5 take-aways from 1st Social Media World conference 2012

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Despoina Charami, Online Marketing at Gnostix, has closed the first Social Media World conference (2012), hosted at Caravel hotel, Athens, presenting on 5 key social media take-aways.

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5 take-aways from 1st Social Media World conference 2012

  1. 1. Social Media Monitoring & Analytics tool www.gnostix.gr 5 TAKE-AWAYS from1st SOCIAL MEDIA WORLD CONFERENCE 2012 #smw2012 www.gnostix.gr © 2012
  2. 2. #1 SOCIAL MEDIA IS NOT JUST A NEW TECHNOLOGY“Social Media is about sociology & psychology more than technology.” – Brain Solis, Altimeter Group Social Media Monitoring & Analytics tool www.gnostix.gr
  3. 3. #2Be BUSINESSES DON’T MAKE PEOPLE HAPPYSincere, PEOPLE DOOpen, Humanize your companyCollaborative, Be yourselfInterested, Authentic &LikeableBeS.O.C.I.A.L. Social Media Monitoring & Analytics tool www.gnostix.gr
  4. 4. “Engaging […] will be the key tomarketing success and growth, #3 “The problem with trying to determine ROI for Social Mediaeven if that means acknowledging is you are trying to put numericnegative feedback; transparency quantities around humanis paramount.” OPEN UP interactions & conversations, which are not quantifiable.” – Ron Blake, President & CEO,Rewards Network – Jason Falls, Social Media, PR & Marketing expert “If you didn’t get a negative reaction, that “Hell, there are no rules means you’re standing neutral & you have no here; we are trying to point of view. accomplish something.” Who wants to participate in that?” — Thomas A. Edison – Frank Cooper, CEO PepsiCo OPEN UP Social Media Monitoring & Analytics tool www.gnostix.gr
  5. 5. #4 CHANGE “You can buy attention (advertising). You can beg for“A brand is no longer what we tell the attention from the media (PR).consumer it is – it is what consumers You can bug people one at atell each other it is.” time to get attention (sales).- Scott Cook, Board of directors of Or you can earn attention byIntuit, eBay, and Procter & Gamble creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, Best- Selling Author & Speaker Social Media Monitoring & Analytics tool www.gnostix.gr
  6. 6. #4 CHANGE “You can buy attention (advertising). You can beg for“A brand is no longer what we tell the attention from the media (PR).consumer it is – it is what consumers You can bug people one at atell each other it is.” time to get attention (sales).- Scott Cook, Board of directors of Or you can earn attention byIntuit, eBay, and Procter & Gamble creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, Best- Selling Author & Speaker Social Media Monitoring & Analytics tool www.gnostix.gr
  7. 7. #5 START TODAY “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Best Selling AuthorSocial Media Monitoring & Analytics tool www.gnostix.gr
  8. 8. #5 START TODAYDAY 1 – Find your ID “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Best Selling Author Social Media Monitoring & Analytics tool www.gnostix.gr
  9. 9. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Best Selling Author Social Media Monitoring & Analytics tool www.gnostix.gr
  10. 10. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Best Selling Author Social Media Monitoring & Analytics tool www.gnostix.gr
  11. 11. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has madeDAY 6 – Start listening it so easy for you to be remarkable?” – Seth Godin, Best Selling Author Social Media Monitoring & Analytics tool www.gnostix.gr
  12. 12. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has madeDAY 6 – Start listening it so easy for you to be remarkable?” – Seth Godin, Best Selling Author Social Media Monitoring & Analytics tool www.gnostix.gr
  13. 13. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has madeDAY 6 – Start listening it so easy for you to be remarkable?”DAY 7 – Start speaking – Seth Godin, Best Selling AuthorDAY 8 – Start engaging Social Media Monitoring & Analytics tool www.gnostix.gr
  14. 14. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has madeDAY 6 – Start listening it so easy for you to be remarkable?”DAY 7 – Start speaking – Seth Godin, Best Selling AuthorDAY 8 – Start engaging Social Media Monitoring & Analytics tool www.gnostix.gr
  15. 15. #5 START TODAYDAY 1 – Find your IDDAY 2 – Create personal accounts “How can you squander even one moreDAY 3 – Create business accounts day not taking advantage of the greatestDAY 4 – Share with your team shifts of our generation? How dare youDAY 5 – Train you team settle for less when the world has madeDAY 6 – Start listening it so easy for you to be remarkable?”DAY 7 – Start speaking – Seth Godin, Best Selling AuthorDAY 8 – Start engagingDAY 9 – Start monitoringDAY 10 – Start trackingDay 11 – Start leveragingDay 12 – Don’t stopEvery Day – Have fun  Social Media Monitoring & Analytics tool www.gnostix.gr
  16. 16. Social Media Monitoring & Analytics tool www.gnostix.gr
  17. 17. Learn more: www.gnostix.grEmail us at info@gnostix.grFollow us @gnostix on TwitterMeet us on LinkedIn at linkedin.com/company/gnostixVisit our blog at gnostix.gr/blogLike us on Facebook at facebook.com/Gnostix

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