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Dev Ecosystem State of the Union

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It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take us …

It's been a busy year for the Ecosystem team at Atlassian – two AtlasCamps, several SDK releases, new developer documentation site, a new Marketplace, and more. Join Jonathan and Rich as they take us through the state of the Atlassian Developer Ecosystem.

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  • 1. Friday, June 15, 12
  • 2. Atlassian Ecosystem State of the Union 2012 Jonathan Nolen Director of Developer RelationsFriday, June 15, 12
  • 3. Putting up Big Numbers!Friday, June 15, 12
  • 4. 100+ New Add-on Developers Register Every Month 7Friday, June 15, 12
  • 5. 260 New Add-ons this year 7Friday, June 15, 12
  • 6. 40% Yearly Growth 260 New 7Friday, June 15, 12
  • 7. 900+ Add-ons Now Available 260 New 40% GrowthFriday, June 15, 12
  • 8. 1,000 750 500 250 0 2007 2008 2009 2010 2011 2012 260 New 40% Growth 900+ TotalFriday, June 15, 12
  • 9. 2,300 Add-on versions released this yearFriday, June 15, 12
  • 10. 70% Yearly Growth 2,300 NewFriday, June 15, 12
  • 11. 5,500 Add-on releases, all-time 2,300 70% New GrowthFriday, June 15, 12
  • 12. 6,000 4,500 3,000 1,500 0 2007 2008 2009 2010 2011 2012 2,300 70% New Growth 5,500 TotalFriday, June 15, 12
  • 13. 1 ,000,000 Add-ons Downloaded this yearFriday, June 15, 12
  • 14. 50% Yearly Growth 1m New 7Friday, June 15, 12
  • 15. 3 ,000,000 Add-ons Downloaded, all-time 1m New 50% GrowthFriday, June 15, 12
  • 16. 4,000,000 3,000,000 2,000,000 1,000,000 0 2007 2008 2009 2010 2011 2012 1m New 50% Growth 3m TotalFriday, June 15, 12
  • 17. 50% Of customers have not yet installed an Add-on 7Friday, June 15, 12
  • 18. 1. Build Add-ons 2. Share Add-ons 3. Sell Add-onsFriday, June 15, 12
  • 19. 1. BUILDFriday, June 15, 12
  • 20. Product UpdatesFriday, June 15, 12
  • 21. Friday, June 15, 12
  • 22. Full Plugin Reloadability in JIRA 4.4Friday, June 15, 12
  • 23. APIs REST Remote API available in JIRA 5.0Friday, June 15, 12
  • 24. Remote Issue LinksFriday, June 15, 12
  • 25. Remote Issue LinksFriday, June 15, 12
  • 26. Activity StreamsFriday, June 15, 12
  • 27. Activity StreamsFriday, June 15, 12
  • 28. Activity StreamsFriday, June 15, 12
  • 29. Activity StreamsFriday, June 15, 12
  • 30. Activity StreamsFriday, June 15, 12
  • 31. Activity StreamsFriday, June 15, 12
  • 32. Active Objects Powerful Storage for Add-onsFriday, June 15, 12
  • 33. APIs Stable Public Internal API Starting in JIRA 5.0Friday, June 15, 12
  • 34. Friday, June 15, 12
  • 35. Brand New EditorFriday, June 15, 12
  • 36. New Editor Plugin Points • Formatting & insert menus • Custom macro editors • Custom placeholders • Dynamic property panels • Parameter placeholder • Auto-convert on pasteFriday, June 15, 12
  • 37. APIs JSON-RPC Remote API available in Confluence 4.2Friday, June 15, 12
  • 38. Friday, June 15, 12
  • 39. Bamboo Tasks Custom actions for your buildFriday, June 15, 12
  • 40. DVCS Repo Management For the EnterpriseFriday, June 15, 12
  • 41. DVCS Most important development transformation in a decadeFriday, June 15, 12
  • 42. Plugin API Marketplace & REST API ReadyFriday, June 15, 12
  • 43. Green Field DevelopmentFriday, June 15, 12
  • 44. Supercharge collaboration with group chat and IMFriday, June 15, 12
  • 45. Your App Remote APIFriday, June 15, 12
  • 46. Friday, June 15, 12
  • 47. New Tools for Add-on DevelopersFriday, June 15, 12
  • 48. Atlassian Developer SiteFriday, June 15, 12
