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Thursday, July 12, 2012
Art of Collaboration               How Atlassian Makes               Its Wiki Sticky               Lessons in practical wi...
John RotensteinThursday, July 12, 2012
Topics                          What is    Why be     How to be                          ʻStickyʼ   ʻStickyʼ    ʻStickyʼTh...
What is Sticky?Thursday, July 12, 2012
www.squidoo.com/quirky-shoes                                              theanimatedwoman.comThursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
g                                           The Sticky Web Matrix                                         Long            ...
I’m no female    robot, I’m an email    robot!Thursday, July 12, 2012
g                                           The Sticky Web Matrix                                         Long            ...
g                                          Your Sticky Web Matrix                                         Long            ...
g                                          Your Sticky Web Matrix                                                         ...
Why be Sticky?Thursday, July 12, 2012
Reasons for having a wiki...             • HR Manuals                                       • Complete projects faster    ...
Thursday, July 12, 2012
Can you state the purpose                                of your wiki?Thursday, July 12, 2012
Atlassianʼs corporate wiki:                   To provide current and future staff with easy access                  to Atl...
Measurable goals                      ✓ First place to look for corporate information                      ✓ Default place...
How to be StickyThursday, July 12, 2012
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Give your wiki a friendly name                                       ‘Zyntranet’                          ‘Extranet’      ...
Give your wiki a friendly nameThursday, July 12, 2012
Brand your wikiThursday, July 12, 2012
Brand your wikiThursday, July 12, 2012
Thursday, July 12, 2012
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Start at the top!   W hich emails   can yo u mo ve    to the w iki?Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Thursday, July 12, 2012
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Management              ProjectThursday, July 12, 2012
Meeting Minutes                                                                       results                             ...
✓ Great for process documentation                   Documentation                                   ✓ Include screen shots...
ffeathers.wordpress.comThursday, July 12, 2012
Handy Tools                              +Thursday, July 12, 2012
Handy Tools                 Head                  BeerThursday, July 12, 2012
Handy ToolsThursday, July 12, 2012
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Browser Search Bar                          ‣ Manage Search Engines                          ‣ Edit Keyword               ...
Google Apps “Short Links”Thursday, July 12, 2012
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Facebook emails - which is better?                                                                                        ...
Thursday, July 12, 2012
Automated NotificationsThursday, July 12, 2012
@mentions (like Twitter!)      v4.2Thursday, July 12, 2012
LikeThursday, July 12, 2012
Popular Content                           ✓ On Dashboard                           ✓ Many comments                        ...
Recommended                Content               ✓ Defaults to Weekly               ✓ Can set to Daily               ✓ Lik...
Share pages with a personal note                                 ✓ Mailing lists, too!Thursday, July 12, 2012
Personal Task List                            Likes                          Mention                                     C...
Comfort Ideas                          Everyday Affairs                          Creating Content                         ...
Gathering Statistics                                       marketplace.atlassian.comThursday, July 12, 2012
Self-Query the System with SQLThursday, July 12, 2012
Reward                          participation!Thursday, July 12, 2012
marketplace.atlassian.comThursday, July 12, 2012
Now itʼs your turn!Thursday, July 12, 2012
Set measurable goals                          Measure todayʼs stickiness                             Implement ideas      ...
Thank you!         May all your wikis be sticky!Thursday, July 12, 2012
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How Atlassian Makes Its Wiki Sticky

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Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.

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Transcript of "How Atlassian Makes Its Wiki Sticky"

