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From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools
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From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools

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Reaching $100M without any salespeople requires a unique approach to selling software. Learn how Atlassian uses a combination of collaboration tools – including Confluence and HipChat, to enable …

Reaching $100M without any salespeople requires a unique approach to selling software. Learn how Atlassian uses a combination of collaboration tools – including Confluence and HipChat, to enable effective communication and collaboration between geographic locations and teams, providing awesome service to customers and feeding their input back into Atlassian's various marketing, support and development initiatives.

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  • 1. Monday, June 18, 12
  • 2. From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools Kelvin Yap Product Advocate, AtlassianMonday, June 18, 12
  • 3. Atlassian’s 2011 Revenues Were $102 Million With No Sales People Erick Schonfeld TechCrunchMonday, June 18, 12
  • 4. Monday, June 18, 12
  • 5. Financial Year Revenue 150M 100M 50M 0M FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012Monday, June 18, 12
  • 6. How?Monday, June 18, 12
  • 7. Why?Monday, June 18, 12
  • 8. Monday, June 18, 12
  • 9. Monday, June 18, 12
  • 10. Monday, June 18, 12
  • 11. Create useful products people lust afterMonday, June 18, 12
  • 12. Engineering > SalesMonday, June 18, 12
  • 13. Monday, June 18, 12
  • 14. CustomersMonday, June 18, 12
  • 15. Customers AdvocatesMonday, June 18, 12
  • 16. Customers Advocates StakeholdersMonday, June 18, 12
  • 17. Customers Advocates StakeholdersMonday, June 18, 12
  • 18. Inbound Email Volume 40000 30000 20000 10000 0 2009 Q2 2009 Q4 2010 Q2 2010 Q4 2011 Q2 2011 Q4 2012 Q2Monday, June 18, 12
  • 19. Monday, June 18, 12
  • 20. Monday, June 18, 12
  • 21. Monday, June 18, 12
  • 22. Procedural Documentation Team Newsfeed HipChat RoomsMonday, June 18, 12
  • 23. Procedural DocumentationMonday, June 18, 12
  • 24. Monday, June 18, 12
  • 25. Procedural Documentation Team Newsfeed HipChat RoomsMonday, June 18, 12
  • 26. Team NewsfeedMonday, June 18, 12
  • 27. Monday, June 18, 12
  • 28. Procedural Documentation Team Newsfeed HipChat RoomsMonday, June 18, 12
  • 29. HipChat RoomsMonday, June 18, 12
  • 30. Monday, June 18, 12
  • 31. How are you going to change the way you work?Monday, June 18, 12
  • 32. Thank you!Monday, June 18, 12