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Secret Customer Intelligence: Driving Same Store Sales Growth

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In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which …

In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.

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  • 1. Secret Customer Intelligence
    Driving Same Store Sales Growth
    Noah N. Glass
    CEO, GoMobo Online Ordering
  • 2. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
    Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
  • 3. Order
    Pay






























  • 4.
  • 5.
  • 6. “Know Your Customer Inside and Out”
    Julia Stewart of DineEquity, 4.22.09
    • Menu Research and Development
    • 7. Future Store Site Selection
    • 8. Customer Lifetime Value
  • Sources of Customer Intelligence
    • Focus Groups
    • 9. Feedback Forms
    • 10. Trial and Error
  • How Online Ordering Works
  • 11.
  • 12. Who are your top 20%?
    Where are they?
  • 13.
  • 14. Who?
    What?
    Where?
    When?
    Why?
  • 15. Profile
    Retain
    Replicate
  • 16.
  • 17. What is the #1 question you would like to answer with customer intelligence?
    Please take a minute now and email your
    question to me at noah|at|gomobo.com