Be the first to like this
This second annual study on B2B Lead Generation Marketing ROI & Performance Evaluation examines the impact of the economic downturn on lead generation marketing effectiveness, current priorities for marketers, and the practices that distinguish those marketing organizations with better effectiveness and growth. Marketing excellence requires that marketers adapt to changing conditions as they work to maintain their effectiveness and deliver business results. There are lessons to be learned from those marketers who indicated their lead generation marketing was more effective than their competitors and how they differ from those with less effective marketing. Marketing organizations that can take actions to addess the challenges of today's economy are likely to adopt new practices and emerge stronger.