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Go-Social Bootcamp

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Gordon MacIntyre-Kemp's Intro

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Go-Social Bootcamp Go-Social Bootcamp Presentation Transcript

  • Go-Social ManchesterBootcampSponsored by
  • View slide
  • What is Go-Social?
    A dynamic online community of 1,400 business people
    A series of innovative networking and training events
    Cutting edge use of social media
    It’s fun, interesting and safe to be a member
    Our goal is to help businesses gain a competitive advantage through social media marketing
    Crowdsourcingleading edge social media marketing advice, practical support and innovative ideas
    View slide
  • Goals for Today
    To provide ideas and motivation
    Access to inspiring examples from major brands, charities, B2B & B2C, and smaller local champions that are doing remarkable things
    To have a conversation and to keep that conversation going
    For you to commit to improvements
  • Creative Break
  • Why Go-Social
    Something fundamentally wrong with the way we are selling and marketing today
    Bombarded with marketing messages, TV ads, newspaper ads, websites, Tweets
    We are learning to filter all that doesn’t engage
    We are becoming immune to interruptions
    Advertising is failing (cigarettes) cold calling is failing work (fishing stocks)
    Social media is the dotcom boom: we overestimated the instant change &underestimated the 10year trend
  • Four Trust Drivers
    Historical Trust – testimonials – client lists – LinkedIn recommendations – previous dealings – brand reputation
    Capability Trust – case studies – expert blogs - qualifications – memberships – awards - ROI
    Interpersonal Trust - professionalism – ask thought provoking questions – rapport – attire – humour
    Social Trust – do you engage via social media – do you look approachable – positive ORM - opportunities to engage and network – Meshworks?
    These are the strategic foundations – it’s not about the tools!
  • The Buying Process
    90%
    Blissfully Unaware
    Becoming Aware
    Understanding the problem
    75%
    Disappointment
    60%
    10%
    Looking for solutions / responses
    Comparing prices
    50%
    20%
    Evaluating
    Suppliers
  • Integrated Business Development
    Ning
    Facebook
    Twitter
    Opportunity
    LinkedIn
    Blogs
    You-Tube
    Threat
    ?
    PR
    Cold Calling
    Pipeline
    Design
    Targets
    Websites
    Sales Teams
    Exhibitions
    Tenders
    Brochures
    Conferences
    Sales meetings
    Advertising
    Events
    Pitches
    Networking
    Brand
  • Our survey said…
    We surveyed 551 UK companies and found out the following:
    • 63% fully committed to using Social Media as a marketing tool
    • 30% using but looking to increase usage
    • Only 7% had no plans to use Social Media this year 
    • 86% looking to increase their Social Media Marketing budget this year
    • No companies reported plans to cut investment
    • Key commercial benefits looked for were:
    • brand awareness
    • better customer relationships
    • increased web traffic
    • lead generation
    • expert positioning
  • Our survey said…
    • The tools they use
    • 22% use LinkedIn (23)
    • 22% use Twitter (19)
    • 20% are on Facebook (22)
    • 13% have Blogs (13)
    • 10% use YouTube (15)
    • Flickr less than 1%
    • Biggest barrier is a lack of time - 27%
    • No strategy 17% / Skills and Knowledge 14%
    • Lack of CEO buy-in 11%
    • Only 50% monitor social media brand mentions
  • Our survey said…
    • 66% are thinking of contracting an outside agency to advise on social media
    • 25% Social media marketing agency
    • 16% Digital marketing agency
    • PR firm with specialist division 9%
    • Web firm with SM division 8.4%
    • Advertising agency 7.2%
    • Business Development consultant 1.2%
    • Marketing department 45% / CEO 30%
    • 87% expect business to grow next 12 months
    • 10% of non-engaged companies expect business to grow
  • Predictions
    Sharing knowledge – pay it forward
    Showing a genuine interest in others
    Conversation – being remarkable
    Increased influence – deeper and wider
    Different tools for different pools
    Some of the best work will be low budget
    Integration is the big challenge
    It takes less time than you think!