GoMobo Agency Briefing

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Instead of waiting in line to order and waiting in line to pay, GoMobo creates an express pickup line so that customers can order and pay ahead and “Skip the Line” at the restaurant. InformationWeek calls GoMobo the “Fandango of Food”

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GoMobo Agency Briefing

  1. 1. GoMoboAgency Briefing<br />Mobile & Online Ordering<br />Noah N. Glass<br />CEO, GoMobo Online Ordering<br />
  2. 2. Order <br />Pay <br />
  3. 3. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”<br />Jonathan Feld – SUBWAY® Chairman, FAFT Market 1 <br />
  4. 4. +25%<br />No Online Ordering<br />Online<br />Ordering<br />Source: *http://www.qsrmagazine.com/articles/exclusives/0109/pizza-1.phtml <br />
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  9. 9. 1-Touch Store Locator™<br />
  10. 10. Remote Order & Pay<br />
  11. 11. 25%<br />40%<br />$100 $175<br />
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  13. 13. 12M Gen Y Users*<br />67% earn $70k+**<br />1B Downloads***<br />* http://www.washingtonpost.com/wp-dyn/content/article/2009/06/08/AR2009060802169.html<br />**http://www.appleinsider.com/articles/09/06/12/new_study_shows_iphone_users_to_be_in_a_class_by_themselves.html<br />*** http://148apps.biz/<br />
  14. 14. Avg Media Consumption<br />Restaurant Advertising<br />34 hours/week<br />Online <br />12 hours/week<br />41%<br />The Opportunity <br />Online Ads <br />67% CMOs say<br />&lt;10% of budget<br />Close the Gap<br />Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates<br />
  15. 15. Digital Assets Today:<br /><ul><li>Restaurant websites
  16. 16. Email/mobile databases
  17. 17. Gift and reward cards</li></ul>Goals:<br />Engage the customer<br />Help the customer locate stores<br />Discount<br />Empower the customer to buy<br />
  18. 18. $<br />NO BUYING<br />
  19. 19. Loyalty Programs<br />Location-Based iPhone Ordering<br />Text Ordering <br />Customer-facing<br />Online Ordering<br />Mobile <br />Web<br />3rd Party Apps<br />PCI <br />PCI Compliant Secure Network<br />Mobile Networks<br />Mobile Website<br />White Labeled Website Engine<br />Standards-compliant Website<br />Admin Tools<br />GoMobo Platform API<br />Sensitive Data Storage Vault<br />Distributed Common Web Framework<br />Payment Processor<br />Ordering & Payment Engine<br />Data Caching<br />Data Caching Layer<br />Primary Database<br />Reporting Engine<br />Monitoring & Escalation<br />Menu Import & Synchronization<br />Template Engine<br />Data Team<br />Restaurant Menu & Reporting Portal<br />POS API<br />IVR<br />Fax<br />Call Center Ticketing Tools<br />Deals & Rewards Qualification<br />Email & SMS Marketing Engine<br />Gift & Loyalty Card Integration<br />Connection Manager<br />24 Hour Call Center<br />POS Integration<br />Automatic IVR Notification Calls<br />Reporting & Feedback<br />to Restaurants<br />Restaurant Fax<br />Restaurant Point-of-Sale<br />
  20. 20. Location-Based iPhone Ordering<br />Text Ordering <br />Customer-facing<br />Online Ordering<br />Mobile <br />Web<br />3rd Party Apps<br />GoMobo Agency™<br />Restaurant Point-of-Sale<br />
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  25. 25. GoMobo Agency™<br />
  26. 26. In Summary:<br />You can<br /> Increase Same Store Sales by 25%<br />by<br />Engaging Generation Y<br /> Closing the Gap in Online Ad Spend<br />Making Digital Assets Transactional<br />GoMobo Agency™ can help<br />
  27. 27. Emailnoah|at|gomobo.com<br />

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