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FMS2010 Go Global Masterclass - Social Media

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Franchise Relationship Institutes Field Manager Summit 2010, Social Media Masterclass

Franchise Relationship Institutes Field Manager Summit 2010, Social Media Masterclass

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Transcript

  • 1. Social Media Master Class
  • 2. Who are we?Status update
  • 3. Who are you?
  • 4.
  • 5. What we planned to do...
    • What’s out there and how to use it
    • 6. Good, not evil
    • 7. Trends and tools that can be used to boost the brand and a franchisee’s business
    • 8. Using social learning tools for professional development
    • 9. Do’s and don’ts of using social media with franchisees and their staff
  • But... what do you want?
  • 10.
    the true aim of education is not knowledge but action
    ...get ready to get some action
  • 11.
  • 12.
  • 13. Scared?
  • 14. we interrupt this program... for a quick little demo on how social media rocks
  • 15.
  • 16. Social learning?
  • 17. lets carve up a few myths
  • 18. My franchisees arn’t really into it...
  • 19.
  • 20. Its a fad
  • 21. I don’t have an IT degree
  • 22. the new R&D...
  • 23. Its too hard
  • 24. costs too much
  • 25. And the mcdaddy...there is nothing in it for me!
  • 26. So why bother...
  • 27. Lets have a looksie...
  • 28. social networking sites
    People and organisations connect, interact with friends and colleagues
    Online profiles, share photos, videos, links, audio...
    Send private message and instant messages
    Follow brands, celebrities, own fans
  • 29. Break Time
  • 30. blogs
    Shared on line journal
    Anyone can be a publisher!
    346 million people globally who read blogs
  • 31. Forums...
  • 32. Personal on demand broadcasts
    Audio or visual file download to your computer
    podcasts
  • 33. really simple syndication [rss]
    Content publishers can make blog entries, headline news, events, podcats and other content available to subscribers
  • 34. wikis
    A website that allows visitors to easily edit add remove content – great collaboration tools
    Wikipedia written by volunteers all around the world
  • 35. micro blogs
    110 million users on Twitter
    140 characters per tweet
    Other people can follow you and you can follow them
    Fast paced real time
    Why bother?
  • 36. virtual reality
    Internet based 3D virtual worlds
    People interact through characters called avatars
    Residents explore meet others socialize learn participate, create...
    Second life
  • 37. Social news and bookmarking
    Social bookmarking sites allow ussers to save share organise comment on and search webpage bookmarks
    Community votes to submissions so they either rise to top or drop to bottom
  • 38. Video and photo sharing
    Youtubebliptv daily motion google video vimeobrightcove
  • 39.
  • 40. Do you have a social media policy?
  • 41. Our social media purpose is
    Be respectful and authentic
    Protect confidential information
    Consider your audience and exercise good judgement
    Respect copyright
    Bring value
    Can they do this during their work day?
  • 42. Personal Vs Professional
  • 43. Getting started
  • 44. Listen
    Experiment
    Make a plan
    Be transparent and honest
    Contribute in a meaningful way
    See criticism as an opportunity
    Be proactive
  • 45. Let’s review the important stuff...
  • 46. rules for playing
  • 47. Off line rules apply online...Playing nice is playing nice wherever its done
  • 48. Cause remember...What happens at a FRI event stays on...facebook...twitter...google...flickrphoto greg
  • 49. ...Its having a conversation
  • 50. we all want to be co-creators...
  • 51. ...are you really listening?
  • 52. set the boundaries
  • 53.
  • 54.
  • 55.
    If you cant imagine anyone connecting to what you are about to write, don’t write it
  • 56.
    Communities already exists. Instead think about how you can help that community do what it wants to do.Mark Zuckerberg
  • 57. Remember this old biddy?
  • 58. Lets bring it all together...
  • 59. Or
  • 60. Hello
    My name is
    R.O.I
  • 61. Culture eats strategy for breakfast
  • 62. So its in the palm, of your hand
  • 63. www.goglobalinnovation.com
    GoGlobalTeam
  • 64. Credits
    Slide 1: Footer: iconspedia.com
    Slide 4: gizmodo.com.au
    Slide 8: istock.com
    Slide 9: flickr.com
    Slide 10: flickr.com
    Slide 11: csc.umb.edu
    Slide 12: fredcavazza.net
    Slide 14: themorningstarr.co.uk
    Slide 16:i cannahascheezeburger.com
    Slide 17: Factoid.com
    Slide 18: gillmoreboy.blogspot.com
    Slide 20: amazon.com
    Slide 21: illmoreboy.blogspot.com & iconspedia.com
    Slide 22: fotosearch.com
    Slide 23: istock.com
    Slide 24: istock.com
    Slide: 25: iconspedia.com
    Slide 26: generalpantsco.com.au
    Slide 27: : iconspedia.com
    Slide 28: : flickr.com
    Slide 29: : iconspedia.com
    Slide 30: : iconspedia.com
    Slide 31: : iconspedia.com
    Slide 32: : iconspedia.com
    Slide 33: : iconspedia.com
    Slide 34: : iconspedia.com
    Slide 35: : iconspedia.com
    Slide 59:istock.com
    Slide 36: twitter.com/auskateburn
    Slide 39: flickr.com
    Slide 40: flickr.com
    Slide 43: flickr.com
    Slide 46:flickr.com
    Slide 47: flickr.com
    Slide 48: flickr.com
    Slide 49: flickr.com
    Slide 50: flickr.com
    Slide 51: istock.com
    Slide 54: fotosearch.com
    Slide 55: fotosearch.com
    Slide 57: istock.com
    Slide 58: fotosearch.com