  • 49. WE ♥ New Getting Started Docs Windows and EclipseFriday, June 15, 12
  • 50. Friday, June 15, 12
  • 51. Add-on Development Training ClassesFriday, June 15, 12
  • 52. 2. SHAREFriday, June 15, 12
  • 53. New Design, New FeaturesFriday, June 15, 12
  • 54. Respond to ReviewsFriday, June 15, 12
  • 55. Better Support GuidanceFriday, June 15, 12
  • 56. API Compatibility Reports http://checkup.atlassian.comFriday, June 15, 12
  • 57. Friday, June 15, 12
  • 58. Helping you CollaborateFriday, June 15, 12
  • 59. Friday, June 15, 12
  • 60. Friday, June 15, 12
  • 61. 2 Atlassians Working on AnswersFriday, June 15, 12
  • 62. Online home for your codeFriday, June 15, 12
  • 63. Yearly developers-only eventFriday, June 15, 12
  • 64. Yearly developers-only event September 19 th-21st, 2012Friday, June 15, 12
  • 65. AtlasCamp Europe!Friday, June 15, 12
  • 66. AtlasCamp Europe! v2 next Fall, after Half Moon BayFriday, June 15, 12
  • 67. Add-on Development ContestFriday, June 15, 12
  • 68. Add-on Development Contest $45k in prizes up for grabsFriday, June 15, 12
  • 69. http://codegeist.comFriday, June 15, 12
  • 70. 3. SELLFriday, June 15, 12
  • 71. ADD-ONS ARE AWESOMEFriday, June 15, 12
  • 72. PAINFriday, June 15, 12
  • 73. Hard for Developers Lots of time not building your product 2.0Friday, June 15, 12
  • 74. Hard for Customers Every Add-on is DifferentFriday, June 15, 12
  • 75. Hard for Customers Roadblocks mean they just don’t buyFriday, June 15, 12
  • 76. Atlassian MarketplaceFriday, June 15, 12
  • 77. Atlassian Marketplace Reach 100,000 of the world’s best development teamsFriday, June 15, 12
  • 78. Atlassian Marketplace Buy hundreds of the world’s most powerful development toolsFriday, June 15, 12
  • 79. 8 weeks Opened to Developers at AtlasCampFriday, June 15, 12
  • 80. 59 Add-ons AvailableFriday, June 15, 12
  • 81. Friday, June 15, 12
  • 82. Friday, June 15, 12
  • 83. EASYFriday, June 15, 12
  • 84. Easy for CustomersFriday, June 15, 12
  • 85. 1 Interact with AtlassianFriday, June 15, 12
  • 86. 2 Purchase simultaneously with the ProductsFriday, June 15, 12
  • 87. 3 Renew with easeFriday, June 15, 12
  • 88. Easy for DevelopersFriday, June 15, 12
  • 89. 1 Less code for you to write and maintainFriday, June 15, 12
  • 90. 2 Proven, end-to-end business engineFriday, June 15, 12
  • 91. 3 In-product access to every Atlassian customerFriday, June 15, 12
  • 92. Let’s take a lookFriday, June 15, 12
  • 93. Friday, June 15, 12
  • 94. That was EASY! Now I’m ready to buyFriday, June 15, 12
  • 95. Friday, June 15, 12
  • 96. For Customers Easiest way to find and purchase add-onsFriday, June 15, 12
  • 97. For Developers Easiest way to sell your add-on 2.0Friday, June 15, 12
  • 98. What’s the business deal?Friday, June 15, 12
  • 99. What’s the business deal? • 75% straight to the developer 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • 100. What’s the business deal? • 75% straight to the developer • No payment processing fees 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • 101. What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIANFriday, June 15, 12
  • 102. What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIAN • Full integration in our systemFriday, June 15, 12
  • 103. What’s the business deal? • 75% straight to the developer • No payment processing fees • Atlassian handles sales taxes 75% DEVELOPER 25% ATLASSIAN • Full integration in our system • 25% to Atlassian to re-investFriday, June 15, 12
  • 104. All the things you don’t do!Friday, June 15, 12
