Anna Maria Di Ruscio Netconsulting

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  • 1. Pervasive computing market in Italy: an opportunity for innovation and growth Annamaria Di Ruscio, Partner & General Manager April, 6th 2009 Pervasive Computing Market Growh Slide 1 April, 6th 2009
  • 2. 2009 GdP grownt rate forecast in the main countires % changes on the previous year 3,4% 1,3% 1,1% 0,8% 0,7% 0,5% Japan Germany France Italy USA UK World -0,7% -1,0% -1,6% -1,9% -2,5% -2,6% -2,6% -2,8% Source: FMI – World Economic Outlook Update (January 28, 2009); for Italy, ISTAT 2008 2009 (estimated) and Banca d’Italia, March 2009 Pervasive Computing Market Growh Slide 2 April, 6th 2009
  • 3. ICT Italian market trend in 2009 Mln€ value and % changes 63.594 +0.9% 64.390 +0.1% 64.463 -1.3% 63.844 +0.7% -0.2% +0.4% 44.120 44.200 44.040 44.445 -5.9% +2.0% +0.8% 20.190 20.343 19.804 19.149 2006 2007 2008 2009 E IT TLC Source: Assinform / NetConsulting, March 2009 Pervasive Computing Market Growh Slide 3 April, 6th 2009
  • 4. TLC Italian Market in 2009 Mln€ value and % changes 44.120 +0.7% 44.445 44.200 -0.2% +0.9% -0.1% 34.530 34.830 34.580 -0.3% +0.3% 9.620 9.590 9.615 2007 2008 2009E Equipment Services Source: Assinform / NetConsulting, March 2009 Pervasive Computing Market Growh Slide 4 April, 6th 2009
  • 5. IT Italian Market in 2009 Mln€ value and % changes 20.343 +0.8% 20.190 -5.9% 19.149 Services 0.4% -6,7% 9.355 9.317 8.729 Software Technical -3.6% 3.4% 4.470 4.325 4.310 Assistance -5.5% -2.5% 815 795 751 Hardware -0.2% -6.4% 5.733 5.723 5.359 2007 2008 2009E Source: Assinform/NetConsulting, March 2009 Pervasive Computing Market Growh Slide 5 April, 6th 2009
  • 6. The opportunity for growth Pervasive Computing Market Growh Slide 6 April, 6th 2009
  • 7. Market scope Service Service Wider Wider scope scope Services Centres (by vertical Specific processes management (by vertical Business SW Business SW Core business systems sector) sector) ….. Terminals Phones, PDA, … Devices and Components Cards Devices and Components Specific Systems ….. Drivers, firmware Middleware SW Embedded SW Embedded ICT Board Support Package for ICT Development Development microprocessors embedded embedded Real Time O.S. systems systems by vertical Sensors by vertical Microprocessors sector sector HW Design HW Design Tags Boards …. Pervasive Computing Market Growh Slide 7 Source. NetConsulting April, 6th 2009
  • 8. ICT embedded systems Italian market (2007-2010E) Mln€ value and % changes 1.267,5 1.204,5 5.2% 5.2% 1.153,0 1.156,1 -- 0,2% 4.5% 0,2% 4.5% 959,6 912,3 882,7 871,9 5.2% 4.6% -1.2% 3.9% 2.8% 5.4% 307,9 292,2 281,1 273,4 2007 2008E 2009E 2010E Analyzed market Rest of the market Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 8 April, 6th 2009
  • 9. Italian ICT embedded systems by vertical sector (2007-2010E) Mln€ value and % changes 5.4% 307,9 3.9% 292,2 2.8% 281,1 273,4 Tracking and Tracing 41,1 1.0% 40,7 1.2% 1.3% 4,4 40,2 46.7% 39,7 3,0 M-payment 33,4 42.9% 2,1 40.0% 2.8% 32,5 1,5 31,8 31,2 27,0 2.2% 1.9% 22,0 22.7% 19,0 17,0 eHealth 11.8% 15.8% Domotic / Digital 3.2% 2.2% 4.1% Home 202,0 194,0 188,0 184,0 Infomobility 2007 2008E 2009E 2010E Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 9 April, 6th 2009
  • 10. Analysis by vertical sector Infomobility Domotic / Tracking Automation M-payment eHealth Other ITS Digital Home Control & Tracing Lights Traffic Asset M-parking Logistic Management Monitoring Management Automation Signalling Patient Communication Environment M-ticketing Management to end users Warehouse Comfort Management Automation Traffic Ambient Assisted Management Living Toll Tracking Payments Diagnostics Goods Tracking Security Teleassistance & Tracing) & tracing Telesurveillance Toll Elettronic M-Betting Payment System Patient record Data Aquisition Intelligent Shelf Remote Control Access to urban limited Home appliances Drugs Micropayments traffic areas management Management Sale Help to Vehicle Automation Energy saving Wearable Routes Instruments optimization EMBEDDED SYSTEMS + HARDWARE SOFTWARE Source: NetConsulting Pervasive Computing Market Growh Slide 10 April, 6th 2009
  • 11. Infomobility and Intelligent Transportation Systems Pervasive Computing Market Growh Slide 11 April, 6th 2009
  • 12. Infomobility e Intelligent Transportation Systems Traffic and traffic Traffic and traffic lights management Access to urban lights management Access to urban limited traffic areas limited traffic areas Routes Optimization Routes Optimization Integrated Integrated E-Ticketing E-Ticketing GPS Fleets Management, Fleets Management, infomobility, infomobility, geolocalization Net parking geolocalization UMTS/ Net parking HSPA Daily Car/ Bike Tourism Daily Car/ Bike Tourism Traffic information Traffic information system system Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 12 April, 6th 2009
  • 13. Players Intelligent Transport System Platform Intelligent Transport System Platform Vehicle Vehicle Services Access Services Access Telematic End users Telematic End users Centres Network Centres Network Platform Platform Service provider Local Railway Network Government Car Maker Carrier Local Public Car Maker Electronic Transport MVNO Manufacturer Insurance Companies Device Utente Utility Assistance Citizens Service Stations Media Booking on line Source: NetConsulting, 2008 Banks Pervasive Computing Market Growh Slide 13 April, 6th 2009
