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Council for Health and Human Service Ministries 2011
 

Council for Health and Human Service Ministries 2011

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    Council for Health and Human Service Ministries 2011 Council for Health and Human Service Ministries 2011 Presentation Transcript

    • What is Social Media?
    • Social Media Impact•Facebook has more than 550 million users; 200 million log on at least onceevery day (source: Facebook)•More that 1.5 million local businesses have active pages; 20-million peoplebecome “fans” every day•Twitter has 89 million monthly visitors to the site•50 million “tweets” are sent every day•LinkedIn has over 60 million users; executives from all Fortune 500 companiesare LinkedIn members (source: LinkedIn)
    • Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% (Source: Pew Internet Research)
    • Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% Usage among those 50-64 year olds: 47% (Source: Pew Internet Research)
    • Pew Internet Survey
    • Social Media Point of View •First: Don’t abandon what works now •Enhance online marketing •Extension of your brand •Leverage existing knowledge •Generate conversation •Build credibility •Provide insight •Utilize as additional public relations tool
    • Examples of Seniorsand Senior LivingCommunitiesUsing Social Media
    • Blogs
    • Twitterupdatespostedon homepage ofweb site
    • Recruiting via Twitter ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise Senior Living (Atlanta, GA) http://bit.ly/cf38Kj #jobs #shjobs discoverchefs: Chef Jobs - Food Service Director - Atria Senior Living Group - Kimberton, PA http://goo.gl/fb/GNEyR about 6 hours ago from Google HRJobsDEN: Hiring a Sales Training Specialist at Emeritus Senior Living (Denver, CO) http://bit.ly/cNmGWJ #jobs #shjobs about 7 hours ago from twitterfeed tmj_mia_cler: Brookdale Senior Living Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK #Jobs #TweetMyJOBS 2 days ago from API
    • “I can’t wait to send my parents there!”
    • “I can’t wait to send my parents there!”We look forward to welcoming your parents Patty! See you soon.
    • Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes
    • Social Media as a Public Relations Tool•Builds Credibility•Establishes community/organization as aresource•Builds relationships with media (recent polls show 79% of reporters/editors use socialmedia as part of research)•Added awareness aboutcommunity/organization
    • Social Media and Crisis Communications
    • Top Techniques to be Successful•Keep content fresh and timely•Content should be transparent; no“marketing speak”•Share thoughts, ideas•Encourage conversation, be flexible•Tell stories; use pictures and video
    • So how do you get started?
    • Top Line Approach•Develop an effective social media policy•Seek to integrate social media with current marketingplans/help in “spreading the word”•Determine what social media tools can/should be used•Develop content guideline (editorial calendar)•Determine who is best to handle updates•Incorporate in crisis management plans•Consider Search Engine Optimization•Social media monitoring
    • QUESTIONS?Randy EiltsDirector of Public RelationsGlynnDevinsreilts@glynndevins.com913-491-0600http://twitter.com/glynnDevinshttp://www.facebook.com/glynndevins