Social Media Master Class<br />
Who are we?Status update<br />
Who are you?<br />
What we planned to do...<br /><ul><li>What’s out there and how to use it
Good, not evil
Trends and tools that can be used to boost the brand and a franchisee’s business
Using social learning tools for professional development
Do’s and don’ts of using social media with franchisees and their staff</li></li></ul><li>But... what do you want?<br />
“<br />the true aim of education is not knowledge but action<br />...get ready to get some action<br />
Scared?<br />
we interrupt this program... for a quick little demo on how social media rocks <br />
Social learning?<br />
lets carve up a few myths<br />
My franchisees arn’t really into it...<br />
Its a fad<br />
I don’t have an IT degree<br />
the new R&D...<br />
Its too hard<br />
costs too much<br />
And the mcdaddy...there is nothing in it for me!<br />
So why bother...<br />
Lets have a looksie...<br />
social networking sites<br />People and organisations connect, interact with friends and colleagues<br />Online profiles, ...
Break Time<br />
blogs<br />Shared on line journal<br />Anyone can be a publisher!<br />346 million people globally who read blogs<br />
Forums...<br />
Personal on demand broadcasts<br />Audio or visual file download to your computer <br />podcasts<br />
really simple syndication [rss]<br />Content publishers can make blog entries, headline news, events, podcats and other co...
wikis<br />A website that allows visitors to easily edit add remove content – great collaboration tools <br />Wikipedia wr...
micro blogs<br />110 million users on Twitter<br />140 characters per tweet<br />Other people can follow you and you can f...
virtual reality <br />Internet based 3D virtual worlds <br />People interact through characters called avatars<br />Reside...
Social news and bookmarking<br />Social bookmarking sites allow ussers to save share organise comment on and search webpag...
Video and photo sharing<br />Youtubebliptv daily motion google video vimeobrightcove<br />
Do you have a social media policy?<br />
Our social media purpose is<br />Be respectful and authentic<br />Protect confidential information<br />Consider your audi...
Personal Vs Professional <br />
Getting started<br />
Listen<br />Experiment<br />Make a plan<br />Be transparent and honest<br />Contribute in a meaningful way<br />See critic...
Let’s review the important stuff...<br />
rules for playing<br />
Off line rules apply online...Playing nice is playing nice wherever its done<br />
Cause remember...What happens at a FRI event stays on...facebook...twitter...google...flickrphoto greg<br />
...Its having a conversation <br />
we all want to be co-creators...<br />
...are you really listening?<br />
set the boundaries <br />
“<br />If you cant imagine anyone connecting to what you are about to write, don’t write it<br />
“<br />Communities already exists. Instead think about how you can help that community do what it wants to do.Mark Zuckerb...
Remember this old biddy? <br />
Lets bring it all together...<br />
Or<br />
Hello<br />My name is<br />R.O.I<br />
Culture eats strategy for breakfast<br />
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FMS2010 Go Global Masterclass - Social Media

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Franchise Relationship Institutes Field Manager Summit 2010, Social Media Masterclass

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FMS2010 Go Global Masterclass - Social Media

