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Genero nettskap

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Genero nettskap Presentation Transcript

  • 1. For Nettskap 2.0 Workshop 12.11 2010 English By Øystein Jakobsen (FriBit) [email_address]
  • 2. About the Copyright stalemate
    • None
    • 3. Statute of Anne 1709
    • 4. US Constitution 1790
    • 5. Bern convention 1886
    • 6. Recent developments
      • ” Mickey Mouse Forever”
      • 7. Copyright on Software
      • 8. HADOPI
      • 9. ACTA
      • 10. Patents on methods and biology
  • 11. Introducing Copyleft
    • Free Software Foundation
    • 12. Open Source Initiative
    • 13. Creative Commons
    • 14. Wikimedia
    • 15. Free Culture Forum
  • 16. Theoretical foundation for Genero
    • When marginal cost approaches 0, the unit cost will approach 0
        • “The penny gap”
        • 17. Google mail, Google maps
    • “Innovation happens elsewhere”
        • Let others innovate on your content or platform
        • 18. Amazon, programmable web
    • Reduction of transaction costs
        • Legal, technological, normative and social
        • 19. Pirate bay
    • Distributed services
        • Create a network through standards instead of services
        • 20. Identi.ca instead of Twitter, Diaspora instead of Facebook
  • 21. The architecture of the internet
    • Set of standards
      • TCP-IP, HTML, CSS
    • Set of rules
      • Net Neutrality
    • Set of technologies
      • DNS
    • Service providers
      • ISP's, Domain registrars
    http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
  • 22. Conventional distribution model Copyright holder User Distributor User User Copyright holder Copyright holder
  • 23. Example: Apple Copyright holder User User User iPod iTunes iPhone Apple TV Copyright holder Copyright holder
  • 24. Example: Warner User Copyright holder MSN Music User User Warner store Warner music Copyright holder Copyright holder iTunes
  • 25. Problems with conventional distribution models
    • Vertical integration
    • 26. Bilateral agreements
    • 27. Common interest groups
    • Complicated permission regime
    • 28. High risk
    • No consumer rights
    • 29. Constant lawsuits
    • 30. Damages the Internet
    Less competition Inefficient Unhappy customer base
  • 31. Principles for designing Genero
    • Non-exclusive
    • 32. End-to-end principle
    • 33. Encourage new distribution channels
    • 34. Use and reuse must be permitted and promoted.
    • 35. Regular behavior by regular people must be permitted.
    • 36. Conventional law enforcement at a minimum
  • 37. Genero system
  • 38. Culture in silos
  • 39. Culture in silos
  • 40. Free culture connected
  • 41. Free culture connected
  • 42. Free culture connected ...
  • 43. Genero Initiative
      Standards organisation to maintain the Genero system
    • Defines the Registry behaviour
    • 44. Rules for distributors and aggregators
    • 45. Maintains the Genero licence
    • 46. Maintains the Attribution guidelines
    • 47. Provide support functions
  • 48. Genero licence
  • 49. Example entry Service Provider Registry Copyright holder Metadata: Author: John Glenn Copyright owner: John Glenn Content category: Music Tags: reggae, jazz, fuzzpop Content type:Music album Licence: Genero Content type: Music album Content category: flac song01.flac.torrent song02.flac.torrent Content category: Source song01.midi.torrent song02.midi.torrent Content category: Misc music.video.avi.torrent cover.front.jpg.torrent cover.back.jpg.torrent storplakat.jpg.torrent Monetization distribution: Author- John Glenn: 75% Service Provider- SuperPublish: 10% Sampled- Peter sellers: 15% Business terms UnitCost: 0 RevenueShare: 30%
  • 50. Distributor -> creator payment User Distributor Copyright holder Aggregator Registry Copyright holder Copyright holder Aggregator Genero Payment Provider $ $ $ $ $ $
  • 51.
      InWeave Iterative Research Model
  • 52. Sample endorsements
    • ...Genero provides the basic platform for new business models around free culture to emerge.
        • Cory Doctorow, author
    • ..[Genero] can make it possible to easier distribute digital media in the libraries.
        • Nils Pharo, Project manager
    • ... Genero is a key way to find the benefits of global scale business models of the future that reconciles both old and new ways to create.
        • Mario Pena, Community and Business Manager
  • 53. Progress
    • Getting commitment for standardisation proves difficult
        • Librarians are enthusiastic, libraries reserved
        • 54. Insiders are helping
    • Key partners enlisted
        • Open Educational Resources
        • 55. P2P foundation
        • 56. Creative Commons