CASE STUDY: #DONUTHUNTfacebook.com/GoSocialGo www.gosocialgo.in slideshare.net/GoSocialGo
Campaign Study &AnalysisCampaign Name: #DonutHuntCategory: Food & BeveragePlatform: FacebookDuration: July 14th 2012
Campaign ObjectiveTo familiarize customers with our Menu which consists of wide range of donuts.To increase views on Menu & Store Locations Tab.
The Challenge It was important to spread the word about the Facebook Event and to encourage fans to participate. Encouraging customerswho have never taken part inany online promotion earlierto participate in our event.
Campaign Concept Three donuts were to be found. Two clues for each were given for participants to find them. A participant could answer only once after every clue. So you a maximum of two guesses were valid for each donut. Participant to answer first would will win a box of donuts as prize.
Campaign Performance 136 people attended the Facebook event. Almost all answers were given right after we gave the first clue. Viral reach of our page increased by 2 times.
Learnings Strong Brand Connect via Facebook Event that becomes very viral for the brand on Facebook works. Generate traffic by creating awareness among non-users through newsfeeds and updates by existing users.