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create, communicate, evaluate
create, communicate, evaluate
to evolve out of one's own thought
create, communicate, evaluate
impart and made known to others
create, communicate, evaluate
ensuring desired understanding
Dan Radigan
Atlassian
@danradigan
Content is becoming
rapidly widespread
Why is this

important?
People are

bombarded
and are now harder to reach
Remember though…
Content is
still

TOP DOG
Your
WordPress
is a

product
therefore
Know your

customer
and your

market
Create

Communicate
Evaluate
The people who create
content aren’t often
full-time
WordPressers, like us
therefore
Make the content you
want easy to

create
Deliver real assets
Use consistent layouts
keep collaboration
close to content
Simplify delivery
Create

Communicate
Evaluate
Not

created

all content is

equal
Content expires
expires
therefore
Know your

goals
and schedule

accordingly
enable more authors
retain quality
manage schedules
Lots of
writers with
varied goals
Lots of
writers with
varied goals

Curators
manage flow
Admin&
Editor&

Editor&

Editor&

Author& Author& Author& Author& Author& Author& Author& Author& Author&
Workflow!
optimizes
us
Create

Communicate
Evaluate
Your
WordPress
is a (software)

product
therefore
content is an
iterative endeavor
UA-20039645-1
learn about your
audience
optimize keywords
validate your
architecture
social: when is my
audience
online?
segments: what is my
audience
doing?
engage your audience
with a
call to action
engage your audience
with a
call to action
UTM codes correlate
targeted effort and
results
http://you.com/?
utm_source=promo
utm_medium=email
utm_campaign=fallsale
Questions?
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
Scaling Content in WordPress
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Scaling Content in WordPress

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Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.

Published in: Marketing
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Transcript of "Scaling Content in WordPress"

  1. 1. create, communicate, evaluate
  2. 2. create, communicate, evaluate to evolve out of one's own thought
  3. 3. create, communicate, evaluate impart and made known to others
  4. 4. create, communicate, evaluate ensuring desired understanding
  5. 5. Dan Radigan Atlassian @danradigan
  6. 6. Content is becoming rapidly widespread
  7. 7. Why is this important?
  8. 8. People are bombarded and are now harder to reach
  9. 9. Remember though…
  10. 10. Content is still TOP DOG
  11. 11. Your WordPress is a product
  12. 12. therefore
  13. 13. Know your customer and your market
  14. 14. Create Communicate Evaluate
  15. 15. The people who create content aren’t often full-time WordPressers, like us
  16. 16. therefore
  17. 17. Make the content you want easy to create
  18. 18. Deliver real assets
  19. 19. Use consistent layouts
  20. 20. keep collaboration close to content
  21. 21. Simplify delivery
  22. 22. Create Communicate Evaluate
  23. 23. Not created all content is equal
  24. 24. Content expires
  25. 25. expires
  26. 26. therefore
  27. 27. Know your goals and schedule accordingly
  28. 28. enable more authors
  29. 29. retain quality manage schedules
  30. 30. Lots of writers with varied goals
  31. 31. Lots of writers with varied goals Curators manage flow
  32. 32. Admin& Editor& Editor& Editor& Author& Author& Author& Author& Author& Author& Author& Author& Author&
  33. 33. Workflow! optimizes us
  34. 34. Create Communicate Evaluate
  35. 35. Your WordPress is a (software) product
  36. 36. therefore
  37. 37. content is an iterative endeavor
  38. 38. UA-20039645-1
  39. 39. learn about your audience
  40. 40. optimize keywords
  41. 41. validate your architecture
  42. 42. social: when is my audience online?
  43. 43. segments: what is my audience doing?
  44. 44. engage your audience with a call to action
  45. 45. engage your audience with a call to action
  46. 46. UTM codes correlate targeted effort and results
  47. 47. http://you.com/? utm_source=promo utm_medium=email utm_campaign=fallsale
  48. 48. Questions?
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