8 Key B2B Marketing Trends for 2013

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Where should you focus your time and budget to ensure success in 2013? These slides accompany the webinar 'Future Trends in B2B Marketing'. Access the recording here: http://bit.ly/B2BTrends

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  • Nice presentation, very useful.

    Did you know?
    - 92% of B2B buyers use online resources to research products and services
    - 90% of Senior Executives start their path to purchase with informal research around business problems online

    For more interesting B2B stats, see this video:
    http://hub.productworld.com/bid/286740/B2B-Marketing-Trends-92-of-B2B-buyers-conduct-online-research
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8 Key B2B Marketing Trends for 2013

  1. 1. B2B Marketing Predictions for 2013 & Beyond Debbie Williams MD & Principal Consultant SMART b2b marketing Ltd
  2. 2. 8 Key Trends not to ignore.. 1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
  3. 3. Buying behaviour has changed….. 84% said word of mouth Many are 50-60% of recommendations 75% of buyers the way into the buy influence their purchasewant vendors to cycle before they will decisions curb the sales even make contact Genius.com messages with a vendor Source DemandGen Source DemandGen 9 out of 10 business Mobile searches buyers say when they have increased 88% of people are ready to buy, they by 247% in the confess to lying will find you last year on web forms Source DemandGen Stateofsearch.com B2B Digital 70% of buyers say they review C levels are 4 or more pieces of contentself sufficient 80% of business prior to purchase but 60% of- 79% do their leaders are buyers say they don’t have theown research watching more time for reading – so the Source Forbes online video than shorter, the better ever before Source MarketingProfs Source Forbes
  4. 4. #1 Humanise Your Brand
  5. 5. #2 Big Data & Marketing Personas
  6. 6. #3 Customer Experience Management- An Exchange of Value
  7. 7. Multi-channel Dynamics 7
  8. 8. #4 The Art of Social Conversations Publisher & Socialiser
  9. 9. De
  10. 10. Blogging – Integrated socialThe Social Enterprise media
  11. 11. #5 The ‘Mobile Life Style’
  12. 12. #6 Technology is a ‘Given’ &the Rise of The Marketing Cloud
  13. 13. #7 Revenue Performance Management Aberdeen Group, June 2012
  14. 14. Understand Your CEO/CFO Agenda Source: Metrics that matter for B2B Marketers Forrester October 2011
  15. 15. #8 The Agile Marketing Function 1. Flexibility 2. Short Term Goals 3. Quick Execution 4. Review & Change
  16. 16. 8 Key Trends not to ignore.. 1. Humanise Your Brand 2. ‘Big’ Data & Buyer Personas 3. Customer Experience Management 4. Real-Time Social Conversations 5. The Mobile Life Style 6. Technology Evolution & the Cloud 7. Revenue Performance Management 8. The Agile Marketing function
  17. 17. Social Measurable Authentic Relevant Trusted b2b marketingDebbie Williamse: debbie@smartb2bmarketing.co.ukTwitter: @debbiemwilliamswww.smartb2bmarketing.co.uk
  18. 18. These slides are from the webinar hosted by GoToWebinar on January 17, 2013. A copy of the on-demand recording can beaccessed via this link: http://bit.ly/B2BTrends With GoToWebinar you can host virtual events with up to 1,000 people – all for one flat rate. - Generate more qualified marketing leads – for less. - Set up a webinar in minutes – without IT support. - Present to hundreds of people from your Mac or PC. Try GoToWebinar for free gotowebinar.co.uk uk@citrixonline.com
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