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Confluence Adoption: Techniques For Growing Your Wiki
 

Confluence Adoption: Techniques For Growing Your Wiki

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Confluence adoption: techniques for growing your wiki...

Confluence adoption: techniques for growing your wiki
Whether you're starting small, or aiming big, it helps to have a good set of ideas to aid adoption. This session discusses some of the best tools in the wiki adoption toolbox - from where to start, to how best to grow.

Atlassian Speaker: Bill Arconati
Customer Speaker: Michael Mielke of Deutsche Bahn

Key Takeaways:

Success patterns for wiki adoption
Roles and activities to aid a successful deployment
What to try, what to avoid

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    Confluence Adoption: Techniques For Growing Your Wiki Confluence Adoption: Techniques For Growing Your Wiki Presentation Transcript

    • Confluence Adoption: Techniques for Growing Your Wiki Michael Mielke of Deutsche Bahn Bill Arconati of Atlassian
    • Knowledge Management System MARVIN Implementing Confluence and Web 2.0 Deutsche Bahn AG DB Mobility Logistics AG DB Training – Learning & Consulting Business Unit Consulting (TQM-Team) Michael Mielke DB Training | GE Beratung (TQM-Team), 12.05.2009 1 Frankfurt, January 2009
    • Demand for the future – changing paradigmas towards „Wikinomics“ by new mind-sets „WEB 2.0 is an attitude, not a technology„ „Enterprise 2.0: The Dawn of Emergent Collaboration“ (Andrew McAffee, Harvard Business School) DB Training | GE Beratung (TQM-Team), 12.05.2009 2
    • Example (1) for change through WEB 2.0 – The voter as active designer of a campaign DB Training | GE Beratung (TQM-Team), 12.05.2009 3
    • Example (2) for change through Marketing 2.0 – „Customer driven innovation“ at the new Fiat 500 WEB 2.0 concept and implementation at Fiat: 5 Million users with about 250.000 designs => roughly 500.000 product-variations Marketing-Innovation through a collective development of advertises, radio-ringles, TV-spots online-encyclopedia such as Wikipedia („500 wants youRAD“) DB Training | GE Beratung (TQM-Team), 12.05.2009 4
    • Wiki-development-principles and their effects OPEN – Every user is a potential deliverer of competence – Knowledge is available for free Incermental – Gaps in knowledge are invisible – Developement of structures depend on the users need Oragnic – Knowledge and its context are dynamic – Simply managed access-control Easy – Minor barriers in the use of knowledge Precise – Context of knowlegde is administrated – Objectivity is guaranteed by self-adjusting mechanisms Comprehensive – Evolution of knowledge is reconstructable Convergent – Redundant knowledge is pooled [Vgl. u. a. Müller 2006 / Paquet 2006 / Back et al. 2008] DB Training | GE Beratung (TQM-Team), 12.05.2009 5
    • Effects of WEB 2.0 are the improvement of communication, networking and knowledge-acuisition BITKOM 2008:9/19 Components of use Effects of Enterprise 2.0 Change in broadcast of information – Improved communication between from request to subscribe business partners Shift from software-issues to web- Improved internal communication based services Improved cooperation with customers Users have the possibility to rate contents and add tags to it Improved customer satisfication through improved quality of services Simplified integration of services and contents Consolidation of IT-infrastructure information procurement with Social-networking by the users minimal effort More efficient use of explicit Deployment of information by the and implicit knowledge users Fast reaction on changing markets Structuring of informations by its user Improved basis of decisionmaking for executives N=386 (gemittelt) Amount of interviewed persons N=384 (gemittelt) Amount of interviewed persons Relevancy Intensity of effect very high strong high average average small low no relevancy no effect DB Training | GE Beratung (TQM-Team), 12.05.2009 6
    • Beyond that, WEB 2.0 technologies have a positive effect on the cooperation of employees and their motivation. BITKOM 2008:21 Influence on corporate culture Simplified corporate hierarchy Cooperation of departments Integration of employees Motivation of employees Amount of interviewed persons N=330 (averaged) Evaluation of the influence of Enterprise 2.0 on corporate culture DB Training | GE Beratung (TQM-Team), 12.05.2009 7
