Web Conferencing Training Trends 2010: North America

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Organizations around the globe are increasingly looking to Web conferencing to cut costs and improve productivity. A major driver of this trend is in the training function, where organizations are using live online training to address economic pressures and achieve greater efficiencies. However, supporting data on this trend is sparsely available.

This research brief results from a survey exploring the motivation of trainers in North America for their use of Web conferencing. The short online survey, conducted by 1080 Group, LLC on behalf of Citrix Online gathered 437 responses in September 2009.

Respondents were asked about their training experience, both overall, and using Web conferencing for training. Fifty-three percent of the survey respondents had more than ten years of training experience. Another 22% had five to ten years of experience. Fifty-one percent of total respondents had never used Web conferencing to conduct training.

Key findings of the survey indicate that the top business drivers include saving on travel budgets and increasing trainers’ reach. Trainers project their use of Web conferencing for training in the next year will grow by a robust 34%. Not surprisingly, when asked how travel costs factor into their decision to move training online, only 14% noted “it is not a factor.”

Understandably, the top reason cited for what would inhibit the use of Web conferencing for training is “training content that doesn’t display on a computer.”

1080 Group concludes that while pressured budgets may be a catalyst to explore alternatives to in-person training, clearly new opportunities to improve productivity and deliver value are being discovered. For the half of respondents who have yet to add Web conferencing to their training mix, this might suggest a strong opportunity for both personal growth and professional contribution.

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Web Conferencing Training Trends 2010: North America

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