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Go Social Bootcamp Session 2 - Case Studies



Ten great case studies to steal ideas from.

Ten great case studies to steal ideas from.



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    Go Social Bootcamp Session 2 - Case Studies Go Social Bootcamp Session 2 - Case Studies Presentation Transcript

    • Case studies to steal from
      Gordon MacIntyre-Kemp
    • Case studies to steal from
      Dogs Trust – Do everything right on a low budget
      McKay Flooring – If you listen they will buy
      Ford – How to humanise a global giant
      Pazazz – Push a boundary or two
    • Dogs Trust - Frugal
      Laurier Nicas - Digital Marketing Officer
      Started to use social media in 2006 – one person now three
      Strategy is just to be open, honest and have a conversation
      Goal – brand presence – champion responsible dog ownership
      Only takes a few minutes out of every hour
      Success – Re-homing videos – 30 additional dogs - Leeds Akita 18 months V 3 weeks
      Top tip – Gave all the centre managers flip cameras
      ORM – Deal with online complaints as if it’s a phone call – you can’t just delete the complaint.
    • Dogs Trust - YouTube
    • Dogs Trust Facebook
    • Dogs Trust - Twitter
    • McKay Flooring – Listen
      Richard McKay
      £4m turnover wooden flooring company
      Connect to a large audience and listen to what they want – then sell them what they want
      Focus on blogging and Twitter – moving into video
      Results – innovative ideas such as reclaimed flooring, whisky barrel flooring, environmental products
      Busiest period in 40 year history – pricing 10 times more work in rest of UK than ever before
      Significant uplift in enquiries for all sites
      Tip – Integration of PPC, SEO, niche sites, social media and innovation
    • McKay Twitter
    • The Blog that went Viral
    • Ford - Humanise
      Scott Monty – digital and multimedia manager
      Strategy – connect employees to customers and customers to one another
      Have to be genuine- social media helps you share your personality
      Tip – Find fans and engage them, what's their Ford story?
      Genuine sharing, conversation, feedback – people can see you are the sort of company they can trust
      Big Idea – Co-Create the Ford Motor Company of the future
    • Would you buy this car?
    • Why make your Website Social?
    • Ideas
    • Crowd Source your Marketing
    • Pazazz – Push Those Boundaries
    • Pazazz – Push Those Boundaries
      Neil Mardinger – VP Sales
      Idea came from Warren the CEO
      Low cost only a few $ - done in-house
      Goal – show people that Pazazz are atypical and put them on the map
      Results – Speaking engagements, brand recognition jump, influence on board of packaging association
      Helps generate leads and close down deals
      Tip – it’s not just social media it’s social capital
      The future - more integrated campaigns across Twitter, Facebook etc and experimenting with QR codes
      Summary – passionate, likeable, professional
    • Go-Social TV