    • In case WEB 2.0 technologies are in action, often employee-support by the management is missing DGFP 2008 b, S. 18 Which methods do you use to train your employees in the use of Web 2.0 applikations? We increase acceptance by clarifiing the advantages We developed guidelindes for the use of Web 2.0 We offer trainins We offer technical support We set up policies regulating the creation of Wiki and blogs Other measures We don‘t train our employees in Web 2.0 applikations Multiple answers, n=16 DB Training | GE Beratung (TQM-Team), 12.05.2009 8
    • …but, you probably can imagine the use of WEB 2.0 in HR DGFP 2008 b, S. 9 Does your company use Web 2.0? yes no, but we‘re thinking about it no For corporate Information-management To call attention for potential applicants For corporate employee-training For project-management? For image-care For corporate job-training To gain information on an applicant To gain information on how formers employees report on their emploer DB Training | GE Beratung (TQM-Team), 12.05.2009 9
    • Four Competence Centres represent the focus of DB Training – Learning & Consulting | business unit consulting Competence Centre DB Training Learning & Consulting Business Controlling & Information-Management Embedded Consulting Business Excellence Qualification & Corporate Development & Psychological Services Consulting Training Process-Management Management- Qualification & Process- Consulting Consulting Monitoring Training Attendance Process- Independent Monitoring Capture of internal Attendance support & pooling of activities situation & the level controlling Coaching of of motivation professional support employees effective & target oriented efficient optimizing results Embedded Consulting realization implementation DB Training | GE Beratung (TQM-Team), 12.05.2009 10
    • Overview: Enviroment at DB Training Prototyping Value-Management development Value-Forum creation/ Competence-Management „KnowledgeScan“ Podcasts organizational Blogs Competence-Maturity-Level Best Practice Day Change-Management / Corporate knowledge Approach of consulting Improvement-Management Leraning-Management-System Best-Practice-Navigator / Further Development Learning-Plattform systemic Management / distribution CB- / WB-Trainings OU usage/ „Mikro-Change“ DB employee-portal conception/ consulting complementary, „TaskOrganizer“ Development-Systems reflexive consulting Project- / Measure-Controlling Plattform of topics Author-/Editor- News / information Management-Systems Training-offers Virtual classroom „Navigator“ Karrieremöglichkeiten Inspection-database Wiki-System File-Processing-System (Online-) forms „Marvin“ Quality-Management HR-management system Employee-Profile EFQM-Process-Visualization Order-sales-management „EASY“ organizational matters SSP Entwicklung / Migration News for customers Digital personnel-file modulare IT-Systeme Topic-/ Project- Safe Group-folders DB Training Backgrounds Experiences in „Know-how Transfer“ consulting and training Management-Hanbook „ProSell“ Setup-Proceeding- Pipeline-Management-Process Organziation „static“ System-Logic „dynamic“ WEB 2.0 System-Logic DB Training | GE Beratung (TQM-Team), 12.05.2009 11
    • Focus of a new Knowledge-Managament-System should be knowledge that is critical to the success of an organization: ...what is critical to success? Critical to success is Knowledge, that… is needed to create or improve products and internal and external services that have influence on our market share high is only available for some individuals or small a Knowledge group of employees Wichtigkeit critical to medium success on short notice, can not be found on the external market with an appropriate amount of personnel an financial resources low low medium high Availability DB Training | GE Beratung (TQM-Team), 12.05.2009 12
    • The meaning of Knowledge-Management for an organization and its serious benefit... defined and evolutionary processes regarding creation and editing of a file Increasing quality fast access to information, Saved seek time, easy file distribution, error corrections simplified cooperation Nutzen- Potenziale Increasing Lowering efficiency costs DB Training | GE Beratung (TQM-Team), 12.05.2009 13
    • ...the advantage should be visible for the user Factors critical to success (from the view of the user) user friendliness confident corporate culture voluntariness emotional pressure support-strategies simplification of work profiling-possibilities through presentation of an expertise DB Training | GE Beratung (TQM-Team), 12.05.2009 14