  • 14. Infomobility Market (2008-2010) •Services Centres, Millions € and CAGR 2010 / 2008 Operative centres, 461,0 Traffic monitoring, 422,0 vehicol assistance, +4.5% Access Management, toll, parking •Information platforms •Transactions 259,0 •Information 234,0 Portals +5.2% 202,0 188,0 +3.7% 2008E 2010E Embedded systems Applications Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 14 April, 6th 2009
  • 15. Digital Home Pervasive Computing Market Growh Slide 15 April, 6th 2009
  • 16. Domotic Evolution Digital Digital Systems and domotic services Home Home Integration in network Ambient Assisted Living/ Home Care Home appliances remote control Advanced Advanced Energy Saving Domotics Domotics Audio and video Telesurveillance Building automation Media/Entertainment Traditional Traditional Security & Home control Domotics Domotics Environment Comfort Audio/video/phone system Integration Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 16 April, 6th 2009
  • 17. Domotic/Digital Home Market Scenario Single Communication Standard The possibility to switch on and off remotely home appliances (based Market increasing is related on end users to: • Adoption of a sigle common programming) is a standard Domotic system Market Value • Ad hoc Trade Strategies not application only for Up-selling • Cost reduction Proprietary Standards today 2010 time Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 17 April, 6th 2009
  • 18. Domotics / Digital Home Market (2008-2010) •Service Centres Millions € and CAGR 2010 / 2008 84,0 •Assistance Centres •End user interface •Remote Control Sw from mobile phones +21.4% •Building management 57,0 •Home Networking solutions 57,0 +22.5% 38,0 27,0 19,0 +19.2% 2008E 2010E Embedded systems Applications Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 18 April, 6th 2009
  • 19. eHealth Pervasive Computing Market Growh Slide 19 April, 6th 2009
  • 20. eHealth First Aid Blood management Tag Tag RFID Reader RFID Reader Active RFID Teleassistance/ RFID UHF monitoring Passive RFID Patients management at bed Drugs management RFID Reader Tag Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 20 April, 6th 2009
  • 21. E-Health Market (2008-2010) Millions € and CAGR 2010 / 2008 90,4 •Services centres/alarm management 78,4 •Diagnostic Centre +7.4% •ERP management •Patient monitoring •Asset/drug management 57,0 46,6 +10.6% 33,4 31,8 +2.5% 2008E 2010E Embedded systems Applications Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 21 April, 6th 2009
  • 22. M-payment M-payment Pervasive Computing Market Growh Slide 22 April, 6th 2009
  • 23. M-Payment M-Payment can reduce barriers Driver to adoption of electronic money • Proximity Payment - Cash Electronic money Contactless • Reduction of transaction Barriers: low penetration of POS, time in payment execution cost of services, ... Cash, credit/ • No signature / PIN debit card, ... required • Remote payment – Mobile Payment • Increasing of purchase opportunities M-Payment • Developing of new payment services Source: ABI 2008 Pervasive Computing Market Growh Slide 23 April, 6th 2009
  • 24. M-payment Market (2008-2010) Millions € and CAGR 2010 / 2008 102,8 •Payment circuit integration +51.0% •Electronic pursue management •Recharges/payemnts management •Services supply •Billing system •Transaction management •Betting platform 46,0 81,0 +51.7% 20,0 +44.7% 4,4 2,1 2008E 2010E Embedded systems Applications Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 24 April, 6th 2009
  • 25. Tracking & Tracing Pervasive Computing Market Growh Slide 25 April, 6th 2009
  • 26. Tracking & Tracing: from logistics to store innovation Self Scanning Elettronica tag Retail Transport Interactive Mirror Packing Materials Wholesale Transport Production Transport Memory Spot Primary Manufacturing Raw Materials Pervasive Computing Market Growh Slide 26 April, 6th 2009
  • 27. Tracking and Tracing Market (2008-2010) Millions € and CAGR 2010 / 2008 130,3 •Warehouse/logistics Management 120,9 •Point of sale +3.8% management •Promotion and loyalty management •Logistics Automation •Warehouse Management •Goods Tracking & 89,2 tracing 80,7 • Intelligent Shelf •Sell Automation +5.1% 41,1 40,2 +1.1% 2008E 2010E Embedded systems Applications Source: NetConsulting, 2008 Pervasive Computing Market Growh Slide 27 April, 6th 2009
  • 28. Conclusions Pervasive Computing Market Growh Slide 28 April, 6th 2009
  • 29. Opportunities for Italy Pervasive eGov 2012 eGov 2012 computing and ICT Pervasive Computing Market Growh Slide 29 April, 6th 2009
  • 30. Digital Cities Digital Civil Services E-government today E-government today Urban Telemanagement (Oslo) (Oslo) Public document dematerialization Collaborative work Services to citizens Citizen Partecipation E-Gov services Life quality improvement through local services Urban mobility improvement Safe cities Economical development and appeal Transportation management Urban infrastructure optimization Health Care / Digital trade Teleassistance Urban transport optimization Culture and tourism Innovation centre development Eco-sustainable environment control Ports and Interports management Source: NetConsulting Pervasive Computing Market Growh Slide 30 April, 6th 2009