  • 105. All the things you don’t do! LICENSINGFriday, June 15, 12
  • 106. All the things you don’t do! LICENSING SHOPPING CARTFriday, June 15, 12
  • 107. All the things you don’t do! LICENSING SHOPPING PAYMENT CART GATEWAYFriday, June 15, 12
  • 108. All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & CART GATEWAY INVOICINGFriday, June 15, 12
  • 109. All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & COLLECT CART GATEWAY INVOICING TAXESFriday, June 15, 12
  • 110. All the things you don’t do! LICENSING SHOPPING PAYMENT BILLING & COLLECT RENEWALS CART GATEWAY INVOICING TAXESFriday, June 15, 12
  • 111. How does it work?Friday, June 15, 12
  • 112. 1. Technical Requirements 2. Business Decisions 3. Marketing OpportunitiesFriday, June 15, 12
  • 113. 1 Technical RequirementsFriday, June 15, 12
  • 114. Friday, June 15, 12
  • 115. Rename dFriday, June 15, 12
  • 116. Rename d }Friday, June 15, 12
  • 117. CompatibilityFriday, June 15, 12
  • 118. Compatibility 3.1 December 2009 30 MonthsFriday, June 15, 12
  • 119. Compatibility 3.1 4.1 December 2009 April 2010 30 Months 26 MonthsFriday, June 15, 12
  • 120. Compatibility 3.1 4.1 2.6 December 2009 April 2010 June 2010 30 Months 26 Months 24 MonthsFriday, June 15, 12
  • 121. Compatibility 3.1 4.1 2.6 2.4 December 2009 April 2010 June 2010 October 2010 30 Months 26 Months 24 Months 20 MonthsFriday, June 15, 12
  • 122. Tutorials and Code GeneratorsFriday, June 15, 12
  • 123. Full Details in the Next Talk Intro to Marketplace 95Friday, June 15, 12
  • 124. 2 Business DecisionsFriday, June 15, 12
  • 125. One Guiding PrincipleFriday, June 15, 12
  • 126. One Guiding PrincipleFriday, June 15, 12
  • 127. Licensing & PricingFriday, June 15, 12
  • 128. Licensing & Pricing Match User TiersFriday, June 15, 12
  • 129. Licensing & Pricing Match License TypesFriday, June 15, 12
  • 130. Licensing & Pricing Developers Pick a PriceFriday, June 15, 12
  • 131. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 132. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 133. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 134. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 135. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 136. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 137. Example: Confluence Add-on Users Confluence Your Your Your Your Your Base Price Add-on Renewal Academic Acd. Renewal Community 10 $10 $10 $10 $10 $10 $0 25 $800 $400 $200 $200 $100 $0 50 $1,600 $800 $400 $400 $200 $0 100 $2,200 $1,100 $550 $550 $275 $0 500 $4,000 $2,000 $1,000 $1,000 $500 $0 2,000 $8,000 $4,000 $2,000 $2,000 $1,000 $0 2,000+ $12,000 $6,000 $3,000 $3,000 $1,500 $0Friday, June 15, 12
  • 138. Licensing & Pricing • Developers set commercial price • 30-day evaluations always free • Yearly renewals always 50% • Academic licenses always 50% • Community licenses always free • Upgrades calculated automatically • Never less than $10Friday, June 15, 12
  • 139. ?Friday, June 15, 12
  • 140. Billing & Invoicing • Users use the our shopping cart • We send evaluation reminders Paid Invoice • We send quotes and invoices ABN: 53 102 443 916 Paid Invoice Number: AT-420 Paid Invoice Summary 278 Date Issued: 11 Mar 2012 Bill To: Jonathan Nolen Ship To: jonathan@jnolen.com Jonathan Nolen 8058952794 jonathan@jnolen.com 8058952794 • Jonathan Nolen We send renewal reminders 2125 Bryant Street #118 Jonathan Nolen 2125 Bryant Street #118 San Francisco CA 94110 United States of America San Francisco CA 94110 United States of America Total Paid: USD $10.00 Date Paid: 11 Mar 2012 Qty Product