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Public Opinion Landscape:Same-Sex MarriageJune 20130
1Information Flow About Charter SchoolsLATEST MEASURES OF SUPPORT FOR SAME-SEXMARRIAGE; SUPPORTVARIES BY QUESTIONWORDINGShould Should not Unsure55% 44% 2%CNN/ORC: Do you think marriages between gay and lesbian couplesshould or should not be recognized by the law as valid, with the samerights as traditional marriages?June 11-13, 2013Gallup: Do you think marriages between same-sex couples shouldor should not be recognized by the law as valid, with the samerights as traditional marriages?May 2-7, 2013NBC/WSJ: Do you favor or oppose allowing gay andlesbian couples to enter into same-sex marriages?" Iffavor or oppose: "Would you say that you stronglyfavor/oppose, or just somewhat favor/oppose?April 5-8, 2013StronglyFavorSomewhatFavorSomewhatopposeStronglyopposeNotSure38% 15% 10% 32% 5%53% (FAVOR) 42% (OPPOSE)ABC News/Washington Post: Overall, do you support or opposeallowing gays and lesbians to marry legally?June 5-9, 2013Support Oppose Unsure57% 40% 3%Should Should not Unsure53% 45% 3%
SUPPORT FOR SAME-SEX MARRIAGE SEES 13%INCREASE SINCE 2008Source: Gallup Historical DataJust three years ago, support for gay marriage was 44%. The current 53% level of support isessentially double the 27% in Gallups initial measurement on gay marriage, in 1996.2
POLITICALLY, DEMOCRATS, INDEPENDENTS, ANDLIBERALS ALL SHOW INCREASING SUPPORT FORSAME-SEX MARRIAGE OVER TIMESource: Gallup Historical Data3
YOUNG AMERICANS ARE MORE LIKELY THANOLDER AMERICANS TO FAVOR SAME-SEXMARRIAGESource: Gallup Historical Data4
YET, AMERICANS NOT CONVINCED OFSOCIETAL BENEFIT OF SAME-SEX MARRIAGESource: Gallup Poll, May 2-7, 20135Just your best guess, do you think that allowing two people of the samesex to legally marry will change society for the better, will it have no effect,or will it change our society for the worse?19%39% 40%0%5%10%15%20%25%30%35%40%45%Better Worse No effect
GREATER NUMBER OF AMERICANS KNOW SOMEONEWHO IS GAY OR LESBIAN THAN DID TEN YEARS AGODo you have a work colleague, close friend, or relative who is gay or lesbian?Source: CBS News Poll, March 20 - 24, 2013Don’t know Don’t know2003 20136No55%Yes44%No37%Yes61%+15
KNOWING SOMEONE WHO IS GAY OR LESBIAN MAKESONE SIGNIFICANTLY MORE LIKELY TO SUPPORT SAME-SEX MARRIAGEDo you think it should be legal or not legal for same-sex couples to marry?Note: “DON’T KNOW” results not shown.66%34%29%56%Legal Not legalDo not have a gay/lesbiancolleague, friend, or relativeHave a gay/lesbiancolleague, friend, or relativeSource: CBS News Poll, March 20 - 24, 20137
MORE NOW THINK LEGALLY RECOGNIZED SAME-SEXMARRIAGE IS INEVITABLE THAN IN 200459%31%10%72%21%7%0102030405060708090100Inevitable Not inevitable Dont know/refused20042013Regardless of your opinion about same-sex marriage, do you thinklegal recognition of it is inevitable or not?Source: Pew Research Center, May 1-5, 20138
MAJORITY OF AMERICANS THINK FEDERAL GOV’TSHOULD LEGALLY RECOGNIZE SAME-SEX MARRIAGESPERFORMED IN STATES THAT ALLOW THEMSource: CNN/ORC Poll, June 11-13, 20139As you may know, several states legally recognize marriages between gay or lesbian couples.Regardless of how you feel about the laws in those states, do you think the federal governmentshould or should not legally recognize the same-sex marriages that have been performed instates that allow them?39%60%0% 10% 20% 30% 40% 50% 60% 70%Should notShouldNote: “Unsure” results not shown.
NEARLY TWO-IN-THREE SUPPORT GIVING SAME-SEX COUPLES FEDERAL BENEFITSSource: ABC News/Washington Post , June 5-9, 2013Do you support or oppose givingsame-sex couples federal benefits?Note: “Don’t Know” results not shown.SupportOppose63%34%10
BUT AMERICANS ARE DIVIDED ON FEDERALSTANDARD DEFINING MARRIAGEIf there were a federalstandard definingmarriage across thecountry, would you preferit include same-sexmarriage in the definitionof marriage or definemarriage as between oneman and one woman?48%One man,One woman47%IncludeSame-SexMarriage11Source: NBC News/Wall Street Journal Poll, April 5-8, 2013Note: “Unsure” results not shown.
MAJORITY OF AMERICANS THINK LEGALITY OFSAME-SEX MARRIAGE SHOULD BE DECIDED ONTHE BASIS OF THE U.S. CONSTITUTIONSource: Quinnipiac University Poll, April 25-29, 201312Do you think each state should make its own law on whether same-sex marriage islegal or illegal there, or do you think this should be decided for all states on the basisof the U.S. Constitution?Note: “Unsure” results not shown.57%U.S. Constitution36%State Laws
13GPG ResearchGPG has a full-scale internal research team offering the full complement of qualitative andquantitative public opinion research services. We use research to inform messagedevelopment and communication strategy, as well as to help clients assess and monitorcritical issues and track the effectiveness of strategic communication campaigns.GPG has a deep experience conducting research about complex economic and political topicswith diverse audiences. We go beyond the standard Q&A, using innovative, projectivetechniques to uncover key insights. The result is actionable research that helps shape ourclients’ messaging and strategy.For more information about this presentationor to find out more about GPG’s research capabilities contact:Jason Boxt (firstname.lastname@example.org)