    • TOM-Model as basis for a successful implementation of a corporate Knowledge-Management Creation of a corporate culture that is providing a continous know-how transfer and a climate for knowledge Human An organizational structure considering the central knowledge-processes Technologies supporting a continous and flexible transfer of knowledge Wissens- management Organi- Technique zation DB Training | GE Beratung (TQM-Team), 12.05.2009 15
    • Aim of project „Marvin“ Focus is the improvement of Knowledge within TQM-Team Specific aims: 1. More transparency & re-use of existing knowledge Templates for everdy-day work Useable presentations for short-time meetings 2. Optimal cast & usage of experience „Whom can is ask needing information X?“ „Who has contact to customer Y?“ 3. Improving the availability for our customers Preparation of offers by Knowledge-Management 4. Improved sheduling by an active developement of topics Active creation of new topics Overview on topics developement-level DB Training | GE Beratung (TQM-Team), 12.05.2009 16
    • An innovative Knowledge-Management-System has to meet the needs of its users requirements most important helpful seek incomplex access stimulation of functionality networks Intuitiv handling „easy and simple“ „makes fun“ Quality and relevant Systematic and completeness of information right active share information on place and time DB Training | GE Beratung (TQM-Team), 12.05.2009 17
    • Control loop for a successful Knowledge-Plattform Concept of motivation Concept of communication Creating & maintaining initiating, sponsoring, commitment defining tasks analysis of systems Integrating other plattforms & Structuring systems systems Defining access Wiki Regelkreis Monitoring and Gathering & structuring evaluating processes the collection of and contents knowledge, Qualification Continous endorsement of content Optmizing systems Distributing & connecting knowledge Concept of integration Concept of architecture DB Training | GE Beratung (TQM-Team), 12.05.2009 18
    • People, Playgrounds, Prospects, Projects People Who are we? What are our talents? What is faszinating us? Playground Creation of topics Creation of new consulting-products Prospects Customers & contact to customers Knowledge on customers problems and current issues Projects Information on Projects: Who was involved? What experiences have been made in an project? DB Training | GE Beratung (TQM-Team), 12.05.2009 19
    • 4P: Find the connections between thefour dimensions Ich finde... + Contexts, Stam md People Playgrounds Prospects Projects Standards, ate n Templates People Phonebook, This Employees is This employee has The employee Employee-Profile, working on which made experiences worked in which Org Chart topics? whit which projects ? customers? Playgrounds Who is dealing Overview on Among which Which projects to with a specific topics, Framework customers this a specific issue Ich problem? Navigator, topic is a current have been komme Product-Navigator issue? accomplished? von... Prospects Who are the From the Customer What are the contact perspective of this database, Org customers persons?Who customer, what Charts of projects we knows this are the current customers, worked on? customer? issues? Customer- management, Pipeline Projects Who was involved What are the references, Project database, in this project? topics handeled in contact persons to project- this project? a project, controlling, customers project-portfolio- DB Training | GE Beratung (TQM-Team), 12.05.2009 20 feedback management
    • Marvin-Change- &Promotion-Conzept: Content-creation through „Research against Knowledge“ plus Support Further measures: Creation of a handook for users In the beginning: content-quality prior to quality Establishment of a Support-Hotline Supervision of employees by a Wiki-Trainer on site in their running projects „media-days“ IT-Tools Developement of Plug-ins / forms IT-translation (English German) Rules: „Netiquette“ &Charter „no alternatives“ / target agreement „processing time“ „Marvin-Award“ => DB Training | GE Beratung (TQM-Team), 12.05.2009 21
