Secret Customer Intelligence: Driving Same Store Sales Growth

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    Secret Customer Intelligence: Driving Same Store Sales Growth - Presentation Transcript

    1. Secret Customer Intelligence
      Driving Same Store Sales Growth
      Noah N. Glass
      CEO, GoMobo Online Ordering
    2. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
      Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
    3. Order
      Pay






























    4. “Know Your Customer Inside and Out”
      Julia Stewart of DineEquity, 4.22.09
      • Menu Research and Development
      • Future Store Site Selection
      • Customer Lifetime Value
    5. Sources of Customer Intelligence
      • Focus Groups
      • Feedback Forms
      • Trial and Error
    6. How Online Ordering Works
    7. Who are your top 20%?
      Where are they?
    8. Who?
      What?
      Where?
      When?
      Why?
    9. Profile
      Retain
      Replicate
    10. What is the #1 question you would like to answer with customer intelligence?
      Please take a minute now and email your
      question to me at noah|at|gomobo.com
    SlideShare Zeitgeist 2009

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