Unit Price Adjustment JIRA 10 Users: Starter License Total 1 - Support Period: 11 Mar 2012 - 11 Mar 2013 $10.00 USD $10.00 USD Total Amount Paid (USD) Product $10.00 Support Period JIRA 10 Users: Starter License Support Entitlement Number 11 Mar 2012 - 11 Mar 2013 SEN-2227035 OFFICIAL RECEIPT Invoice Total: $10.00 Payment Received: -$10.00 Amount Now Due: $0.00 Credit Card Number: ************1969 Cardholders Name: Jonathan D. Nolen Thank you for your payment! Refunds and Exchanges: You can request a refund or an exchange After the 30-day period, refunds up to 30 days after the date of purchase or exchanges will not be available on this invoice. refund or an exchange. . Please note that Starter licenses are not eligible for a Atlassian Pty Ltd, 173-185 Sussex St, Sydney NSW 2000, Australia Email: billing@atlassian.com Tel: (+1) 415 701-1110 Fax: (+1) 415 449-6222Friday, June 15, 12
  • 141. Legal Atlassian’s Standard TermsFriday, June 15, 12
  • 142. Experts 20% Incentive Opt-in ProgramFriday, June 15, 12
  • 143. Payment Monthly payment Near realtime info $Friday, June 15, 12
  • 144. 3 Marketing OpportunitiesFriday, June 15, 12
  • 145. Banner Rotation on Marketplace and UPMFriday, June 15, 12
  • 146. Placement on Atlassian.comFriday, June 15, 12
  • 147. Highlighted in Top Grossing Add-onsFriday, June 15, 12
  • 148. Available in the Atlassian Shopping CartFriday, June 15, 12
  • 149. ✔ Technical Requirements ✔ Business Decisions ✔ Marketing OpportunitiesFriday, June 15, 12
  • 150. Marketplace Workshops available this Friday http://summit2012marketplaceworkshop.eventbrite.com/Friday, June 15, 12
  • 151. Why are we doing this?Friday, June 15, 12
  • 152. Awesome Add-onsFriday, June 15, 12 = Awesome Products
  • 153. Strong DevelopersFriday, June 15, 12 = Better Add-ons
  • 154. Your Businesses ThriveFriday, June 15, 12
  • 155. The easiest, best way to sell an add-onFriday, June 15, 12
  • 156. Save Time & EffortFriday, June 15, 12
  • 157. Reach 100,000 Dev TeamsFriday, June 15, 12
  • 158. Rev Your Business EngineFriday, June 15, 12
  • 159. Build something amazing.Friday, June 15, 12
  • 160. Thank you!Friday, June 15, 12
  • 161. Resources http://atlss.in/JFWwcrFriday, June 15, 12
  • 162. Friday, June 15, 12
  • 163. Friday, June 15, 12
  • 164. Friday, June 15, 12
  • 165. Friday, June 15, 12
  • 166. Friday, June 15, 12
  • 167. Plugin SDK with FastDevFriday, June 15, 12
  • 168. Friday, June 15, 12
  • 169. Memory Lane 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 170. Memory Lane Plugins 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 171. Memory Lane Confluence. Atlassian.Com Plugins 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 172. Memory Lane Confluence. Atlassian.Com Plugins Confluence Plugin Repository 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 173. Memory Lane Confluence. Plugin Exchange Atlassian.Com Plugins Confluence Plugin Repository 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 174. Memory Lane Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012Friday, June 15, 12
  • 175. Memory Lane Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012 More Commercial Add-onsFriday, June 15, 12
  • 176. Memory Lane 2012? Confluence. Plugin Exchange Atlassian.Com Universal Plugin Plugins Confluence Plugin Repository Manager 2004 2005 2006 2007 2008 2009 2010 2011 2012 More Commercial Add-onsFriday, June 15, 12
  • 177. 900 675 450 +900 225 Add-ons Available 0 And Growing 2007 2008 2009 2010 2011 2012Friday, June 15, 12

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