  1. 1. Thursday, July 12, 2012
  2. 2. Art of Collaboration How Atlassian Makes Its Wiki Sticky Lessons in practical wiki husbandry John Rotenstein Business Intelligence Manager, Atlassian john.rotenstein@atlassian.comThursday, July 12, 2012
  3. 3. John RotensteinThursday, July 12, 2012
  4. 4. Topics What is Why be How to be ʻStickyʼ ʻStickyʼ ʻStickyʼThursday, July 12, 2012
  5. 5. What is Sticky?Thursday, July 12, 2012
  6. 6. www.squidoo.com/quirky-shoes theanimatedwoman.comThursday, July 12, 2012
  7. 7. Thursday, July 12, 2012
  8. 8. Thursday, July 12, 2012
  9. 9. Thursday, July 12, 2012
  10. 10. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
  11. 11. I’m no female robot, I’m an email robot!Thursday, July 12, 2012
  12. 12. g The Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Based on data from Nielsen.com (Jan 2012) Thursday, July 12, 2012 Often
  13. 13. g Your Sticky Web Matrix Long Length of visit Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
  14. 14. g Your Sticky Web Matrix How sticky Long Length of visit is your wiki? Short Rarely Often Frequency of visit Thursday, July 12, 2012 Often
  15. 15. Why be Sticky?Thursday, July 12, 2012
  16. 16. Reasons for having a wiki... • HR Manuals • Complete projects faster • Project Management • Avoid duplicated work • Software Development • Share knowledge • Process Documentation • Collaborate on work • Knowledge Management • Find the right information • Asset Tracking when you need itThursday, July 12, 2012
  17. 17. Thursday, July 12, 2012
  18. 18. Can you state the purpose of your wiki?Thursday, July 12, 2012
  19. 19. Atlassianʼs corporate wiki: To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.Thursday, July 12, 2012
  20. 20. Measurable goals ✓ First place to look for corporate information ✓ Default place to store internal company information ✓ Access daily ✓ Participate weekly (comment, share) ✓ Create content monthlyThursday, July 12, 2012
  21. 21. How to be StickyThursday, July 12, 2012
  22. 22. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  23. 23. Give your wiki a friendly name ‘Zyntranet’ ‘Extranet’ (‘EAC’) ‘Marvin’Thursday, July 12, 2012
  24. 24. Give your wiki a friendly nameThursday, July 12, 2012
  25. 25. Brand your wikiThursday, July 12, 2012
  26. 26. Brand your wikiThursday, July 12, 2012
  27. 27. Thursday, July 12, 2012
  28. 28. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  29. 29. Start at the top! W hich emails can yo u mo ve to the w iki?Thursday, July 12, 2012
  30. 30. Thursday, July 12, 2012
  31. 31. Thursday, July 12, 2012
  32. 32. Thursday, July 12, 2012
  33. 33. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  34. 34. Management ProjectThursday, July 12, 2012
  35. 35. Meeting Minutes results ✓ Use a go od title for improved search ✓ Use labe ls an d the ContentByLabel macro y them ✓@ mention attendees to auto -notif people ✓ ‘Share’ the page w ith interestedThursday, July 12, 2012
  36. 36. ✓ Great for process documentation Documentation ✓ Include screen shots ✓ Link to other resourcesThursday, July 12, 2012
  37. 37. ffeathers.wordpress.comThursday, July 12, 2012
  38. 38. Handy Tools +Thursday, July 12, 2012
  39. 39. Handy Tools Head BeerThursday, July 12, 2012
  40. 40. Handy ToolsThursday, July 12, 2012
  41. 41. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  42. 42. Browser Search Bar ‣ Manage Search Engines ‣ Edit Keyword ‣ Settings, Manage Search Engines ‣ URL: yourwiki.com/dosearchsite.action?queryString=%s ‣ Install ‘glims’ or ‘KeySearch’ extension Instructions: ‣ Edit registry settings (see instructions) bit.ly/go-wordsThursday, July 12, 2012
  43. 43. Google Apps “Short Links”Thursday, July 12, 2012
  44. 44. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  45. 45. Facebook emails - which is better? Hi Denise, Sign in to Facebook You havenʼt been back to Facebook recently. There are a few things and start connecting that have been happening while you were gone. Hi Denise, Update Sign in to Facebook You havenʼt been back to Facebook recently. You have received and start connecting notifications while you were gone. Update 12 photo tags Thanks, The Facebook Team To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Thanks, The Facebook Team Just one link To login to Facebook, follow the link below: http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k Lots of information Hadoop2010: Large-Scale Analytics at FacebookThursday, July 12, 2012
  46. 46. Thursday, July 12, 2012
  47. 47. Automated NotificationsThursday, July 12, 2012
  48. 48. @mentions (like Twitter!) v4.2Thursday, July 12, 2012
  49. 49. LikeThursday, July 12, 2012
  50. 50. Popular Content ✓ On Dashboard ✓ Many comments ✓ Many ‘Likes’ ✓ Personalized v4.2Thursday, July 12, 2012
  51. 51. Recommended Content ✓ Defaults to Weekly ✓ Can set to Daily ✓ Likes & Comments ✓ Personalized v4.2Thursday, July 12, 2012
  52. 52. Share pages with a personal note ✓ Mailing lists, too!Thursday, July 12, 2012
  53. 53. Personal Task List Likes Mention Comment Share Aggregate JIRA v4.3Thursday, July 12, 2012
  54. 54. Comfort Ideas Everyday Affairs Creating Content Finding Stuff Fast Notifications MeasurementThursday, July 12, 2012
  55. 55. Gathering Statistics marketplace.atlassian.comThursday, July 12, 2012
  56. 56. Self-Query the System with SQLThursday, July 12, 2012
  57. 57. Reward participation!Thursday, July 12, 2012
  58. 58. marketplace.atlassian.comThursday, July 12, 2012
  59. 59. Now itʼs your turn!Thursday, July 12, 2012
  60. 60. Set measurable goals Measure todayʼs stickiness Implement ideas Measure againThursday, July 12, 2012
  61. 61. Thank you! May all your wikis be sticky!Thursday, July 12, 2012
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