“Know Your Customer Inside and Out” Julia Stewart of DineEquity, 4.22.09
Menu Research and Development
Future Store Site Selection
Customer Lifetime Value
Sources of Customer Intelligence
Focus Groups
Feedback Forms
Trial and Error
How Online Ordering Works
Who are your top 20%? Where are they?
Who? What? Where? When? Why?
Profile Retain Replicate
What is the #1 question you would like to answer with customer intelligence? Please take a minute now and email your question to me at noah|at|gomobo.com
In this video, I discuss the secret customer intell more
In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers. less
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