Scaling Content in WordPress
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Scaling Content in WordPress

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Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.

Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.

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Scaling Content in WordPress Presentation Transcript

  • 1. create, communicate, evaluate
  • 2. create, communicate, evaluate to evolve out of one's own thought
  • 3. create, communicate, evaluate impart and made known to others
  • 4. create, communicate, evaluate ensuring desired understanding
  • 5. Dan Radigan Atlassian @danradigan
  • 6. Content is becoming rapidly widespread
  • 7. Why is this important?
  • 8. People are bombarded and are now harder to reach
  • 9. Remember though…
  • 10. Content is still TOP DOG
  • 11. Your WordPress is a product
  • 12. therefore
  • 13. Know your customer and your market
  • 14. Create Communicate Evaluate
  • 15. The people who create content aren’t often full-time WordPressers, like us
  • 16. therefore
  • 17. Make the content you want easy to create
  • 18. Deliver real assets
  • 19. Use consistent layouts
  • 20. keep collaboration close to content
  • 21. Simplify delivery
  • 22. Create Communicate Evaluate
  • 23. Not created all content is equal
  • 24. Content expires
  • 25. expires
  • 26. therefore
  • 27. Know your goals and schedule accordingly
  • 28. enable more authors
  • 29. retain quality manage schedules
  • 30. Lots of writers with varied goals
  • 31. Lots of writers with varied goals Curators manage flow
  • 32. Admin& Editor& Editor& Editor& Author& Author& Author& Author& Author& Author& Author& Author& Author&
  • 33. Workflow! optimizes us
  • 34. Create Communicate Evaluate
  • 35. Your WordPress is a (software) product
  • 36. therefore
  • 37. content is an iterative endeavor
  • 38. UA-20039645-1
  • 39. learn about your audience
  • 40. optimize keywords
  • 41. validate your architecture
  • 42. social: when is my audience online?
  • 43. segments: what is my audience doing?
  • 44. engage your audience with a call to action
  • 45. engage your audience with a call to action
  • 46. UTM codes correlate targeted effort and results
  • 47. http://you.com/? utm_source=promo utm_medium=email utm_campaign=fallsale
  • 48. Questions?