    • Realization of “Marvin-Awards” as a measure of change management Best consultant homepage Categories of assesment Best presentation of a topic Best presentation of methods Best representation of a CC Best customer-reference Best workshop concept Beste project homepage Best information page (generic) DB Training | GE Beratung (TQM-Team), 12.05.2009 22
    • DB Training | GE Beratung (TQM-Team), 12.05.2009 23
    • …und wie ging es in 2007 weiter…. DB Training | GE Beratung (TQM-Team), 12.05.2009 24
    • Screenshots der aktuellen Wiki-Version – Bsp. Einstiegsmaske (1/4) DB Training | GE Beratung (TQM-Team), 12.05.2009 25
    • Screenshots der aktuellen Wiki-Version – Bsp. Beraterprofile (2/4) DB Training | GE Beratung (TQM-Team), 12.05.2009 26
    • Screenshots der aktuellen Wiki-Version – Bsp. Themen (3/4) DB Training | GE Beratung (TQM-Team), 12.05.2009 27
    • Screenshots der aktuellen Wiki-Version – Bsp. Kundenprofile (4/4) DB Training | GE Beratung (TQM-Team), 12.05.2009 28
    • Possible parts of a concept dealing with the implementation of a broad social software systems Best Practise media- Floorwalking Kick-off meeting Newsletter Podcast and Project- communication Day workshop support min. 1 per month Storytelling homepage in the office (3 per year) (min 1 per month) extension of support of operativ knowledge mapping Structures-workshop basic structures structures processes integration analog Plug-ins access local Space 1 infrastructure / digital access Global Space using the systems basic sysytems local Space 2 plattform Wiki group- integration local Space 3 folders Plug-ins open concept of- competition actions like laudation & agreement on access, motivation motivation awards Treasure-hunt objectives less rules appreciation communities of identification of regeln & benefits rooms & moderators practise experts deployment of communication Integration of: Management of report on topics scheduling & plattform Circles of innovation competition Award & improvements & rules communication innovations KVP, proposals wanted analysis of systems integration in concept of implementation overall concept DB Training | GE Beratung (TQM-Team), 12.05.2009 29
    • Project „Marvin“ – factors for success Was führte zum Erfolg des Projektes: strategic top-down-approach sponsoring by the management aim of project was clearly defined Active project-team own roadmap including guidelines/ milestones, but a also hight flexibility external consulting / project-support reconditioning of projects hypothesis + visionary work oriented on solution and resources (Future- History-Prozess, metaphor) 4P-Approach elaborated Change-Management-Approach creation of a learning wiki system (principle of self-organization) long-run change-approach DB Training | GE Beratung (TQM-Team), 12.05.2009 30
    • Sources (Michael Mielke / Michael Schulte / Andreas Neus 2008): Wissensmanagement mit Social Software in der Management-Beratung - Das Wiki-Prinzip der Selbstorganisation. In: Back, Andrea / Gronau, Norbert / Tochtermann, Klaus 2008 (Hrsg.): Web 2.0 in der Unternehmenspraxis - Grundlagen, Fallstudien und Trends zum Einsatz von Social Software. Oldernbourg 2008. ISBN: 978-3-486-58579-7. (Bitkom 2008): Enterprise 2.0: Analyse zu Stand und Perspektiven in der Wirtschaft. Berlin 2008. (Bitkom 2008): Enterprise 2.0 – Auf der Suche nach dem CEO 2.0: Neue Unternehmensphilosophie gewinnt Konturen. Berlin 2008. (DGFP 2008 a): Web 2.0 im Personalmanagement: Orientierungshilfe für die Praxis. (Hrsg.) Deutsche Gesellschaft für Personalführung e. V.. Düsseldorf, Praxispapiere Ausgabe 3/2008. (DGFP 2008 b): Web 2.0 – Chance oder Risiko für das Personalmanagement. (Hrsg.) Deutsche Gesellschaft für Personalführung e. V.. Düsseldorf, Praxispapiere Ausgabe 1/2008. (Kienbaum 2008): Changes and Chances: HR Excellence, Diversity, Compliance. Siebte Kienbaum Jahrestagung, Ehreshoven 2008. (Kienbaum 2006): HR-Strategie-Studie 2006: Strategie und Organisation der Human Resource Managements im deutschsprachigen Raum. (Pawlowsky, Peter / Wilkens/Uta 2003): Personalarbeit in einer wissensbasierten Wirtschaft 2003. In: Becker, M. / Rother, G. (Hrsg.) Personalwirtschaft in der Unternehmenstransformation, München 2003. (Pawlowsky, Peter / Mistele, Peter 2008) (Hrsg.): Hochleistungsmanagement: Leistungspotenziale in Organisationen gezielt fördern. Gabler-Verlag 2008, ISBN-10: 383490709X, ISBN-13: 978-3834907097. DB Training | GE Beratung (TQM-Team), 12.05.2009 31
    • How Atlassian Drives Confluence Adoption Techniques for Growing Your Wiki