  1. 1. Social Media Master Class<br />
  2. 2. Who are we?Status update<br />
  3. 3. Who are you?<br />
  4. 4.
  5. 5. What we planned to do...<br /><ul><li>What’s out there and how to use it
  6. 6. Good, not evil
  7. 7. Trends and tools that can be used to boost the brand and a franchisee’s business
  8. 8. Using social learning tools for professional development
  9. 9. Do’s and don’ts of using social media with franchisees and their staff</li></li></ul><li>But... what do you want?<br />
  10. 10. “<br />the true aim of education is not knowledge but action<br />...get ready to get some action<br />
  11. 11.
  12. 12.
  13. 13. Scared?<br />
  14. 14. we interrupt this program... for a quick little demo on how social media rocks <br />
  15. 15.
  16. 16. Social learning?<br />
  17. 17. lets carve up a few myths<br />
  18. 18. My franchisees arn’t really into it...<br />
  19. 19.
  20. 20. Its a fad<br />
  21. 21. I don’t have an IT degree<br />
  22. 22. the new R&D...<br />
  23. 23. Its too hard<br />
  24. 24. costs too much<br />
  25. 25. And the mcdaddy...there is nothing in it for me!<br />
  26. 26. So why bother...<br />
  27. 27. Lets have a looksie...<br />
  28. 28. social networking sites<br />People and organisations connect, interact with friends and colleagues<br />Online profiles, share photos, videos, links, audio...<br />Send private message and instant messages<br />Follow brands, celebrities, own fans <br />
  29. 29. Break Time<br />
  30. 30. blogs<br />Shared on line journal<br />Anyone can be a publisher!<br />346 million people globally who read blogs<br />
  31. 31. Forums...<br />
  32. 32. Personal on demand broadcasts<br />Audio or visual file download to your computer <br />podcasts<br />
  33. 33. really simple syndication [rss]<br />Content publishers can make blog entries, headline news, events, podcats and other content available to subscribers<br />
  34. 34. wikis<br />A website that allows visitors to easily edit add remove content – great collaboration tools <br />Wikipedia written by volunteers all around the world<br />
  35. 35. micro blogs<br />110 million users on Twitter<br />140 characters per tweet<br />Other people can follow you and you can follow them <br />Fast paced real time <br />Why bother?<br />
  36. 36. virtual reality <br />Internet based 3D virtual worlds <br />People interact through characters called avatars<br />Residents explore meet others socialize learn participate, create...<br />Second life <br />
  37. 37. Social news and bookmarking<br />Social bookmarking sites allow ussers to save share organise comment on and search webpage bookmarks<br />Community votes to submissions so they either rise to top or drop to bottom<br />
  38. 38. Video and photo sharing<br />Youtubebliptv daily motion google video vimeobrightcove<br />
  39. 39.
  40. 40. Do you have a social media policy?<br />
  41. 41. Our social media purpose is<br />Be respectful and authentic<br />Protect confidential information<br />Consider your audience and exercise good judgement<br />Respect copyright<br />Bring value<br />Can they do this during their work day?<br />
  42. 42. Personal Vs Professional <br />
  43. 43. Getting started<br />
  44. 44. Listen<br />Experiment<br />Make a plan<br />Be transparent and honest<br />Contribute in a meaningful way<br />See criticism as an opportunity<br />Be proactive<br />
  45. 45. Let’s review the important stuff...<br />
  46. 46. rules for playing<br />
  47. 47. Off line rules apply online...Playing nice is playing nice wherever its done<br />
  48. 48. Cause remember...What happens at a FRI event stays on...facebook...twitter...google...flickrphoto greg<br />
  49. 49. ...Its having a conversation <br />
  50. 50. we all want to be co-creators...<br />
  51. 51. ...are you really listening?<br />
  52. 52. set the boundaries <br />
  53. 53.
  54. 54.
  55. 55. “<br />If you cant imagine anyone connecting to what you are about to write, don’t write it<br />
  56. 56. “<br />Communities already exists. Instead think about how you can help that community do what it wants to do.Mark Zuckerberg<br />
  57. 57. Remember this old biddy? <br />
  58. 58. Lets bring it all together...<br />
  59. 59. Or<br />
  60. 60. Hello<br />My name is<br />R.O.I<br />
  61. 61. Culture eats strategy for breakfast<br />
  62. 62. So its in the palm, of your hand<br />
  63. 63. www.goglobalinnovation.com<br />GoGlobalTeam<br />
  64. 64. Credits<br />Slide 1: Footer: iconspedia.com <br />Slide 4: gizmodo.com.au <br />Slide 8: istock.com<br />Slide 9: flickr.com <br />Slide 10: flickr.com<br />Slide 11: csc.umb.edu<br />Slide 12: fredcavazza.net <br />Slide 14: themorningstarr.co.uk<br />Slide 16:i cannahascheezeburger.com <br />Slide 17: Factoid.com <br />Slide 18: gillmoreboy.blogspot.com<br />Slide 20: amazon.com<br />Slide 21: illmoreboy.blogspot.com & iconspedia.com <br />Slide 22: fotosearch.com<br />Slide 23: istock.com<br />Slide 24: istock.com <br />Slide: 25: iconspedia.com <br />Slide 26: generalpantsco.com.au <br />Slide 27: : iconspedia.com <br />Slide 28: : flickr.com <br />Slide 29: : iconspedia.com <br />Slide 30: : iconspedia.com <br />Slide 31: : iconspedia.com <br />Slide 32: : iconspedia.com <br />Slide 33: : iconspedia.com <br />Slide 34: : iconspedia.com <br />Slide 35: : iconspedia.com <br />Slide 59:istock.com <br />Slide 36: twitter.com/auskateburn<br />Slide 39: flickr.com <br />Slide 40: flickr.com<br />Slide 43: flickr.com<br />Slide 46:flickr.com<br />Slide 47: flickr.com<br />Slide 48: flickr.com<br />Slide 49: flickr.com<br />Slide 50: flickr.com <br />Slide 51: istock.com <br />Slide 54: fotosearch.com<br />Slide 55: fotosearch.com <br />Slide 57: istock.com<br />Slide 58: fotosearch.com <br />

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