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Case Study - The Donut Baker

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#DonutHunt - Campaign Details & Analysis

#DonutHunt - Campaign Details & Analysis

Published in: Business, Technology

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  • 1. CASE STUDY: #DONUTHUNTfacebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo
  • 2. Campaign Study &AnalysisCampaign Name: #DonutHuntCategory: Food & BeveragePlatform: FacebookDuration: July 14th 2012
  • 3. Campaign ObjectiveTo familiarize customers with our Menu which consists of wide range of donuts.To increase views on Menu & Store Locations Tab.
  • 4. The Challenge It was important to spread the word about the Facebook Event and to encourage fans to participate. Encouraging customerswho have never taken part inany online promotion earlierto participate in our event.
  • 5. Campaign Concept Three donuts were to be found. Two clues for each were given for participants to find them. A participant could answer only once after every clue. So you a maximum of two guesses were valid for each donut. Participant to answer first would will win a box of donuts as prize.
  • 6. Campaign Performance 136 people attended the Facebook event. Almost all answers were given right after we gave the first clue. Viral reach of our page increased by 2 times.
  • 7. Campaign Performance
  • 8. Snapshots
  • 9. What Participants Had To Say
  • 10. Learnings Strong Brand Connect via Facebook Event that becomes very viral for the brand on Facebook works. Generate traffic by creating awareness among non-users through newsfeeds and updates by existing users.
  • 11. Thank Youfacebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo