Dev Ecosystem State of the Union
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Dev Ecosystem State of the Union

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It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take ...

It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take us through the state of the Atlassian Developer Ecosystem.

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Dev Ecosystem State of the Union Dev Ecosystem State of the Union Presentation Transcript

  • Friday, June 15, 12
  • Atlassian Ecosystem State of the Union 2012 Jonathan Nolen Director of Developer RelationsFriday, June 15, 12
  • Putting up Big Numbers!Friday, June 15, 12 View slide
  • 100+ New Add-on Developers Register Every Month 7Friday, June 15, 12 View slide
  • 260 New Add-ons this year 7Friday, June 15, 12
  • 40% Yearly Growth 260 New 7Friday, June 15, 12
  • 900+ Add-ons Now Available 260 New 40% GrowthFriday, June 15, 12
  • 1,000 750 500 250 0 2007 2008 2009 2010 2011 2012 260 New 40% Growth 900+ TotalFriday, June 15, 12
  • 2,300 Add-on versions released this yearFriday, June 15, 12
  • 70% Yearly Growth 2,300 NewFriday, June 15, 12
  • 5,500 Add-on releases, all-time 2,300 70% New GrowthFriday, June 15, 12
  • 6,000 4,500 3,000 1,500 0 2007 2008 2009 2010 2011 2012 2,300 70% New Growth 5,500 TotalFriday, June 15, 12
  • 1 ,000,000 Add-ons Downloaded this yearFriday, June 15, 12
  • 50% Yearly Growth 1m New 7Friday, June 15, 12
  • 3 ,000,000 Add-ons Downloaded, all-time 1m New 50% GrowthFriday, June 15, 12
  • 4,000,000 3,000,000 2,000,000 1,000,000 0 2007 2008 2009 2010 2011 2012 1m New 50% Growth 3m TotalFriday, June 15, 12
  • 50% Of customers have not yet installed an Add-on 7Friday, June 15, 12
  • 1. Build Add-ons 2. Share Add-ons 3. Sell Add-onsFriday, June 15, 12
  • 1. BUILDFriday, June 15, 12
  • Product UpdatesFriday, June 15, 12
  • Friday, June 15, 12
  • Full Plugin Reloadability in JIRA 4.4Friday, June 15, 12
  • APIs REST Remote API available in JIRA 5.0Friday, June 15, 12
  • Remote Issue LinksFriday, June 15, 12
  • Remote Issue LinksFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Activity StreamsFriday, June 15, 12
  • Active Objects Powerful Storage for Add-onsFriday, June 15, 12
  • APIs Stable Public Internal API Starting in JIRA 5.0Friday, June 15, 12
  • Friday, June 15, 12
  • Brand New EditorFriday, June 15, 12
  • New Editor Plugin Points • Formatting & insert menus • Custom macro editors • Custom placeholders • Dynamic property panels • Parameter placeholder • Auto-convert on pasteFriday, June 15, 12
  • APIs JSON-RPC Remote API available in Confluence 4.2Friday, June 15, 12
  • Friday, June 15, 12
  • Bamboo Tasks Custom actions for your buildFriday, June 15, 12
  • DVCS Repo Management For the EnterpriseFriday, June 15, 12
  • DVCS Most important development transformation in a decadeFriday, June 15, 12
  • Plugin API Marketplace & REST API ReadyFriday, June 15, 12
  • Green Field DevelopmentFriday, June 15, 12
  • Supercharge collaboration with group chat and IMFriday, June 15, 12
  • Your App Remote APIFriday, June 15, 12
  • Friday, June 15, 12
  • New Tools for Add-on DevelopersFriday, June 15, 12
  • Atlassian Developer SiteFriday, June 15, 12
  • WE ♥ New Getting Started Docs Windows and EclipseFriday, June 15, 12
  • Friday, June 15, 12
  • Add-on Development Training ClassesFriday, June 15, 12
  • 2. SHAREFriday, June 15, 12
  • New Design, New FeaturesFriday, June 15, 12
  • Respond to ReviewsFriday, June 15, 12
  • Better Support GuidanceFriday, June 15, 12
  • API Compatibility Reports http://checkup.atlassian.comFriday, June 15, 12
  • Friday, June 15, 12
  • Helping you CollaborateFriday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • 2 Atlassians Working on AnswersFriday, June 15, 12
  • Online home for your codeFriday, June 15, 12
  • Yearly developers-only eventFriday, June 15, 12
  • Yearly developers-only event September 19 th-21st, 2012Friday, June 15, 12
  • AtlasCamp Europe!Friday, June 15, 12
