By Øystein Jakobsen (FriBit)
Oystein.jakobsen@fribit.no
For Nettskap 2.0 Workshop 12.11 2010
English
About the Copyright stalemate
● None
● Statute of Anne 1709
● US Constitution 1790
● Bern convention 1886
● Recent develop...
Introducing Copyleft
● Free Software Foundation
● Open Source Initiative
● Creative Commons
● Wikimedia
● Free Culture For...
Theoretical foundation for Genero
● When marginal cost approaches 0, the unit cost will approach
0
– “The penny gap”
– Goo...
The architecture of the internet
● Set of standards
● TCP-IP, HTML, CSS
● Set of rules
● Net Neutrality
● Set of technolog...
Conventional distribution model
Copyright holder
User
Distributor
User User
Copyright holderCopyright holder
Example: Apple
Copyright holder
User User User
iPod
iTunes
iPhone Apple TV
Copyright holderCopyright holder
Example: Warner
User
Copyright holder
MSN Music
User User
Warner store
Warner music
Copyright holderCopyright holder
iTunes
Problems with conventional distribution models
- Vertical integration
- Bilateral agreements
- Common interest groups
- Co...
Principles for designing Genero
● Non-exclusive
● End-to-end principle
● Encourage new distribution channels
● Use and reu...
Genero system
Culture in silos
Culture in silos
Free culture connected
Free culture connected
Free culture connected
...
Genero Initiative
Standards organisation to maintain the Genero system
● Defines the Registry behaviour
● Rules for distri...
Genero licence
Service Provider
Example entry
Registry
Copyright holder
Metadata:
Author: John Glenn
Copyright owner: John Glenn
Content ...
Distributor -> creator payment
User
Distributor
Copyright holder
Aggregator
Registry
Copyright holder Copyright holder
Agg...
InWeave Iterative Research Model
Sample endorsements
● ...Genero provides the basic platform for new business models around
free culture to emerge.
– Cory ...
Progress
● Getting commitment for standardisation proves
difficult
– Librarians are enthusiastic, libraries reserved
– Ins...
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Genero nettskap

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Genero nettskap

  1. 1. By Øystein Jakobsen (FriBit) Oystein.jakobsen@fribit.no For Nettskap 2.0 Workshop 12.11 2010 English
  2. 2. About the Copyright stalemate ● None ● Statute of Anne 1709 ● US Constitution 1790 ● Bern convention 1886 ● Recent developments ● ”Mickey Mouse Forever” ● Copyright on Software ● HADOPI ● ACTA ● Patents on methods and biology
  3. 3. Introducing Copyleft ● Free Software Foundation ● Open Source Initiative ● Creative Commons ● Wikimedia ● Free Culture Forum
  4. 4. Theoretical foundation for Genero ● When marginal cost approaches 0, the unit cost will approach 0 – “The penny gap” – Google mail, Google maps ● “Innovation happens elsewhere” – Let others innovate on your content or platform – Amazon, programmable web ● Reduction of transaction costs – Legal, technological, normative and social – Pirate bay ● Distributed services – Create a network through standards instead of services – Identi.ca instead of Twitter, Diaspora instead of Facebook
  5. 5. The architecture of the internet ● Set of standards ● TCP-IP, HTML, CSS ● Set of rules ● Net Neutrality ● Set of technologies ● DNS ● Service providers ● ISP's, Domain registrars http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
  6. 6. Conventional distribution model Copyright holder User Distributor User User Copyright holderCopyright holder
  7. 7. Example: Apple Copyright holder User User User iPod iTunes iPhone Apple TV Copyright holderCopyright holder
  8. 8. Example: Warner User Copyright holder MSN Music User User Warner store Warner music Copyright holderCopyright holder iTunes
  9. 9. Problems with conventional distribution models - Vertical integration - Bilateral agreements - Common interest groups - Complicated permission regime - High risk - No consumer rights - Constant lawsuits - Damages the Internet Less competition Inefficient Unhappy customer base
  10. 10. Principles for designing Genero ● Non-exclusive ● End-to-end principle ● Encourage new distribution channels ● Use and reuse must be permitted and promoted. ● Regular behavior by regular people must be permitted. ● Conventional law enforcement at a minimum
  11. 11. Genero system
  12. 12. Culture in silos
  13. 13. Culture in silos
  14. 14. Free culture connected
  15. 15. Free culture connected
  16. 16. Free culture connected ...
  17. 17. Genero Initiative Standards organisation to maintain the Genero system ● Defines the Registry behaviour ● Rules for distributors and aggregators ● Maintains the Genero licence ● Maintains the Attribution guidelines ● Provide support functions
  18. 18. Genero licence
  19. 19. Service Provider Example entry Registry Copyright holder Metadata: Author: John Glenn Copyright owner: John Glenn Content category: Music Tags: reggae, jazz, fuzzpop Content type:Music album Licence: Genero Content type: Music album Content category: flac song01.flac.torrent song02.flac.torrent Content category: Source song01.midi.torrent song02.midi.torrent Content category: Misc music.video.avi.torrent cover.front.jpg.torrent cover.back.jpg.torrent storplakat.jpg.torrent Monetization distribution: Author- John Glenn: 75% Service Provider- SuperPublish: 10% Sampled- Peter sellers: 15% Business terms UnitCost: 0 RevenueShare: 30%
  20. 20. Distributor -> creator payment User Distributor Copyright holder Aggregator Registry Copyright holder Copyright holder Aggregator Genero Payment Provider $ $ $ $ $ $
  21. 21. InWeave Iterative Research Model
  22. 22. Sample endorsements ● ...Genero provides the basic platform for new business models around free culture to emerge. – Cory Doctorow, author ● ..[Genero] can make it possible to easier distribute digital media in the libraries. – Nils Pharo, Project manager ● ... Genero is a key way to find the benefits of global scale business models of the future that reconciles both old and new ways to create. – Mario Pena, Community and Business Manager
  23. 23. Progress ● Getting commitment for standardisation proves difficult – Librarians are enthusiastic, libraries reserved – Insiders are helping ● Key partners enlisted – Open Educational Resources – P2P foundation – Creative Commons
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