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ONLINE PANEL RESEARCH
GOES MOBILE:
         A FIRST LOOK
SVEN SCHERRER
MRC 2010 // London (UK) // March 8, 2010.
AGENDA                                            2

Online panel research goes mobile: A first look



 1. Panel – A quic...
PANEL – A QUICK INTRO


 „Panel
 „Panel“ - a group of individuals that are interviewed at regular time intervals
         ...
PANEL – A QUICK INTRO II
Panelmanagement                      Data & Quality
                                     checks

...
AGENDA                                            5

Online panel research goes mobile: A first look



 1. Panel – A quic...
MOBILE PANEL – GOOD REASONS


 Changing markets
          markets.
 Technology is ready.
 Reach all your audiences.
 Insta...
AGENDA                                            7

Online panel research goes mobile: A first look



 1. Panel – A quic...
MOBILE PANEL   8

WELCOME
MOBILE PANEL   9

HOMEPAGE
MOBILE PANEL        10

REGISTRATION FORM
MOBILE PANEL   11

HOMEPAGE
MOBILE PANEL   12

ABOUT US
MOBILE PANEL   13

HOMEPAGE
MOBILE PANEL     14

PRIVACY POLICY
MOBILE PANEL   15

HOMEPAGE
MOBILE PANEL   16

LOGIN FORM
MOBILE PANEL    17

PERSONAL VIEW
MOBILE PANEL   18

MY SURVEYS
MOBILE PANEL             19

SURVEY VIEW: STARTPAGE
MOBILE PANEL          20

SURVEY VIEW: SINGLE
RESPONSE QUESTION
TYPE
MOBILE PANEL             21

SURVEY VIEW: MULTI
RESPONSE QUESTION TYPE
MOBILE PANEL          22

SURVEY VIEW: SINGLE
RESPONSE QUESTION
TYPE
MOBILE PANEL         23

SURVEY VIEW: DROP-
DOWN QUESTION TYPE
MOBILE PANEL               24

SURVEY VIEW: ENDING PAGE
MOBILE PANEL    25

PERSONAL VIEW
MOBILE PANEL    26

MY INCENTIVES
MOBILE PANEL    27

MY INCENTIVES
MOBILE PANEL    28

MY INCENTIVES
MOBILE PANEL    29

PERSONAL VIEW
MOBILE PANEL   30

HOMEPAGE
AGENDA                                            31

Online panel research goes mobile: A first look


 1. Panel – A quic...
QUESTIONS ?
THANK YOU
  for your attention!

sven.scherrer@globalpark.com
ABOUT US    Globalpark provides panel, community and survey software that enables organizations to manage
            what...
© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH
                    AG           ...
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Mobile Research Conference 2010 Globalpark Panel

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AGENDA
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A

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Transcript of "Mobile Research Conference 2010 Globalpark Panel"

  1. 1. ONLINE PANEL RESEARCH GOES MOBILE: A FIRST LOOK SVEN SCHERRER MRC 2010 // London (UK) // March 8, 2010.
  2. 2. AGENDA 2 Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & A
  3. 3. PANEL – A QUICK INTRO „Panel „Panel“ - a group of individuals that are interviewed at regular time intervals intervals. Classic panel study Online (Access) Panel Online customer Panel
  4. 4. PANEL – A QUICK INTRO II Panelmanagement Data & Quality checks Communication Panelwebsite Sampling Recruiting Incentives Surveys
  5. 5. AGENDA 5 Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & A
  6. 6. MOBILE PANEL – GOOD REASONS Changing markets markets. Technology is ready. Reach all your audiences. Instantaneous feedback. In-the-moment feedback. New avenues for event evaluation customer satisfaction surveys and ad evaluation, testing. New data sources.
  7. 7. AGENDA 7 Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & A
  8. 8. MOBILE PANEL 8 WELCOME
  9. 9. MOBILE PANEL 9 HOMEPAGE
  10. 10. MOBILE PANEL 10 REGISTRATION FORM
  11. 11. MOBILE PANEL 11 HOMEPAGE
  12. 12. MOBILE PANEL 12 ABOUT US
  13. 13. MOBILE PANEL 13 HOMEPAGE
  14. 14. MOBILE PANEL 14 PRIVACY POLICY
  15. 15. MOBILE PANEL 15 HOMEPAGE
  16. 16. MOBILE PANEL 16 LOGIN FORM
  17. 17. MOBILE PANEL 17 PERSONAL VIEW
  18. 18. MOBILE PANEL 18 MY SURVEYS
  19. 19. MOBILE PANEL 19 SURVEY VIEW: STARTPAGE
  20. 20. MOBILE PANEL 20 SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE
  21. 21. MOBILE PANEL 21 SURVEY VIEW: MULTI RESPONSE QUESTION TYPE
  22. 22. MOBILE PANEL 22 SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE
  23. 23. MOBILE PANEL 23 SURVEY VIEW: DROP- DOWN QUESTION TYPE
  24. 24. MOBILE PANEL 24 SURVEY VIEW: ENDING PAGE
  25. 25. MOBILE PANEL 25 PERSONAL VIEW
  26. 26. MOBILE PANEL 26 MY INCENTIVES
  27. 27. MOBILE PANEL 27 MY INCENTIVES
  28. 28. MOBILE PANEL 28 MY INCENTIVES
  29. 29. MOBILE PANEL 29 PERSONAL VIEW
  30. 30. MOBILE PANEL 30 HOMEPAGE
  31. 31. AGENDA 31 Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & A
  32. 32. QUESTIONS ?
  33. 33. THANK YOU for your attention! sven.scherrer@globalpark.com
  34. 34. ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise By capturing feedback and tracking behavior of customers, enterprise. customers employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach. Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, SonyBMG TNS Warner Music and Wrigley Globalpark is staffed by renowned research pioneers Wrigley. pioneers, with offices across the US, UK, Germany and Austria. Globalpark AG Globalpark Inc. LOCATIONS Kalscheurener Str. 19a 299 Broadway, 19th Floor y 50354 Cologne/Huerth New York, NY 10007 Germany (Headquarters) United States of America Tel.: +49 2233 7933 6 Tel.: +1 888 299 9422 info@globalpark.de info@globalpark.com www.globalpark.de www.globalpark.com twitter/Globalpark twitter/Globalpark_News Globalpark UK Ltd. Globalpark Oesterreich GmbH 5 A hi St t Archie Street Wassergasse 25 W London SE1 3JT 1030 Vienna Great Britain Austria Tel.: +44 207 403 3900 Tel.: +43 1715 0289 11 info@globalpark.co.uk info@globalpark co k info@globalpark.at info@globalpark at www.globalpark.co.uk www.globalpark.at
  35. 35. © 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark Inc., Globalpark Oesterreich GmbH AG Ltd Inc The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries. This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark. The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences. Globalpark, Globalpark Enterprise Feedback Suite EFS EFS Survey EFS Panel EFS Employee and EFS Leadership other Suite, EFS, Survey, Panel, Leadership, Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.
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