  • AtlasCamp Europe! v2 next Fall, after Half Moon BayFriday, June 15, 12
  • Add-on Development ContestFriday, June 15, 12
  • Add-on Development Contest $45k in prizes up for grabsFriday, June 15, 12
  • http://codegeist.comFriday, June 15, 12
  • 3. SELLFriday, June 15, 12
  • ADD-ONS ARE AWESOMEFriday, June 15, 12
  • PAINFriday, June 15, 12
  • Hard for Developers Lots of time not building your product 2.0Friday, June 15, 12
  • Hard for Customers Every Add-on is DifferentFriday, June 15, 12
  • Hard for Customers Roadblocks mean they just don’t buyFriday, June 15, 12
  • Atlassian MarketplaceFriday, June 15, 12
  • Atlassian Marketplace Reach 100,000 of the world’s best development teamsFriday, June 15, 12
  • Atlassian Marketplace Buy hundreds of the world’s most powerful development toolsFriday, June 15, 12
  • 8 weeks Opened to Developers at AtlasCampFriday, June 15, 12
  • 59 Add-ons AvailableFriday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • EASYFriday, June 15, 12
  • Easy for CustomersFriday, June 15, 12
  • 1 Interact with AtlassianFriday, June 15, 12
  • 2 Purchase simultaneously with the ProductsFriday, June 15, 12
  • 3 Renew with easeFriday, June 15, 12
  • Easy for DevelopersFriday, June 15, 12
  • 1 Less code for you to write and maintainFriday, June 15, 12
  • 2 Proven, end-to-end business engineFriday, June 15, 12
  • 3 In-product access to every Atlassian customerFriday, June 15, 12
  • Let’s take a lookFriday, June 15, 12
  • Friday, June 15, 12
  • That was EASY! Now I’m ready to buyFriday, June 15, 12
  • Friday, June 15, 12
  • For Customers Easiest way to find and purchase add-onsFriday, June 15, 12
  • For Developers Easiest way to sell your add-on 2.0Friday, June 15, 12
  • What’s the business deal?Friday, June 15, 12
  • What’s the business deal? • 75% straight to the developer 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • What’s the business deal? • 75% straight to the developer • No payment processing fees 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIAN • Full integration in our systemFriday, June 15, 12
  • What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIAN • Full integration in our system • 25% to Atlassian to re-investFriday, June 15, 12
  • All the things you don’t do!Friday, June 15, 12
  • All the things you don’t do! LICENSINGFriday, June 15, 12
  • All the things you don’t do! LICENSING SHOPPING CARTFriday, June 15, 12
  • All the things you don’t do! LICENSING SHOPPING PAYMENT CART GATEWAYFriday, June 15, 12
  • All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & CART GATEWAY INVOICINGFriday, June 15, 12
  • All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & COLLECT CART GATEWAY INVOICING TAXESFriday, June 15, 12
  • All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & COLLECT RENEWALS CART GATEWAY INVOICING TAXESFriday, June 15, 12
  • How does it work?Friday, June 15, 12
  • 1. Technical Requirements 2. Business Decisions 3. Marketing OpportunitiesFriday, June 15, 12
  • 1 Technical RequirementsFriday, June 15, 12
  • Friday, June 15, 12
  • Rename dFriday, June 15, 12
  • Rename d }Friday, June 15, 12
  • CompatibilityFriday, June 15, 12
  • Compatibility 3.1 December 2009 30 MonthsFriday, June 15, 12
  • Compatibility 3.1 4.1 December 2009 April 2010 30 Months 26 MonthsFriday, June 15, 12
  • Compatibility 3.1 4.1 2.6 December 2009 April 2010 June 2010 30 Months 26 Months 24 MonthsFriday, June 15, 12
  • Compatibility 3.1 4.1 2.6 2.4 December 2009 April 2010 June 2010 October 2010 30 Months 26 Months 24 Months 20 MonthsFriday, June 15, 12
  • Tutorials and Code GeneratorsFriday, June 15, 12
  • Full Details in the Next Talk Intro to Marketplace 95Friday, June 15, 12
  • 2 Business DecisionsFriday, June 15, 12
  • One Guiding PrincipleFriday, June 15, 12
  • One Guiding PrincipleFriday, June 15, 12
  • Licensing & PricingFriday, June 15, 12
  • Licensing & Pricing Match User TiersFriday, June 15, 12
  • Licensing & Pricing Match License TypesFriday, June 15, 12
