Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012

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What is fascinating is how technology and the human consciousness have evolved concurrently to produce a new world of communication and collaboration. Businesses stuck in the old paradigm have struggled to redefine themselves and communicate online with any integrity to educated, informed decision makers and buyers. Businesses that do not catch up - and wake up - simply won’t be around in the years to come. Some main points for this presentation:
• Know thyself - communicate your story
• Transformation - is not destruction. Lose the fear - corporate culture shift, social implications
• Overcoming challenges & driving social transformation
• Size doesn’t matter - sizing up your audience does
• How we connect - & how to lose friends & alienate people

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  • Social media measurement has helped dozens of organizations take a Methodical Pragmatic and Common Sense approach to measuring social marketing initiatives
  • Embracing Social with Gnostix Social Media Monitoring at Ignite Athens 2012

    1. 1. Embracing SocialRoberta Gogos @rgogoswww.gnostix.gr @gnostix
    2. 2. Welcome to the revolution!
    3. 3. Brands that shy away…
    4. 4. Change is the only constant "When people see things, they feel things. And when they feel things, they change."
    5. 5. Strategy 101: Know thyself
    6. 6. Knowledge ~ Vision ~ Insight Brand = Culture Brand = Community•KNOWLEDGE: Who are you? Understandyour company’s DNA•VISION: What do you want to be?•INSIGHT: Who are you speaking to? What’syour audience (or market)?
    7. 7. Converse don’t broadcastIn new media people want and expectconversations – we must create them!
    8. 8. The business of business is.. S oc ia l
    9. 9. Corporate culture shift• Humanize the company• Information sharing & engaging to create dialogue/ conversations• From hierarchical to horizontal relationships (social media democratizes)
    10. 10. Moving beyond fear…..towards a culture of acceptance. FACT:Most organizations still fear social media
    11. 11. Moving beyond fear…
    12. 12. Where to start?• Use social media to demonstrate executive support and build confidence throughout the organization.• Or start small with a narrow and specific purpose - consider a starter set of social media purposes that are magnetic to individuals to attract them into collaborative communities.
    13. 13. Influence on companystrategy & growth• Bringing together ideas of global workforce• Productivity improvement, reducing email• Faster finding people, info, expertise• Collaborate and share information• Widening of personal networks, build professional relationships, improve own status and creating communities
    14. 14. The big social experimentMany companies are stumbling blindly intosocial media marketing without ameasurement strategy in place.
    15. 15. Listening to customers“Youve got to let the conversations happen,even if you might not like all of thatconversation, its going to happen around thewater cooler anyway.” The thing is to be therewhen they do happen!
    16. 16. Revisit tradition for innovationOrganizations that develop social mediameasurement strategies which align keysuccess metrics with business objectives willevolve more quickly.This requires apragmatic strategy &measurement plan.
    17. 17. Social marketing analytics…is the discipline thathelps companiesmeasure, assess &explain the performanceof social media initiativesin the context of specificbusiness objectives.
    18. 18. Social media isn’t a campaignBut the presence of a friend amongst friends
    19. 19. Successful brands....see themselves as networks which canconnect like-minded people around sharedinterests and causes
    20. 20. Thank you! Learn more: gnostix.gr Email us at info@gnostix.gr Follow us @gnostix on Twitter Meet us on LinkedIn at linkedin.com/company/gnostix Visit our blog at gnostix.gr/blog Like us on Facebook at facebook.com/Gnostix

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