Council for Health and Human Service Ministries 2011


Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Council for Health and Human Service Ministries 2011

  1. 1. What is Social Media?
  2. 2. Social Media Impact•Facebook has more than 550 million users; 200 million log on at least onceevery day (source: Facebook)•More that 1.5 million local businesses have active pages; 20-million peoplebecome “fans” every day•Twitter has 89 million monthly visitors to the site•50 million “tweets” are sent every day•LinkedIn has over 60 million users; executives from all Fortune 500 companiesare LinkedIn members (source: LinkedIn)
  3. 3. Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% (Source: Pew Internet Research)
  4. 4. Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% Usage among those 50-64 year olds: 47% (Source: Pew Internet Research)
  5. 5. Pew Internet Survey
  6. 6. Social Media Point of View •First: Don’t abandon what works now •Enhance online marketing •Extension of your brand •Leverage existing knowledge •Generate conversation •Build credibility •Provide insight •Utilize as additional public relations tool
  7. 7. Examples of Seniorsand Senior LivingCommunitiesUsing Social Media
  8. 8. Blogs
  9. 9. Twitterupdatespostedon homepage ofweb site
  10. 10. Recruiting via Twitter ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) #jobs #shjobs discoverchefs: Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA about 6 hours ago from Google HRJobsDEN: Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) #jobs #shjobs about 7 hours ago from twitterfeed tmj_mia_cler: Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) #Jobs #TweetMyJOBS 2 days ago from API
  11. 11. “I can’t wait to send my parents there!”
  12. 12. “I can’t wait to send my parents there!”We look forward to welcoming your parents Patty! See you soon.
  13. 13. Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
  14. 14. Social Media as a Public Relations Tool•Builds Credibility•Establishes community/organization as aresource•Builds relationships with media (recent polls show 79% of reporters/editors use socialmedia as part of research)•Added awareness aboutcommunity/organization
  15. 15. Social Media and Crisis Communications
  16. 16. Top Techniques to be Successful•Keep content fresh and timely•Content should be transparent; no“marketing speak”•Share thoughts, ideas•Encourage conversation, be flexible•Tell stories; use pictures and video
  17. 17. So how do you get started?
  18. 18. Top Line Approach•Develop an effective social media policy•Seek to integrate social media with current marketingplans/help in “spreading the word”•Determine what social media tools can/should be used•Develop content guideline (editorial calendar)•Determine who is best to handle updates•Incorporate in crisis management plans•Consider Search Engine Optimization•Social media monitoring
  19. 19. QUESTIONS?Randy EiltsDirector of Public RelationsGlynnDevinsreilts@glynndevins.com913-491-0600