    • #1 - Start on day one Create personal space Write or blog about yourself Edit the wiki on day one with a personal introduction
    • #1 - Start on day one Create personal space Write or blog about yourself Edit the wiki on day one with a personal introduction
    • #2 - Give them a reason Staff List Dashboard Browse Bill Arconati search Real-time Dashboard Add Page Recently Updated - Team Spaces Add News Dashboards Re: FishEye Icons II Quick update! Following the standup between Paul, JT, and Craig Sharkie about an hour ago myself, I've the Release M9 column to hold the final versions... Re: FishEye Icons II Popular Content Text Same page it is then! Just remember then that no one can look at this page which predates me by the better part of a mo... FishEye Icons II Re: Confluence 3.0 Sales Readiness Awesome job at putting our best Bill foot forward with 3.0 features and Arconati pricing. We look so coordinated Most Commented Blog Posts in Last 3 Days about 2 externally :) Spot the mistake 12 hours ago Embarassingly popular issues... 7 Come to dinner tonight with Ernie and me 5 Hellooo atlassiansummit 5 Reasons For Not Buying FishEye Thanks for lunch Marketing — Keynote rocked! 5 Idea - Twitter as a medium for release notes 5 rmk ICFP Programming Contest 2009 4 about 4 Google Wave and Confluence... An Intern Rambles 4 hours ago Indonesian Gamelan Music Treat on Saturday the 6th of June 4 Confluence BUGs cleaning - volunteers wanted ! 4 Mark Re: FishEye Icons II I want a fukn pony dammit...virtualisation FTW 3 ...and that I'm watching this 4.5m kite for landboarding or snowkiting 3 page to see which icons I Getting serious about AppLinks 3 Chaimungkalanont can pinch for Bamboo, so Confluence 3.0 Sales Readiness 3 about 4 hours ago we should keep this page Smith Chips Recall 3 (edit me) Re: FishEye Icons II sharkie, this page has a nice Spaces: My Team All catchy ring to the title so we Paul Slade should keep it.... A team label is used to group together a list of spaces relevant to a project team. You can display a team's spaces by selecting a label from below: about 5 hours ago View Spaces for Team: sales Boots Wang Re: FishEye Icons II Morning All I've added the Design remainder of the delivered files to Atlassian Design Team. the beta2.0 column. As you can Craig
    • Dashboard Browse Bill Arconati search Dashboard Add Page Add News Recently Updated - Team Spaces Re: FishEye Icons II Quick update! Following the standup between Paul, JT, and Craig myself, I've the Release M9 Sharkie column to hold the final versions... about an hour ago Re: FishEye Icons II Same page it is then! Just remember then that no one can look at this page which predates me by the better part of a mo... FishEye Icons II Re: Confluence 3.0 Sales Readiness Awesome job at putting our best Bill foot forward with 3.0 features and Arconati pricing. We look so coordinated Most Commented Blog Posts in Last 3 Days about 2 externally :) Spot the mistake 12 hours ago Embarassingly popular issues... 7 Come to dinner tonight with Ernie and me 5 Hellooo atlassiansummit 5 Reasons For Not Buying FishEye Thanks for lunch Marketing — Keynote rocked! 5 Idea - Twitter as a medium for release notes 5 rmk ICFP Programming Contest 2009 4 about 4 Google Wave and Confluence... An Intern Rambles 4 hours ago Indonesian Gamelan Music Treat on Saturday the 6th of June 4 Confluence BUGs cleaning - volunteers wanted ! 4 Mark Re: FishEye Icons II I want a fukn pony dammit...virtualisation FTW 3 ...and that I'm watching this 4.5m kite for landboarding or snowkiting 3 page to see which icons I Getting serious about AppLinks 3 Chaimungkalanont can pinch for Bamboo, so Confluence 3.0 Sales Readiness 3 about 4 hours ago we should keep this page Smith Chips Recall 3 (edit me) Re: FishEye Icons II sharkie, this page has a nice Spaces: My Team All catchy ring to the title so we Paul Slade should keep it.... A team label is used to group together a list of spaces relevant to a project team. You can display a team's spaces by selecting a label from below: about 5 hours ago View Spaces for Team: sales Boots Wang Re: FishEye Icons II Morning All I've added the Design remainder of the delivered files to Atlassian Design Team. the beta2.0 column. As you can Craig
