New Media Strategies For Nonprofits
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New Media Strategies For Nonprofits

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Nonprofits groups and organization can use social media for promotion, publicity, and fundraising. Examples from Facebook, MySpace and Twitter.

Nonprofits groups and organization can use social media for promotion, publicity, and fundraising. Examples from Facebook, MySpace and Twitter.

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New Media Strategies For Nonprofits Presentation Transcript

  • 1. NEW MEDIA STRATEGIES FOR NONPROFITS
    Gloria M. Boone, Ph.D.
    Professor, Communication & Journalism
    Suffolk University- gboone@suffolk.edu
    Infoacrs.com- http://infoacrs.com
    http://infoacrs.com/newmedianonprofits.pdf
    APRIL 17, 2009CAPE COD COMMUNITY COLLEGETILDEN ARTS CENTER
  • 2. Generations Online in 2009 - Sydney Jones & Susannah Fox
    2
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 3. Social Media
    Audience is targeted
    Participation increased
    Easy to use
    Low cost
    Outreach to clients
    Compete for revenue
    3
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 4. YOU ARE THE MEDIA
    4
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 5. Demographics of Social Media 2009
    5
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 6. 6
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 7. Friends & Organize Events
    89% use social media to stay in touch with friends
    43% use social media to organize with others for an event, issue or cause
    7
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 8. Nonprofit
    1.4 million nonprofit organizations
    Private giving reached $295 billion
    61.2 million people volunteered
    9.7 percent of jobs are in nonprofits
    http://www.urban.org/publications/901164.html
    8
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 9. 9
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 10. 10
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 11. 11
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 12. Blog
    11% of Americans have created a blog
    28% of teens have created a blog
    32% of American read blogs often
    12
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 13. 13
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 14. 14
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 15. Facebook
    83 million Americans
    22% of adults have a Facebook profile
    55% female
    More affluent, more college grads
    One of the fastest growing sites for women 55+
    70% of users are outside of U.S.
    15
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 16. 16
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 17. MySpace
    65 million users
    50% of adults have a MySpace profile
    58% female
    Teens and young adults, fewer college grads, less affluent
    17
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 18. 18
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 19. 19
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 20. 20
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 21. 21
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 22. LinkedIn
    11.8 million Americans
    6% of adults have a LinkedIn profile
    57% male
    Medium age is 40
    Affluent
    College and graduate school
    22
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 23. 23
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 24. Twitter
    Real time short messages
    140 characters
    15 million users
    One of the fastest growing sites
    Tech users
    More Mobile user
    Medium age is 31
    24
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 25. 25
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 26. Action Plan
    Start with a website
    Know your audience
    Clear message
    Contact
    Contribute
    Use Images
    Add social media
    User generated content to add passion
    Build trust
    26
    Gloria Boone, New Media Strategies for Nonprofits, 2009
  • 27. Resources & References
    Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter
    Jones, S. & Fox, S. (2009, January 28). Generations Online in 2009
    Lenhart, A. (2009, January 14). Adults and Social Network Websites
    Lenhart, A. & Fox, S. (2009, Feb. 12). Twitter and Facebook Updating
    Wing K.T. & Pollak T. H. & Blackwood A. (2008). The Nonprofit Almanac 2008, Urban Institute Press
    27
    Gloria Boone, New Media Strategies for Nonprofits, 2009