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The ABC’s of
Lessons from 3 years and 3,000 customers
VP Marketing, HubSpot
Before We Start
Share whatever, wherever!
Prior Art Worth Reading
Product / Market Fit (Sean Ellis)
Startup Marketing Metrics (Dave McClure)
(If Sean or Dave are reading this, I’d love to grab coffee/beer sometime.)
Who is HubSpot?
160+ Employees in Cambridge, MA (MIT)
$33m in VC (3 rounds)
Saas for Marketing at $3K-15K/year