'Minimising the experiential gap in today’s digital world' - Kantar (Mobile Research Conference 2011)
by QuestBack AG on May 09, 2011
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A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers...
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
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