BXNE Digital Marketing Presentation Day 1

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Glow Creative & Virtuoso Digital Marketing Presentation delivered on Day 1 of the exhibition.

Glow Creative & Virtuoso Digital Marketing Presentation delivered on Day 1 of the exhibition.

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Transcript

  • 1. Grow Your Business with Digital MarketingPresented by:Maureen Storey – Virtuoso Digital Marketing & Sarah Weightman – Glow Creative Marketing
  • 2. Introduction
    Maureen Storey
    Virtuoso Digital Marketing
    Sarah Weightman
    Glow Creative Marketing
    A blend of creativity, expertise & experience
  • 3. Overview of Seminar
    Digital evolution
    What is digital marketing?
    The new rules of engagement
    Where to start
    Overview of main channels
    Key benefits for YOUR business
  • 4. 1989
    Where it all began, Tim-Berners-Lee invents the World Wide Web.
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 5. 1990s
    The 90s are here and the Internet really takes off!
    It took only 4 years for the internet to reach 50 million users.
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 6. 1995
    Microsoft Internet Explorer is launched and Search Engine Optimisation comes into use
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 7. 1996
    Nokia produce the first phone with Internet connectivity the Nokia 9000
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 8. 1998
    Sergey M. Brin and Lawrence E. Page suspended their Ph.D studies to start up Google in a rented garage
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 9. 2001
    Research In Motion launches a mobile phone email system for the BlackBerry (US)
    1st Generation of the Web - Web 1.0
    Digital Evolution
  • 10. 2002
    The 2nd Generation of the Web is underway
    and the term ‘Web 2.0’ is created
    USER-GENERATED CONTENT TAKES OFF
    2nd Generation of the Web begins – Web 2.0
    Digital Evolution
  • 11. 2005
    Three former PayPal employees create YouTube - now the second largest search engine
    Facebook and Google Analytics are launched
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 12. 2006
    The number of Internet users in the world surpasses 1 billion!
    Google buys YouTube
    Twitter is launched
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 13. 2007
    Google launches Google Checkout in the UK
    Microsoft buys shares in Facebook, becoming its sole advertising partner
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 14. 2008
    Mobile access to the Internet exceeded desktop computer access for the first time
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 15. 2009
    The Internet turns 20!
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 16. 2010
    First Twitter update from space: “Launch was awesome! I am feeling great, working hard & enjoying the magnificent views, the adventure of a lifetime has begun!”.
    Facebook places is launchedFacebook becomes the 3rd largest web company in the US just behind
    Google and Amazon
    2nd Generation of the Web – Web 2.0
    Digital Evolution
  • 17. 2011 Snapshot
    Two thirds of the world’s Internet population now visit a social network site or blog weekly
    220+ million people visit the top 25 social networks each month
    Time spent visiting Social Media sites now exceeds time spent emailing
    In 2009, 23% of UK mobile web users (2M people) visited social networks through their handsets
  • 18. What is Digital Marketing?
    Range of digital channels that share all or one of the following characteristics:
  • Case Study: Facebook (Porsche)
  • 24. Digital Marketing Benefits
    Measure SuccessTrack the success of
    digital campaigns
    Build Trust & confidence in your brand
    Search Engine
    Marketing
    Business
    Blogging
    HUB
    Company
    Website
    Greater FlexibilityEasy to change,
    update & test content
    Grow Client BaseSell more products
    and services
    Email
    Marketing
    Social
    Media
    InstantMore responsive
    Add ValueGive customers extra
    benefits online
    Engage(Get Close To Customers)Understand behaviour,
    create 2 way dialogue
  • 25. The New Rules of EngagementEngage like your going to be married!
  • 26. Integrated Marketing
    Consider your marketing mix
    Don’t use one technique in isolation
    Unify a range of methods to enforce your brand
    Link your website to social networks
    Enable email sign-up
  • 27. BT
  • 28. Take old principles & apply to new channels
    STRATEGY
    What are your objectives?
    Who and where are your customers?
    Which channels are right for them?
    How should you communicate your message?
    How can you make an impact?
    How will we measure success?
  • 29. Volvo Case Study
  • 30. Planning Your Campaign
    Consistent Brand
    Creative
    Innovative
    Impactful
    Well designed
    Good copywriting
    Integrated approach
  • 31. Case Study: VideoCorning (Gorilla Glass)
  • 32. Case Study: VideoCorning (Gorilla Glass)
  • 33. Where to start …
    Facebook(for business page)
    LinkedIn(personal & business)
    Twitter Profile
    Business Blog(internal to website)
    Mashable Small Business Social Media Use Infographic, 2011
  • 34. Facebook ideas
    Have a complete profile (builds trust)
    Enable e-newsletter subscription
    Post business updates
    Share useful articles & links
    Link to your blog posts
    Post discounts and package deals
    Share survey / research data
    Signpost to clients & colleagues
  • 35. Case Study: Facebook (Ikea)
  • 36. Local Business Case StudyTrampas – The Mens Room
  • 37. Use a Business Blog to …
    Share passion, insight & experience
    Answer common customer queries
    Link to interesting posts/articles/web pages
    Share industry information
    Post videos/slides
    Show the human side of your business
    Publish case studies & testimonials
    Influence purchasing decisions
    Enhance your SEO
  • 38. Case Study: Blogging
    www.quantum-controls.co.uk/blog
  • 39. Use Twitter to …
    Build brand reputation
    Provide customer service that “delights”
    Ask questions & test new ideas
    Notify customers
    Keep an eye on competitors
    Share the human side of your company
    Connect with new people
  • 40. Other important digital channels
    Email Marketing
    Search Engine Marketing
    Video Marketingand up and coming
    Mobile marketing
  • 41. Use Video Marketing to …
    Build your brand
    Put a face & voice to your message
    Build trust
    Business overview
    Video testimonials
    Product demos
    Case Studies
    Product reviews
    Education
  • 42. Video Marketing Case StudyPOROTHERM
  • 43. Email Marketing Benefits
    Added value (extra benefitsonline)
    Reduced costs (compared to post)
    Gets you closer to customers (tracking)
    Wider distribution, promotion & sales
    Extends brand reputation online
  • 44. Types of Email Campaigns …
    e-Newsletters
    Catalog Emails (showcase products)
    Email Press Releases
    Surveys / Polls
    Promotional Emails
    Invitations
    Special occasions: customer birthdays, anniversaries
  • 45. Your website is the hub …make it interactive
    Likes
    YourWebsite
    eNewsletter
    Followers
    Subscribers
    Connections
    Subscribers
    Blog
  • 46. Case Study: Flow Learning
    www.flowlearning.co.uk
  • 47. Key Benefits of Digital Marketing
    Easy to Share – build customer trust & confidence
    Adds Value – to products & services, maintain customer loyalty
    Grows your clients base – interaction & engagement
    Connects with customers – ensure customer “delight”
    Builds Your Reputation Online
    Grows Your Business!
  • 48. Thank You
    Any questions?