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NEW MEDIA STRATEGIES FOR NONPROFITS<br />Gloria M. Boone, Ph.D.<br />Professor, Communication & Journalism<br />Suffolk Un...
Generations Online in 2009 - Sydney Jones & Susannah Fox<br />2<br />Gloria Boone, New Media Strategies for Nonprofits, 20...
 Social Media<br />Audience is targeted<br />Participation increased<br />Easy to use<br />Low cost<br />Outreach to clien...
YOU ARE THE MEDIA<br />4<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Demographics of Social Media 2009<br />5<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
6<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Friends & Organize Events<br />89% use social media to stay in touch with friends<br />43% use social media to organize wi...
Nonprofit<br />1.4 million  nonprofit organizations<br />Private giving reached $295 billion<br />61.2 million people volu...
9<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
10<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
11<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Blog<br />11% of Americans have created a blog<br />28% of teens have created a blog<br />32% of American read blogs often...
13<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
14<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Facebook<br />83 million Americans<br />22% of adults have a Facebook profile<br />55% female<br />More affluent, more col...
16<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
MySpace<br />65 million users<br />50% of adults have a MySpace profile<br />58% female<br />Teens and young adults, fewer...
18<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
19<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
20<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
21<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
LinkedIn<br />11.8 million Americans<br />6% of adults have a LinkedIn profile<br />57% male<br />Medium age is 40<br />Af...
23<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Twitter <br />Real time short messages <br />140 characters<br />15 million users<br />One of the fastest growing sites<br...
25<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
Action Plan<br />Start with a website <br />Know your audience<br />Clear message<br />Contact<br />Contribute<br />Use Im...
Resources & References<br />Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter<br />Jones, S. & Fox, S. (...
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New Media Strategies For Nonprofits

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Nonprofits groups and organization can use social media for promotion, publicity, and fundraising. Examples from Facebook, MySpace and Twitter.

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Transcript of "New Media Strategies For Nonprofits"

  1. 1. NEW MEDIA STRATEGIES FOR NONPROFITS<br />Gloria M. Boone, Ph.D.<br />Professor, Communication & Journalism<br />Suffolk University- gboone@suffolk.edu<br />Infoacrs.com- http://infoacrs.com<br />http://infoacrs.com/newmedianonprofits.pdf<br />APRIL 17, 2009CAPE COD COMMUNITY COLLEGETILDEN ARTS CENTER<br />
  2. 2. Generations Online in 2009 - Sydney Jones & Susannah Fox<br />2<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  3. 3. Social Media<br />Audience is targeted<br />Participation increased<br />Easy to use<br />Low cost<br />Outreach to clients<br />Compete for revenue<br />3<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  4. 4. YOU ARE THE MEDIA<br />4<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  5. 5. Demographics of Social Media 2009<br />5<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  6. 6. 6<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  7. 7. Friends & Organize Events<br />89% use social media to stay in touch with friends<br />43% use social media to organize with others for an event, issue or cause<br />7<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  8. 8. Nonprofit<br />1.4 million nonprofit organizations<br />Private giving reached $295 billion<br />61.2 million people volunteered<br />9.7 percent of jobs are in nonprofits<br />http://www.urban.org/publications/901164.html<br />8<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  9. 9. 9<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  10. 10. 10<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  11. 11. 11<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  12. 12. Blog<br />11% of Americans have created a blog<br />28% of teens have created a blog<br />32% of American read blogs often<br />12<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  13. 13. 13<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  14. 14. 14<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  15. 15. Facebook<br />83 million Americans<br />22% of adults have a Facebook profile<br />55% female<br />More affluent, more college grads<br />One of the fastest growing sites for women 55+<br />70% of users are outside of U.S.<br />15<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  16. 16. 16<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  17. 17. MySpace<br />65 million users<br />50% of adults have a MySpace profile<br />58% female<br />Teens and young adults, fewer college grads, less affluent<br />17<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  18. 18. 18<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  19. 19. 19<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  20. 20. 20<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  21. 21. 21<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  22. 22. LinkedIn<br />11.8 million Americans<br />6% of adults have a LinkedIn profile<br />57% male<br />Medium age is 40<br />Affluent<br />College and graduate school<br />22<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  23. 23. 23<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  24. 24. Twitter <br />Real time short messages <br />140 characters<br />15 million users<br />One of the fastest growing sites<br />Tech users<br />More Mobile user<br />Medium age is 31<br />24<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  25. 25. 25<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  26. 26. Action Plan<br />Start with a website <br />Know your audience<br />Clear message<br />Contact<br />Contribute<br />Use Images<br />Add social media<br />User generated content to add passion<br />Build trust<br />26<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
  27. 27. Resources & References<br />Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter<br />Jones, S. & Fox, S. (2009, January 28). Generations Online in 2009<br />Lenhart, A. (2009, January 14). Adults and Social Network Websites<br />Lenhart, A. & Fox, S. (2009, Feb. 12). Twitter and Facebook Updating<br />Wing K.T. & Pollak T. H. & Blackwood A. (2008). The Nonprofit Almanac 2008, Urban Institute Press <br />27<br />Gloria Boone, New Media Strategies for Nonprofits, 2009<br />
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