Pablo Álvarez
Group Innovation Manager
Group Marketing
lastminute.com
11 November 2008
1

Travel Innovation
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lastminute.com started trading in April 1998 and since
then lastminute.com has been at the forefront of travel
innovation
e.g. “first commercial WAP-based restaurant booking
service - launched 4 May 2000.”
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“radar”
www.lastminute.com/radar
launched November 2008
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radar
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“pronto”
http://pronto.lastminute.com
launched November 2008
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“fonefood”
m.lastminute.com/fonefood
launched August 2008
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m.lastminute.com/fonefood
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description
fonefood is a mobile website to find and
book restaurants across Europe.
http://m.lastminute.com/fonefood
Main characteristics:
6.000+ restaurants across Europe
Restaurant deals in UK
Free bookings, no need of a credit card
Quality and ease of the interface
Detection of your mobile location
Multilanguage
iphone version of fonefood
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Activity summary
date Event
Nov fonefood also in french and german
Nov Android version live
13-
13-Oct iphone version live
05-
05-Sep fonefood officially launched in Sweden
22-
22-Aug Launch Google Gears API
19-
19-Aug Link from cool gorilla phrasebooks activated
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14-Aug Launch
13
fonefood; english and swedish interface
fonefood;

http://uk.youtube.com/watch?v=RJOoEkAekBU
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Nokia Android G1
Windows mobile iPhone
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Supported handsets
fonefood is optimized for the following handsets:
– 320x480 touch screen handsets: Android + iPhone & iPod
– 240x320 screen resolution handsets: N95, Sony Ericsson
K800i, HTC TytnII
– 176x220 screen resolution handsets: Sony Ericsson W810i,
Nokia N70
It also works properly on Blackberries, Samsungs, etc
The basic functions should still work on low end phones (e.g. text
description of a restaurant should still be accessible).
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What’s Next ?
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Thanks to:
Photos and pictures under Creative Commons from:
Flickr user Cedric1981 (restaurant table foto)
Heike Scholz from Mobile-Zeitgeist (mobile 2.0 picture)
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labs.lastminute.com
Thank you
Pablo Álvarez
Group Innovation Manager; Group Marketing
palvarez@lastminute.com
11 November 2008
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