-term partnerships, joint product dev & testing and transparent business models. Connectivity part of customer core offering From Telco supplier … … to vertical industry expertise From pure Telco expertise… … to machines interacting with mobile network From people communication … to international deployments From national focus… … to hundreds of thousands of SIM – influencing all aspects of the delivery & operations From hundreds of SIM / case … to integrated business critical communication & full SLA From Best Effort…
  • Summary Thank you! “ Telenor is the most advanced mobile operator in the area of M2M and is estimated to have the largest installed base of M2M SIM-cards among all mobile operators in Europe ” Source: Berg Insight, The European M2M Wireless Market Report 2007 Lars Reuterskiöld International Business Manager, Telenor Sweden lars.reuterskiold@telenor.com Mobile: +46709335595