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Big Orders. More Visits. The ROI of Online Ordering

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In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, …

In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.


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  • 1. Big Orders. More Visits.
    The ROI of Online Ordering
    Noah N. Glass
    CEO, GoMobo Online Ordering
  • 2. “GoMobo’s comprehensive online and mobile ordering system is the best on the market.”
    Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
  • 3.
  • 4. $8,000 – $14,000
    Source: Technomic LOOP 2007-2008 Study
  • 5. $1,000,000
    $250
    x 2 x 5
    = $2,500
    $2,500
    x 50
    = $125,000
    $1,125,000
    +12.5%
  • 6. Average ticket:
    25%
    Frequency:
    42%
    $100$177.50:
    77.5%
  • 7. In-store ticket:
    $5.00
    GoMobo ticket:
    $6.25
    42/142:
    29.5%
    COGS:
    31.4%*
    *GE Franchise Finance Report, 2009
  • 8. 10 orders
    3
    x $6.25
    = $18.75
    7
    x $1.25
    = $8.75
    = $27.50
    $27.50
    - $8.64
    = $18.86
  • 9. Per Order
    $1.88
    $1.88/$6.25
    30% profit
  • 10.
  • 11. ROI
    R = 30% top line
    I = $2
    $6.67
    (1.07 orders)
  • 12.
  • 13. ONLINE
    ORDERING
  • 14.
  • 15. Email noah|at|gomobo.com
    For a free consultation on how online ordering can help you achieve your same store sales goals.