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Recession Marketing - What Every Restaurant Marketer Must Know By 2009
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Recession Marketing - What Every Restaurant Marketer Must Know By 2009

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GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. …

GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up.

Published in: Business, Technology

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  • 1. Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO
  • 2. What’s Coming in 2009?
    • Economic recession
      • Tighter marketing budget; scrutiny from CFO
      • An opportunity for marketing to be the hero
    *Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “ a tough economic period is precisely the time when marketing plays a key role.”*
  • 3. The CFO World View ROI!
  • 4. Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes Targeted? Trackable?
  • 5. Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Where the Customers Are
  • 6. Imagine Your POS Everywhere
  • 7. Your Website Browsing or buying? $ NO BUYING
  • 8. Action-Oriented Ads
  • 9. Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php
  • 10. Get Their Permission
    • Email Marketing
      • Targeted deals
      • Restaurant news
      • Surveys
    Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007)
  • 11. Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants
  • 12. Fans, Friends, and Followers Engage: Analyze:
  • 13. About GoMobo ®
      • Mobile and online ordering
      • Text message and email marketing
      • Digital loyalty
      • Local online advertising
      • Social media
      • Data analysis
    Comprehensive Solution
  • 14.  
  • 15. Q&A We’ll email you an on-demand copy of this presentation Questions? Call GoMobo at 646 723 4333 or email webinar@gomobo.com