  • Licensing & Pricing Developers Pick a PriceFriday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • Licensing & Pricing • Developers set commercial price • 30-day evaluations always free • Yearly renewals always 50% • Academic licenses always 50% • Community licenses always free • Upgrades calculated automatically • Never less than $10Friday, June 15, 12
  • ?Friday, June 15, 12
  • Billing & Invoicing • Users use the our shopping cart • We send evaluation reminders Paid Invoice • We send quotes and invoices ABN: 53 102 443 916 Paid Invoice Number: AT-420 Paid Invoice Summary 278 Date Issued: 11 Mar 2012 Bill To: Jonathan Nolen Ship To: jonathan@jnolen.com Jonathan Nolen 8058952794 jonathan@jnolen.com 8058952794 • Jonathan Nolen We send renewal reminders 2125 Bryant Street #118 Jonathan Nolen 2125 Bryant Street #118 San Francisco CA 94110 United States of America San Francisco CA 94110 United States of America Total Paid: USD $10.00 Date Paid: 11 Mar 2012 Qty Product Unit Price Adjustment JIRA 10 Users: Starter License Total 1 - Support Period: 11 Mar 2012 - 11 Mar 2013 $10.00 USD $10.00 USD Total Amount Paid (USD) Product $10.00 Support Period JIRA 10 Users: Starter License Support Entitlement Number 11 Mar 2012 - 11 Mar 2013 SEN-2227035 OFFICIAL RECEIPT Invoice Total: $10.00 Payment Received: -$10.00 Amount Now Due: $0.00 Credit Card Number: ************1969 Cardholders Name: Jonathan D. Nolen Thank you for your payment! Refunds and Exchanges: You can request a refund or an exchange After the 30-day period, refunds up to 30 days after the date of purchase or exchanges will not be available on this invoice. refund or an exchange. . Please note that Starter licenses are not eligible for a Atlassian Pty Ltd, 173-185 Sussex St, Sydney NSW 2000, Australia Email: billing@atlassian.com Tel: (+1) 415 701-1110 Fax: (+1) 415 449-6222Friday, June 15, 12
  • Legal Atlassian’s Standard TermsFriday, June 15, 12
  • Experts 20% Incentive Opt-in ProgramFriday, June 15, 12
  • Payment Monthly payment Near realtime info $Friday, June 15, 12
  • 3 Marketing OpportunitiesFriday, June 15, 12
  • Banner Rotation on Marketplace and UPMFriday, June 15, 12
  • Placement on Atlassian.comFriday, June 15, 12
  • Highlighted in Top Grossing Add-onsFriday, June 15, 12
  • Available in the Atlassian Shopping CartFriday, June 15, 12
  • ✔ Technical Requirements ✔ Business Decisions ✔ Marketing OpportunitiesFriday, June 15, 12
  • Marketplace Workshops available this Friday http://summit2012marketplaceworkshop.eventbrite.com/Friday, June 15, 12
  • Why are we doing this?Friday, June 15, 12
  • Awesome Add-onsFriday, June 15, 12 = Awesome Products
  • Strong DevelopersFriday, June 15, 12 = Better Add-ons
  • Your Businesses ThriveFriday, June 15, 12
  • The easiest, best way to sell an add-onFriday, June 15, 12
  • Save Time & EffortFriday, June 15, 12
  • Reach 100,000 Dev TeamsFriday, June 15, 12
  • Rev Your Business EngineFriday, June 15, 12
  • Build something amazing.Friday, June 15, 12
  • Thank you!Friday, June 15, 12
  • Resources http://atlss.in/JFWwcrFriday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • Friday, June 15, 12
  • Plugin SDK with FastDevFriday, June 15, 12
  • Friday, June 15, 12
  • Memory Lane 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Plugins 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Confluence. Atlassian.Com Plugins 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Confluence. Atlassian.Com Plugins Confluence Plugin Repository 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Confluence. Plugin Exchange Atlassian.Com Plugins Confluence Plugin Repository 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • Memory Lane Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012 More Commercial Add-onsFriday, June 15, 12
  • Memory Lane 2012? Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012 More Commercial Add-onsFriday, June 15, 12
  • 900 675 450 +900 225 Add-ons Available 0 And Growing 2007 2008 2009 2010 2011 2012Friday, June 15, 12