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Danielle Herzberg of HubSpot: "From Lead to Sale: How to Increase Program Signups," presented at IPMC 2014, hosted by Go Overseas
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Danielle Herzberg of HubSpot: "From Lead to Sale: How to Increase Program Signups," presented at IPMC 2014, hosted by Go Overseas

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Danielle Herzberg is a Senior Sales Manager at HubSpot. This was her presentation at the International Programs Marketing Conference (IPMC) 2014 in Berkeley, California, hosted by Go Overseas.

Danielle Herzberg is a Senior Sales Manager at HubSpot. This was her presentation at the International Programs Marketing Conference (IPMC) 2014 in Berkeley, California, hosted by Go Overseas.


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  • http://www.gallup.com/poll/151460/record-rate-honesty-ethics-members-congress-low.aspx
  • Transcript

    • 1. From Lead to Sale: How to Increase Program Signups
    • 2. Danielle Herzberg, HubSpot @DannieHerz #IPMC2104
    • 3. MARKETING HAS A lovability PROBLEM. Stockbrokers Lawyers Car Salesman Lobbyists Marketers Less Lovable More Lovable
    • 4. PEOPLE USED TO LOVE ME…Q: right?
    • 5. WHAT HAPPENED?
    • 6. A:HUMANS HAVE CHANGED.
    • 7. WHAT IS INBOUND MARKETING?
    • 8. The old marketing 86% skip TV ads 91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. playbook is
    • 9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
    • 10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
    • 11. In order to attract customers, marketers have to provide them with something they will love.
    • 12. Marketing people Inbound love.
    • 13. Inbound Marketing = Content + Context
    • 14. Choose Your Personas
    • 15. Blog with Strategic Keywords
    • 16. Tag Your Images
    • 17. Don’t Leave Your Prospect’s Hanging
    • 18. Give Them Lots of Reasons to Raise Their Hand
    • 19. “Go Naked”
    • 20. Ask Them About Their Interests
    • 21. Conduct Progressive Profiling
    • 22. Segment By Interest & Persona
    • 23. Context + Content =
    • 24. Make Decisions Based on Data
    • 25. Keep Them Engaged
    • 26. Questions ?
    • 27. E-Goody Bag www.hubspot.com/free-trial Customized inbound marketing assessment for travel organizations: www.hubspot.com/inbound- marketing-assessment