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Secret Customer Intelligence: Driving Same Store Sales Growth

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In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which ...

In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.

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    Secret Customer Intelligence: Driving Same Store Sales Growth Secret Customer Intelligence: Driving Same Store Sales Growth Presentation Transcript

    • Secret Customer Intelligence
      Driving Same Store Sales Growth
      Noah N. Glass
      CEO, GoMobo Online Ordering
    • “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
      Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
    • Order
      Pay






























    • “Know Your Customer Inside and Out”
      Julia Stewart of DineEquity, 4.22.09
      • Menu Research and Development
      • Future Store Site Selection
      • Customer Lifetime Value
    • Sources of Customer Intelligence
      • Focus Groups
      • Feedback Forms
      • Trial and Error
    • How Online Ordering Works
    • Who are your top 20%?
      Where are they?
    • Who?
      What?
      Where?
      When?
      Why?
    • Profile
      Retain
      Replicate
    • What is the #1 question you would like to answer with customer intelligence?
      Please take a minute now and email your
      question to me at noah|at|gomobo.com