    • Dashboard Browse Bill Arconati search Dashboard Add Page Add News Recently Updated - Team Spaces Re: FishEye Icons II Quick update! Following the standup between Paul, JT, and Craig myself, I've the Release M9 Sharkie column to hold the final versions... about an hour ago Re: FishEye Icons II Same page it is then! Just remember then that no one can look at this page which predates me by the better part of a mo... FishEye Icons II Re: Confluence 3.0 Sales Readiness Awesome job at putting our best Bill foot forward with 3.0 features and Arconati pricing. We look so coordinated Most Commented Blog Posts in Last 3 Days about 2 externally :) Spot the mistake 12 hours ago Embarassingly popular issues... 7 Come to dinner tonight with Ernie and me 5 Hellooo atlassiansummit 5 Reasons For Not Buying FishEye Thanks for lunch Marketing — Keynote rocked! 5 Idea - Twitter as a medium for release notes 5 rmk ICFP Programming Contest 2009 4 about 4 Google Wave and Confluence... An Intern Rambles 4 hours ago Indonesian Gamelan Music Treat on Saturday the 6th of June 4 Confluence BUGs cleaning - volunteers wanted ! 4 Mark Re: FishEye Icons II I want a fukn pony dammit...virtualisation FTW 3 ...and that I'm watching this 4.5m kite for landboarding or snowkiting 3 page to see which icons I Getting serious about AppLinks 3 Chaimungkalanont can pinch for Bamboo, so Confluence 3.0 Sales Readiness 3 about 4 hours ago we should keep this page Smith Chips Recall 3 (edit me) Re: FishEye Icons II sharkie, this page has a nice Spaces: My Team All catchy ring to the title so we Paul Slade should keep it.... A team label is used to group together a list of spaces relevant to a project team. You can display a team's spaces by selecting a label from below: about 5 hours ago View Spaces for Team: sales Boots Wang Re: FishEye Icons II Morning All I've added the Design remainder of the delivered files to Atlassian Design Team. the beta2.0 column. As you can Craig
    • Dashboard Browse Bill Arconati search Dashboard Add Page Add News Recently Updated - Team Spaces Re: FishEye Icons II Quick update! Following the standup between Paul, JT, and Craig myself, I've the Release M9 Sharkie column to hold the final versions... about an hour ago Re: FishEye Icons II Same page it is then! Just remember then that no one can look at this page which predates me by the better part of a mo... FishEye Icons II Re: Confluence 3.0 Sales Readiness Awesome job at putting our best Bill foot forward with 3.0 features and Arconati pricing. We look so coordinated Most Commented Blog Posts in Last 3 Days about 2 externally :) Spot the mistake 12 hours ago Embarassingly popular issues... 7 Come to dinner tonight with Ernie and me 5 Hellooo atlassiansummit 5 Reasons For Not Buying FishEye Thanks for lunch Marketing — Keynote rocked! 5 Idea - Twitter as a medium for release notes 5 rmk ICFP Programming Contest 2009 4 about 4 Google Wave and Confluence... An Intern Rambles 4 hours ago Indonesian Gamelan Music Treat on Saturday the 6th of June 4 Confluence BUGs cleaning - volunteers wanted ! 4 Mark Re: FishEye Icons II I want a fukn pony dammit...virtualisation FTW 3 ...and that I'm watching this 4.5m kite for landboarding or snowkiting 3 page to see which icons I Getting serious about AppLinks 3 Chaimungkalanont can pinch for Bamboo, so Confluence 3.0 Sales Readiness 3 about 4 hours ago we should keep this page Smith Chips Recall 3 (edit me) Re: FishEye Icons II sharkie, this page has a nice Spaces: My Team All catchy ring to the title so we Paul Slade should keep it.... A team label is used to group together a list of spaces relevant to a project team. You can display a team's spaces by selecting a label from below: about 5 hours ago View Spaces for Team: sales Boots Wang Re: FishEye Icons II Morning All I've added the Design remainder of the delivered files to Atlassian Design Team. the beta2.0 column. As you can Craig
    • #3 - Create Editing Cycles Agenda Minutes Move familiar activities to the wiki Meetings Tasks Status
    • #4 - Share news and discourse • Internal Blog – Reports – News – Debates
    • #5 - Be as open as you can Lock down only as needed
    • Trust your employees Encourage non-work use. Would you ban Facebook?
    • Is adoption is a problem? “Training is not required.... But itʼs necessaryquot;
    • Second-User Experience Experimental Plugin For secondary users • What is this wiki thing? • How do I use it? Context sensitive • Get on the right path • Get in early
    • Administrative Control Set Your Own URL • Host it yourself or • Use a remote resource Use Localized Content