Opening the Conversation How Transparency Leads to Better Decision-Making

Who is Atlassian? Aussie Software company 15,000+ customers 110+ countries $100+ million in cumulative revenue Highly Transparent and open

Aussie Software company

15,000+ customers 110+ countries

$100+ million in cumulative revenue

Highly Transparent and open

Let’s Talk About Nature of Information Work Transparency is key to Success Example: Marketing Campaign

Nature of Information Work

Transparency is key to Success

Example: Marketing Campaign

The Industrial Era IP is in the process Strategic advantage from how things were made: Cost Quality Variety

IP is in the process

Strategic advantage from how things were made:

Cost

Quality

Variety

The Information Age IP is in the people Strategic advantage from innovation : Ideas Listening Adapting

IP is in the people

Strategic advantage from innovation :

Ideas

Listening

Adapting

Yet we still think “Industrially” Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer

When in reality… Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer

Assembly lines not for information Need to see upstream Need to see downstream Interactions too complex to formalize What’s the answer?

Need to see upstream

Need to see downstream

Interactions too complex to formalize

What’s the answer?

Extreme Transparency!

Transparency requires: Fearless Feedback People Opt-In Kaizen Mindset Open by default Conversations Anywhere Subscribe to Conversations Low Barriers to Participation Discover People and Content Technology Culture

To Connect All the Dots Develop-ment Product Mgmt Quality Assurance Marketing Sales Support Customer Enterprise Wiki

Example: Marketing Campaign

Started with an Ambitious Goal Raise $25,000 for Room To Read 5-user licenses of Confluence and JIRA $5 each 5 days only Includes maint and support

Raise $25,000 for Room To Read

5-user licenses of Confluence and JIRA

$5 each

5 days only

Includes maint and support

Campaign Planning Wiki for: Project plan Timelines Tasks Conversation 52 Comments From: Sales, Marketing, QA Internal Systems, Support, Engineering

Wiki for:

Project plan

Timelines

Tasks

Conversation

52 Comments From:

Sales, Marketing, QA

Internal Systems, Support, Engineering

Campaign Monitoring Wiki for: Real-time sales metrics Conversation 122 Comments “Let's shut if off!” “ Hell No - take it as far as it will go!”

Wiki for:

Real-time sales metrics

Conversation

122 Comments

“Let's shut if off!”

“ Hell No - take it as far as it will go!”

The results Exceeded our goal 4x ($100k vs $25k) Transparency Made everyone engaged Gave Everyone has a voice Provided Input from all areas of the business Allowed us to make the right decisions

Exceeded our goal 4x ($100k vs $25k)

Transparency

Made everyone engaged

Gave Everyone has a voice

Provided Input from all areas of the business

Allowed us to make the right decisions

THANK YOU Learn More at: atlassian.com/confluence Contact me at: t witter.com/barconati

Learn More at:

atlassian.com/confluence

Contact me at:

t witter.com/barconati