From Ken Molay, Webinar Success: I have written this paper for the benefit of webinar producers, administrators, moderators, and facilitators who bring in others to speak during the online presentation.
You may call upon presenters within your own organization or invite guests from outside your company. There may be one presenter or several. No matter what the specifics, there are things you can do to make your speakers more comfortable and effective at accomplishing your webinar goals, while also giving them confidence in your professional competence and support for them.
Your attention to detail and management of attendee communications also affects the way your target audience perceives your web event and your organization.
And finally, the way you prepare and run your webinar impacts its success in attracting new leads, influencing decision makers, furthering the sales process, building customer loyalty, or any of the other ways you might measure the return on your web conferencing investment.