Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.

1. create, communicate, evaluate

2. create, communicate, evaluate
to evolve out of one's own thought

3. create, communicate, evaluate
impart and made known to others

4. create, communicate, evaluate
ensuring desired understanding

5. Dan Radigan
Atlassian
@danradigan

6. Content is becoming
rapidly widespread

7. Why is this
important?

8. People are
bombarded
and are now harder to reach

9. Remember though…

10. Content is
still
TOP DOG

11. Your
WordPress
is a
product

12. therefore

13. Know your
customer
and your
market

14. Create
Communicate
Evaluate

15. The people who create
content aren’t often
full-time
WordPressers, like us

16. therefore

17. Make the content you
want easy to
create

18. Deliver real assets

19. Use consistent layouts

26. keep collaboration
close to content

28. Simplify delivery

32. Create
Communicate
Evaluate

33. Not
created
all content is
equal

34. Content expires

35. expires

36. therefore

37. Know your
goals
and schedule
accordingly

39. enable more authors

40. retain quality
manage schedules

41. Lots of
writers with
varied goals

42. Lots of
writers with
varied goals
Curators
manage flow

44. Admin&
Editor&
Editor&
Editor&
Author& Author& Author& Author& Author& Author& Author& Author& Author&

48. Workflow!
optimizes
us

50. Create
Communicate
Evaluate

51. Your
WordPress
is a (software)
product

52. therefore

53. content is an
iterative endeavor

54. UA-20039645-1

56. learn about your
audience

62. optimize keywords

64. validate your
architecture

68. social: when is my
audience
online?

71. segments: what is my
audience
doing?

72. engage your audience
with a
call to action

73. engage your audience
with a
call to action

75. UTM codes correlate
targeted effort and
results

76. http://you.com/?
utm_source=promo
utm_medium=email
utm_campaign=fallsale

77. Questions?