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Building a commercial add-on or extending an Atlassian product for a client? Make sure your development and design cycles are well spent building the Right Thing TM. This session will walk you through tips for defining a product or feature, building it and capturing feedback, including practical examples of what we learned developing Confluence and Team Calendars at Atlassian. No matter what you're building, this talk will equip you with practical techniques and tools to make sure you're building the right thing for your customers.