AppCampus Application
September 2013
Justin Coetzee - Founder & CEO
justin@gometro.co.za
@go_metro
1
2
3
Connecting
Commuters
Operators Commuters Brands
3 Major Revenue Streams
1. OPERATOR AND CITY STREAM
• No fees upfront
• Data and customer info license
3. BRANDS AND BUSIN...
0
2
4
6
8
10
12
14
2013 2014 2015 2016 2017
$'(Millions)
Revenues Expenses EBITDA
2013 2014 2015 2016 2017
User
Numbers
25...
Ambitions - One Region, One App
Current Traction & Growth
• Live in 7 Cities
• Metro Buses in Oct 13
• BRT in Oct 13
• Rest of RSA 2014
• Internationaliza...
Funding to date
$0
• 100% Bootstrapped
• Proven concept & market acceptance
• Raising our first round for acceleration
1. Sticky Audience
2. Desperate Operators
3. Brands & Products
4. Globally repeatable
WRAP-UP
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    1. 1. AppCampus Application September 2013 Justin Coetzee - Founder & CEO justin@gometro.co.za @go_metro
    2. 2. 1
    3. 3. 2
    4. 4. 3
    5. 5. Connecting Commuters
    6. 6. Operators Commuters Brands
    7. 7. 3 Major Revenue Streams 1. OPERATOR AND CITY STREAM • No fees upfront • Data and customer info license 3. BRANDS AND BUSINESS STREAM • Advertising (Display/LBS) • Services (Financial products etc) • Research/data 2. CONSUMER STREAM • mTicketing • mVending • mCommerce B2B B2B2C B2C
    8. 8. 0 2 4 6 8 10 12 14 2013 2014 2015 2016 2017 $'(Millions) Revenues Expenses EBITDA 2013 2014 2015 2016 2017 User Numbers 25k - 100k 100k – 500k 500k – 1M 1M – 2M 2M – 4M ARPU $ 1.92 $ 4.63 $ 4.12 $ 4.40 $ 3.65 Financial Projections SA revenues only
    9. 9. Ambitions - One Region, One App
    10. 10. Current Traction & Growth • Live in 7 Cities • Metro Buses in Oct 13 • BRT in Oct 13 • Rest of RSA 2014 • Internationalization 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Number of VISITS per month Actual Projected
    11. 11. Funding to date $0 • 100% Bootstrapped • Proven concept & market acceptance • Raising our first round for acceleration
    12. 12. 1. Sticky Audience 2. Desperate Operators 3. Brands & Products 4. Globally repeatable WRAP-UP
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