What is Social Media?<br />
Social Media Impact<br /><ul><li>Facebook has more than 550 million users; 200 million log on at least once every day (sou...
More that 1.5 million local businesses have active pages; 20-million people become “fans” every day
Twitter has 89 million monthly visitors to the site
50 million “tweets” are sent every day
LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members  (source: LinkedIn)</li...
Are Seniors Using Social Media?<br />One in four users age 65+ now use social media: 26%<br />Usage among those 50-64 year...
Pew Internet <br />Survey<br />
Social Media Point of View<br /><ul><li>First: Don’t abandon what works now
Enhance online marketing
Extension of your brand
Leverage existing knowledge
Generate conversation
Build credibility
Provide insight
Utilize as additional public relations tool</li></li></ul><li>Examples of Seniors and Senior Living Communities <br />Usin...
Blogs<br />
Twitter updates<br />posted on home<br />page of <br />web site<br />
Recruiting via Twitter<br />ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise SeniorLiving (Atlanta, GA)...
“I can’t wait to send my parents there!”<br />
“I can’t wait to send my parents there!”<br />We look forward to welcoming your parents Patty! See you soon.<br />
Is Social Media Working for Senior Living?<br />Cedar Community<br />West Bend, Wisconsin<br />1st Quarter of 2010<br />31...
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Council for Health and Human Service Ministries 2011

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  • Silverado Senior Living--34 locations across California, Texas, Utah, and Arizona.
  • Very savy job seekers—Tweet My Job--- $19.99 for 30 daysTweetMyJob.com
  • Information attributed to Tracey MacGregor, Director of Marketing and Communications
  • Council for Health and Human Service Ministries 2011

    1. 1.
    2. 2. What is Social Media?<br />
    3. 3. Social Media Impact<br /><ul><li>Facebook has more than 550 million users; 200 million log on at least once every day (source: Facebook)
    4. 4. More that 1.5 million local businesses have active pages; 20-million people become “fans” every day
    5. 5. Twitter has 89 million monthly visitors to the site
    6. 6. 50 million “tweets” are sent every day
    7. 7. LinkedIn has over 60 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn)</li></li></ul><li>Are Seniors Using Social Media?<br />One in four users age 65+ now use social media: 26%<br />(Source: Pew Internet Research)<br />
    8. 8. Are Seniors Using Social Media?<br />One in four users age 65+ now use social media: 26%<br />Usage among those 50-64 year olds: 47%<br />(Source: Pew Internet Research)<br />
    9. 9. Pew Internet <br />Survey<br />
    10. 10. Social Media Point of View<br /><ul><li>First: Don’t abandon what works now
    11. 11. Enhance online marketing
    12. 12. Extension of your brand
    13. 13. Leverage existing knowledge
    14. 14. Generate conversation
    15. 15. Build credibility
    16. 16. Provide insight
    17. 17. Utilize as additional public relations tool</li></li></ul><li>Examples of Seniors and Senior Living Communities <br />Using Social Media<br />
    18. 18. Blogs<br />
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24. Twitter updates<br />posted on home<br />page of <br />web site<br />
    25. 25. Recruiting via Twitter<br />ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise SeniorLiving (Atlanta, GA) http://bit.ly/cf38Kj#jobs#shjobs<br /> <br />discoverchefs: Chef Jobs - Food Service Director - Atria SeniorLiving Group - Kimberton, PA http://goo.gl/fb/GNEyRabout 6 hours ago from Google<br /> <br />HRJobsDEN: Hiring a Sales Training Specialist at Emeritus SeniorLiving (Denver, CO) http://bit.ly/cNmGWJ#jobs#shjobsabout 7 hours ago from twitterfeed<br />  <br />tmj_mia_cler: Brookdale SeniorLiving Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK#Jobs#TweetMyJOBS2 days ago from API<br />
    26. 26.
    27. 27. “I can’t wait to send my parents there!”<br />
    28. 28. “I can’t wait to send my parents there!”<br />We look forward to welcoming your parents Patty! See you soon.<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36.
    37. 37. Is Social Media Working for Senior Living?<br />Cedar Community<br />West Bend, Wisconsin<br />1st Quarter of 2010<br />31% of Web visits directly from Facebook<br />Average time on site: 6 ½ minutes<br />
    38. 38. Social Media as a Public Relations Tool<br /><ul><li>Builds Credibility
    39. 39. Establishes community/organization as a resource
    40. 40. Builds relationships with media</li></ul> (recent polls show 79% of reporters/editors use social media as part of research)<br /><ul><li>Added awareness about community/organization</li></li></ul><li>Social Media and Crisis Communications<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44. Top Techniques to be Successful<br /><ul><li>Keep content fresh and timely
    45. 45. Content should be transparent; no “marketing speak”
    46. 46. Share thoughts, ideas
    47. 47. Encourage conversation, be flexible
    48. 48. Tell stories; use pictures and video </li></li></ul><li>So how do you get started?<br />
    49. 49. Top Line Approach<br /><ul><li>Develop an effective social media policy
    50. 50. Seek to integrate social media with current marketing plans/help in “spreading the word”
    51. 51. Determine what social media tools can/should be used
    52. 52. Develop content guideline (editorial calendar)
    53. 53. Determine who is best to handle updates
    54. 54. Incorporate in crisis management plans
    55. 55. Consider Search Engine Optimization
    56. 56. Social media monitoring</li></li></ul><li>QUESTIONS?<br />Randy Eilts<br />Director of Public Relations<br />GlynnDevins<br />reilts@glynndevins.com<br />913-491-0600<br />http://twitter.com/glynnDevins<br />http://www.facebook.com/glynndevins<br />
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