Big Orders. More Visits. The ROI of Online Ordering

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Big Orders. More Visits.
The ROI of Online Ordering
Noah N. Glass
CEO, GoMobo Online Ordering
“GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
$8,000 – $14,000
Source: Technomic LOOP 2007-2008 Study
$1,000,000
$250
x 2 x 5
= $2,500
$2,500
x 50
= $125,000
$1,125,000
+12.5%
Average ticket:
25%
Frequency:
42%
$100$177.50:
77.5%
In-store ticket:
$5.00
GoMobo ticket:
$6.25
42/142:
29.5%
COGS:
31.4%*
*GE Franchise Finance Report, 2009
10 orders
3
x $6.25
= $18.75
7
x $1.25
= $8.75
= $27.50
$27.50
- $8.64
= $18.86
Per Order
$1.88
$1.88/$6.25
30% profit
ROI
R = 30% top line
I = $2
$6.67
(1.07 orders)
ONLINE
ORDERING
Email noah|at|gomobo.com
For a free consultation on how online ordering can help you achieve your same store sales goals.