#CYS
Claim Your SEO Using
Google Plus Authorship
What you really need to know
#CYS




What is Google Authorship?
How do you set up and test Authorship?
What are the benefits of using Authorship?
Agenda







The always-evolving Google Search results
How can search results be influenced?
The significance of Go...
Search Engine Result Pages
Ye Olde SERP
New! Modern! Dynamic!
Personalization
Personalized Results

Not Personalized
Not Just Keywords Anymore
Structured Data





Give on-page elements
meaning
Data is tagged for easy
identification
Search engines understand
yo...
Rich Snippets
Rich Snippets
Heat Map

“It’s just the case that that picture is just more likely to attract attention. It’s just
a little more likely t...
Google:
•Identify

yourself

•Associate

your
identity with the
content you write
Google:
•Identify

yourself

•Associate

your
identity with the
content you write
•View

author
information in
search resu...
Identify Yourself



Create a Google+ profile
Use a quality headshot
Identify Yourself



Create a Google+ profile
Use a quality headshot
A Quality Headshot Makes a Difference



http://moz.com/blog/google-author-photos
Associate your identity with content you write


Option 1: Link your content using a verified email address


Email addr...
Associate your identity with content you write


Option 2: Link your content using rel=author


Create a link from your ...
http://www.google.com/webmasters/tools/richsnippets
#CYS


Set up Google Authorship




Verify your email address




https://plus.google.com/authorship

Google+ “Contri...
Monitor Progress With Google Analytics
Please sir, I want some PageRank.
Agent Rank
Authorship markup and web search



…we’ve already worked with several sites to markup
their pages, including The New Yor...
AuthorRank
AuthorRank
AuthorRank
AuthorRank
AuthorRank
Build Your
Authority
•Publish

great content
consistently
•Develop

your expertise

•Associate

with other

experts
•Use

...
#CYS
Rick Ramos, SEO Strategist
rick@seoverflow.com
@Trypnotik
Claim your SEO with Authorship
Claim your SEO with Authorship
Claim your SEO with Authorship
Claim your SEO with Authorship
Claim your SEO with Authorship
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Claim your SEO with Authorship

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Claim your SEO with Authorship

  1. 1. #CYS Claim Your SEO Using Google Plus Authorship What you really need to know
  2. 2. #CYS    What is Google Authorship? How do you set up and test Authorship? What are the benefits of using Authorship?
  3. 3. Agenda       The always-evolving Google Search results How can search results be influenced? The significance of Google Authorship How to set up Authorship What can Authorship do for you? The future of Google Authorship
  4. 4. Search Engine Result Pages
  5. 5. Ye Olde SERP
  6. 6. New! Modern! Dynamic!
  7. 7. Personalization Personalized Results Not Personalized
  8. 8. Not Just Keywords Anymore
  9. 9. Structured Data     Give on-page elements meaning Data is tagged for easy identification Search engines understand your intentions When Google understands your content, it can create rich snippets
  10. 10. Rich Snippets
  11. 11. Rich Snippets
  12. 12. Heat Map “It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust.” –Matt Cutts
  13. 13. Google: •Identify yourself •Associate your identity with the content you write
  14. 14. Google: •Identify yourself •Associate your identity with the content you write •View author information in search results
  15. 15. Identify Yourself   Create a Google+ profile Use a quality headshot
  16. 16. Identify Yourself   Create a Google+ profile Use a quality headshot
  17. 17. A Quality Headshot Makes a Difference  http://moz.com/blog/google-author-photos
  18. 18. Associate your identity with content you write  Option 1: Link your content using a verified email address  Email address based on your domain   An obvious byline on your content   Your name must match! Verify your email address   (rick@seoverflow.com) https://plus.google.com/authorship Test!  http://www.google.com/webmasters/tools/richsnippets
  19. 19. Associate your identity with content you write  Option 2: Link your content using rel=author  Create a link from your content to your G+ profile    <a href="https://plus.google.com/+RickRamos/?rel=author">Rick Ramos</a> Add a link in the “Contributor to” section of your G+ profile Test!
  20. 20. http://www.google.com/webmasters/tools/richsnippets
  21. 21. #CYS  Set up Google Authorship   Verify your email address   https://plus.google.com/authorship Google+ “Contributor to” section   https://support.google.com/webmasters/answer/1408986?hl=en http://plus.google.com/me/about/edit/co (You must be logged in to click) Structured Data Testing Tool  http://www.google.com/webmasters/tools/richsnippets
  22. 22. Monitor Progress With Google Analytics
  23. 23. Please sir, I want some PageRank.
  24. 24. Agent Rank
  25. 25. Authorship markup and web search  …we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger.
  26. 26. AuthorRank
  27. 27. AuthorRank
  28. 28. AuthorRank
  29. 29. AuthorRank
  30. 30. AuthorRank
  31. 31. Build Your Authority •Publish great content consistently •Develop your expertise •Associate with other experts •Use Google+ •Network real life with people in
  32. 32. #CYS Rick Ramos, SEO Strategist rick@seoverflow.com @Trypnotik
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