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What are small businesses doing this year to get more leads and sales from their marketing budget? How do Webinars fit into this marketing mix?
What are some winning strategies you can use to get a higher return-on-investment from your marketing dollars?
Quantum Leap Marketing, Inc. conducted a survey in the first quarter of 2009 to find answers to these questions and more. Small business executives and marketers were asked about their marketing plans, including how they plan to react to the recession and how they intend to change the marketing mix for better results. They were also asked for their views on lead-generation (marketing) Webinars.
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.